Glispa acquires justAd to provide a better ad experience
Thursday, September 14, 2017 by Christian Hargrave
Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
Matomy Media Creates New mtmy Mobile Advertising Agency
Thursday, July 28, 2016 by Richard Harris
The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...
SOASTA Releases Updates to Digital Performance Management Platform
Tuesday, May 17, 2016 by Richard Harris
SOASTA has released the latest version of its Digital Performance Management (DPM) Platform, offering advancements in front-end web and mobile performance optimization and support for open source tools and frameworks such as JMeter.SOASTA’s DPM platform includes CloudTest for integrated load testing, mPulse for real user monitoring, TouchTest for mobile performance and ...
Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions
Wednesday, October 28, 2015 by Stuart Parkerson
Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...
Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform
Friday, May 29, 2015 by Richard Harris
Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...
Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage
Wednesday, September 24, 2014 by Stuart Parkerson
Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...
Human Demand Introduces Privacy Compliant Re Engagement and Retargeting Platform
Wednesday, July 10, 2013 by Richard Harris
Human Demand Introduces Privacy Compliant Re-Engagement and Retargeting Platform Mobile DSP+DMP (Demand Side Platform + Data Management Platform) company Human Demand has announced a new app re-engagement platform available to developers to retain the users they have previously acquired through mobile re-engagement and retargeting. The program allows developer...
