How app development is evolving
Wednesday, March 15, 2023 by Richard Harris
Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share.
There’s an average of 3,...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
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Mobile app growth report from Adjust has been released
Monday, April 12, 2021 by Brittany Hainzinger
Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
iOS 12 development tips from a highly rated instructor
Thursday, October 11, 2018 by Angela Yu
While this year’s iOS update was not accompanied by visual overhauls, the latest version of the most advanced mobile operating system is designed to make everyday tasks on iPhone and iPad faster and more responsive.
If you are a developer, you’re in luck. Some of the latest features deliver faster ways to get things done by providing the ability for any a...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
New locationbased ad network surfaces
Wednesday, March 7, 2018 by Richard Harris
Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...
Chartboost Creative Studio launches
Friday, February 23, 2018 by Richard Harris
Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Providing inapp customer support help from Helpshift
Thursday, September 7, 2017 by Richard Harris
In today's hyper-competitive market, a developer must be sure to remove all potential friction points, which can irritate customers, or risk app extinction. Even the best of apps have seen this negative trend over a long period of time due directly to subjects like, customer support, scalability, and poor retention efforts.We had a chat with Abinash Tripathy, co-founder...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Mobile language localization now available from Smartling
Thursday, February 2, 2017 by Christian Hargrave
Smartling, a global language translation and content localization solutions company, has announced the widespread availability of its proprietary Mobile Delivery Network, building on the company’s comprehensive Mobile Localization Solution. The Smartling Mobile Delivery Network solves what traditionally has been a problematic interdependency between mobile app rele...
ONE by AOL: Mobile: Selfserve capabilities for mobile SSP
Wednesday, January 25, 2017 by Richard Harris
AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...
Ashton Kutcher and Guy Oseary just helped Apptopia raise $2.7 Million
Monday, November 28, 2016 by Richard Harris
Apptopia has announced its second round of seed funding led by Ashton Kutcher’s and Guy Oseary’s Sound Ventures. The round of $2.7 million brings Apptopia’s total funding to $5 million and included the minds of Mark Cuban, 500 Startups, RTA Ventures, Full Tilt Capital, Telegraph Hill Capital, Expansion VC and more. Several parties, including Mark Cuban, have participate...
New research shows that using advanced security drives new business growth
Wednesday, October 12, 2016 by Christian Hargrave
A global study from CA Technologies revealed that organizations are measuring the success of IT security beyond just breaches and compliance; they now are including business performance indicators that contribute directly to revenue growth. The study, The Security Imperative: Driving Business Growth in the App Economy, polled 1,770 senior business and IT executives, inc...
CA Technologies says digital transformation is paying off
Tuesday, October 4, 2016 by Richard Harris
A new report from CA Technologies says that there is a significant impact digital transformation is having on enterprises worldwide. The survey – "Keeping Score: Why Digital Transformation Matters", demonstrates the strong connection between business performance and the technologies and practices that underpin digital transformation, yet reveals a significant opportunit...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
Think Your Mobile App is Hack Proof Think Again
Tuesday, September 20, 2016 by Sam Rehman
In today’s mobile app economy, time to market and quality are critical to stay competitive. Developers race against the clock to create amazing apps, and considerable time is spent to test it again and again; agile and automation plays a big part into this. The goal is a release that is user friendly and resilient as defect-free as possible, offering a product that deep...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Four Ways for Developers To Open Source Their Next Big Idea
Tuesday, May 10, 2016 by Mihai Pohontu
Whether it was the printing press, steam engine, or the assembly line, history has been defined by pivotal advances in technology. We are now in the age of a new wave of advances – from the smartphone to virtual reality – that have again revolutionized how we interact with the world and access information. The growing app economy to support this technology (which c...
CA Technologies Ryan Polk Discusses CA's Agile Management Portfolio
Monday, March 14, 2016 by Stuart Parkerson
Ryan Polk, VP of Product Management at CA Technologies, reached out to us to discuss CA’s approach to agile management and provide insight into the products and services available to help companies adopt an agile methodology. ADM: How does the Agile Management portfolio that CA introduced help the enterprise succeed in the application economy? Polk: The app ec...
How the 5miles Mobile Marketplace App Leverages Location Aware Technology
Saturday, March 5, 2016 by Richard Harris
We visited with Mark Brinkerhoff with 5miles to discuss the company’s hyper-local mobile marketplace app and how the team leverages location aware technology to facilitate user engagement for the app.ADM: Tell us about 5miles. What growth opportunity did you see that spurred the technology?Brinkerhoff: 5miles is the fun and easy way to buy and sell items and services wi...
US Dominates in Numbers of Top App Publishers
Monday, January 11, 2016 by Richard Harris
A recent report by ACT | The App Association shows that the US still reigns supreme for the top app publishers. The annual report, titled the “State of the App Economy,” is in its fourth year.According to the report, the $120 billion mobile app market is still being led by U.S.companies, the vast majority of which are startups or small businesses. The low barrier of ent...
Enterprise Apps Can't Just Be Good, They Have to Be Great
Friday, November 13, 2015 by Richard Harris
One of the consequences to the App Economy is the fact that, as more and more companies pour dollars into their mobile app presence, the overall quality of apps is vastly improving. While this is no doubt a great thing for app users, for companies publishing apps, the situation could be creating a challenge that can put them at a severe disadvantage. Companies are ...
Latest Issue of App Developer Magazine Highlights the Expanding Application Economy
Wednesday, November 11, 2015 by Stuart Parkerson
The latest issue of App Developer Magazine is now available offering top insight, expert commentary and the latest news about the application economy.The November 2015 issue offers contributions from a number of people that are leading the companies that are creating the products and services that are the underpinning of the app economy. These feature articles are wide ...
There Are More Indie App Publisher Millionaire's Than You Think
Friday, November 6, 2015 by Richard Harris
According to a recent research study conducted by Pollen VC and Priori Data, 1,887 app developers have generated more than $1 million in revenues in the last 12 months. And 20,000 app developers and companies will have made over $100,000 in revenues, no small chunk of change. The two companies point to the results as an indication that there are still opportunities for ...
GE's Predix Cloud to Usher in a New Era for Industrial Data and Analytics
Monday, August 10, 2015 by Stuart Parkerson
GE is entering the cloud services market with Predix Cloud, a cloud solution designed specifically for industrial data and analytics. Predix Cloud is offered as a platform-as-a-service (PaaS) to help companies capture and analyze large volumes, velocities and varieties of machine data within a highly secure, industrial-strength cloud environment. Predix Cloud will ...
Companies Battle to Push Out New Applications at an Accelerated Pace
Friday, June 12, 2015 by Stuart Parkerson
A new study of companies across the globe indicates that enterprise are paying close attention to the need to create better and more expansive applications and do so at a faster rate than ever before.The study was commissioned by CA Technologies and conducted by Oxford Economics. It surveyed 200 senior business and IT executives with knowledge of and responsibility for ...
Technology Executives Visit Congress to Discuss App Governance Issues
Tuesday, March 24, 2015 by Richard Harris
Fifty software executives from around the USA have traveled to Washington, DC to meet with policymakers and regulators about the top tech innovation priorities as part of ACT | The App Association’s 2015 Fly-In on March 22-24. The attending app publishers and mobile entrepreneurs have scheduled over 100 meetings with elected officials in Congress, the White House,...
App Developer Event Planning Guide for February and March 2015
Tuesday, February 10, 2015 by Stuart Parkerson
If you’re a developer looking for a event to attend the next couple of months, you are in luck! This part of our ongoing series highlighting events focuses on conferences available in February and March. If you want to see our suggestions for the top conferences to attend for 2015, check out the list here.February 2015- DeveloperWeek 2015: As we reported earlier th...
The Mobile Developer’s Dilemma: Do It Yourself Storage or Surrender Your Data
Thursday, January 29, 2015 by Brian Taptich
With more than 1,600 new apps debuting daily and almost three million fee-based applications currently available in leading app stores, it’s clear that the mobile app economy has exploded. The staggering success of app-based services such as Uber Technologies and Snapchat are prime examples of the massive opportunity mobile app developers have to build an industry-disru...
