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New App Marketing Report Show Big Difference Between Android and iOS App Users

Wednesday, February 17, 2016 by Richard Harris

In its recent State of App Marketing – H2 2015 Appsflyer analyzed more than 1.1 billion non-organic app installs and 5 billion app opens to learn when users in different parts of the world install apps and when they use them. Interestingly, there were several marked differences between Android and iOS users.Take App installs for example. While both OS versions were typi...

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