How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
Digital workspaces and workforces predictions from Jitterbit
Monday, January 10, 2022 by Richard Harris
Manoj Chaudhary, CTO and SVP of Engineering at Jitterbit talks about why digital workspaces and workforces will take a leap forward with more productive and efficient tools than what’s currently available. He also talks about how iPaaS will evolve, why there will be a rise in business technologists, and how hyperautomation will become the norm in 2022.
...
Moogsoft drives innovation with new features
Thursday, July 29, 2021 by Richard Harris
Moogsoft has announced new product features and improvements to speed up incident response and collaboration by further enhancing Moogsoft’s integration with PagerDuty; automatically adding context to users’ troubleshooting by prioritizing and automating event workflows while connecting multiple data catalogs containing rich contextual information; increase ...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Electroneum proves there is a real utility for cryptocurrency users
Friday, September 6, 2019 by Richard Harris
Electroneum users can now top up Claro, TIM, Vivo and Oi mobile airtime and data with ETN. This is the first time 95% of a country can top up airtime and data with ETN. Brazil currently represents the fastest-growing Electroneum community. The expansion unlocks new opportunities to partner with other major corporations, retailers, and businesses.
After great success ...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Marketing experts say data analytics was a good bet
Friday, February 15, 2019 by Christian Hargrave
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
UI version control system has been developed by Applitools
Monday, September 17, 2018 by Christian Hargrave
Applitools announced a new UI Version Control system, empowering developers, test automation engineers, and product managers to view the entire history of their web and mobile application user interfaces (UI) to understand what’s changed, when, and by whom. This lets R&D and product teams more intelligently guide app development by providing a visual record of...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
A designer's guide to mobile AR and VR
Thursday, August 16, 2018 by Paul Reynolds
When most people think of 3D user experiences, their mind goes straight to headsets - Oculus Rift for VR, for example, and Hololens for AR. But for designers and developers, that mindset changed dramatically last summer when Google and Apple released their mobile AR platforms - ARCore and ARKit, respectively. Almost overnight, these platforms swung the center of gravity...
eBay developer APIs get udpated
Wednesday, August 15, 2018 by Christian Hargrave
eBay has announced in a post on the company's blog that new image recognition technology is now available for developers with their Search API in conjunction with a host of new API updates. The new RESTful API is open source that utilizes the Linux Foundation's OpenAPI specifications. In the blog post, eBay says that the new eBay API was developed "To furth...
Blockchain projects will be quietly abandoned says GlobalData
Friday, June 1, 2018 by Richard Harris
Are you starting a new blockchain project but already thinking of calling it quits? New research from GlobalData says many of the early blockchain projects will either be quietly shelved in favor of more traditional approaches or they will evolve in a way which reduces their dependence on blockchain technology in 2018.GlobalData's Thematic Research report, ‘Blockchain -...
What the Section 702 bill means to your digital privacy
Wednesday, January 24, 2018 by Christian Hargrave
Recently, President Trump signed the Section 702 bill “to reauthorize foreign intelligence collection.” The NSA warrantless surveillance program is still a sweeping up Americans’ online communications, even though Trump has tweeted:“This is NOT the same FISA law that was so wrongly abused during the election. I will always do the right thing for our country and put the ...
App Verify SDK gets update for new iOS capabilities
Wednesday, June 21, 2017 by Richard Harris
TeleSign, an end-to-end communications platform as a service (CPaaS), has announced new iOS capabilities for its mobile app verification service, App Verify. App Verify for iOS is a lightweight software development kit (SDK) that enables mobile app developers to streamline the onboarding account verification process to assist with increasing conversions and providing id...
Drag and drop game creator studio GameMaker updates to version 2
Wednesday, May 24, 2017 by Richard Harris
YoYo Games’ recently launched cross-platform 2D game engine, GameMaker Studio 2, is now available in a convenient education package specifically for schools and their students. Any approved university or school affiliate will now have access to a free trial version with zero time restrictions/commitments and a simple option to upgrade to the full version. Educational in...
Tech decision makers double down on cloud adoption says new index
Tuesday, May 23, 2017 by Christian Hargrave
The large majority of technology decision makers (84 percent) say their organizations invested in cloud services in 2016. The adoption of cloud services in 2016 is a mirror image of the planned cloud investments expressed in last year’s report. According to Insight’s 2017 Intelligent Technology Index report, “As IT leaders make decisions and arrangements to straddl...
10 reasons to hide your IP address
Wednesday, March 1, 2017 by Richard Harris
You have an IP address if you are reading this. Your IP (Internet Protocol) address is simply a series of numbers separated by dots (or octets) that represent where you are, or "what network" you are originating traffic from. Now, you might be behind a firewall - which means you have a NATed IP address, in fact all computers behind your NAT firewall will have the same p...
MapR Connector for Teradata released
Wednesday, February 1, 2017 by Richard Harris
MapR Technologies, Inc., a Converged Data Platform, has announced availability of a new MapR Connector for Teradata, an analytics solutions company. This provides high speed, parallel connections from Teradata to the MapR Converged Data Platform, improving bulk data transfers, and enabling scalable agile analytics across the ecosystem. The new connector is also certifie...
The future of cloud communications
Friday, January 27, 2017 by Richard Harris
As the popularity of using Cloud-enabled platforms grows, the market for such features is quickly ballooning in size. I'm sure you've heard about this latest trend in both tech and non-tech industries of adopting the power that a Cloud platform can provide, and in turn, some really special things are happening as its evolution continues down the road. But what's the fut...
Bugsee emerges from stealth to make finding bugs in mobile apps easier
Tuesday, January 24, 2017 by Richard Harris
New bug fixing tool allows app developers to spend more time improving functionality and user experience and less time logging, explaining and fixing buggy apps.Bugsee announced its corporate launch and the general availability of its bug reporting and crash analytics tool for mobile app developers. Bugsee is the only bug reporting solution that continuously captures vi...
How Apple's mandatory iOS App Transport Security (ATS) change will affect you
Wednesday, November 30, 2016 by Dominic Tancredi
Major changes are ahead for the mobile industry and as per the usual, Apple holds the keys to all major requirements and changes. In 2015 Apple released iOS 9 and introduced the App Transport Security (ATS) security feature which requires an app to connect to web services over a secure HTTPS connection rather than an HTTP connection. When this feature was released it wa...
Sell Windows Apps in Bulk With Windows Store for Business
Friday, May 6, 2016 by Stuart Parkerson
Windows developers can now sell paid apps in volume through Windows Store for Business where companies will be able to purchase apps in volume with credit cards. Additional purchase options are planned for future releases, including invoicing, volume discounts, and organizational in-app purchases.In some markets, the price shown for an app in the Windows Store for Busin...
How to Accelerate Your DevOps Application Workflow
Thursday, April 21, 2016 by Val Bercovici
In today’s digital economy, cloud platforms enable startups to disrupt any business, no matter how established. It’s also the key technology driving innovation within enterprises.Innovation is solving new problems that companies don’t even know exist, and DevOps is an increasingly popular organizational structure which lets you optimize both your innovation and operatio...
ManageEngine Releases Cloud Version of its Mobile Device Management Platform
Monday, January 25, 2016 by Richard Harris
ManageEngine has released a cloud edition of its Mobile Device Manager Plus, a mobile device management (MDM) software solution. The new cloud edition provides a scalable on-demand service to manage a company’s mobile devices. Highlights of the new release include:- Stringent restriction policies for securing apps and mobile devices- Containerization of corporate d...
Study Shows 33 percent of App Performance Monitoring Issues Reported by End Users
Friday, December 25, 2015 by Richard Harris
ManageEngine has released the results of its Application Performance Monitoring Survey 2015. The company conducted the survey by polling ManageEngine users as well as IT administrators using competitor solutions in North America and Europe.According to the survey, nearly 33% three businesses have end users, not APM software, providing the initial alerts that inform IT t...
Programmatic Ad Mediation Is The Next Step for App Publishers
Monday, November 23, 2015 by Mary Clark Rardin
The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...
Latest AirWatch Release Includes New Tizen and iBeacon Support
Tuesday, August 11, 2015 by Richard Harris
AirWatch has released AirWatch 8.1, which offers new OS support, administrative and serviceability upgrades, and enterprise readiness features.Including support of recent OS releases such as Windows 10 and iOS 9, AirWatch 8.1 also introduces Apple iBeacon integration to add location-based configuration. For the Apple Watch, the platform now provides the ability to enfor...
Jenkins Workflow Sets The Tone For New Era Of Continuous Delivery Automation
Monday, December 8, 2014 by Richard Harris
CloudBees is an enterprise Jenkins company which released its general availability of Jenkins Workflow today. CloudBees offers continuous delivery solutions. Jenkins Workflow is a new offering that is helping to establish Jenkins in the continuous delivery (CD) space. Jenkins Workflow was also made widely available for enterprises today. Jenkin...
Next Generation Email Management Platform Unveiled By Vade Retro
Thursday, November 27, 2014 by Stuart Parkerson
Vade Retro, a European based graymail management company recently launched the world's first Graymail Management platform in the United States. The next-generation email management platform was developed to filter out Graymail in the US. Graymail is an email which the user might have subscribed to and does not want to receive further messages. Email has become a to...
Smartphone Market Grows 25 percent While Samsung Loses Grip on Android Market
Monday, November 3, 2014 by Richard Harris
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker for the third quarter of 2014, increased emphasis on emerging market smartphone releases drove global smartphone shipments above 300 million units for the second consecutive quarter. According to preliminary data, vendors shipped a total of 327.6 million units during the ...
DataDyne is Now Magpi: Launches Updated Mobile Data Collection and Messaging Application Suite
Saturday, August 30, 2014 by Stuart Parkerson
DataDyne, which offers a mobile data collection and messaging application suite, has announced it has rebranded as Magpi. The company has also announced the release of Magpi 2.0, with enhancements for creating form-based mobile apps and outgoing SMS and voice messages. Magpi helps businesses in need of surveys, inspections, compliance audits, research, supply chain...
Differences between Testing and Monitoring App Performance
Wednesday, March 5, 2014 by Ofer Ronen
A recent story by Pulse.io compares testing and monitoring mobile app performance, and why both are important aspects of mobile app development.There are two stages associated with optimizing app performance; one stage is before the app is released (i.e. testing performance), and the other after it is released (i.e. monitoring performance). The ...
How Not to Promote Your App to New Media
Saturday, December 14, 2013 by Rob Walch
Half of the work in developing an App is promoting said App,
and where I can, I like to help out Devs.
One way to help is saying what to do, but what is more fun is saying
what not to do - by showing some examples. For those not familiar, when
removing any actual information that might identify the individual or their
product, I show it here as “Redacted.”
...
