Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Arable Raises $20M to digitize agriculture
Thursday, October 29, 2020 by Brittany Hainzinger
Arable has just successfully closed a $20M Series B to help digitize and optimize decisions from seed breeding to food production. The round is led by Prelude Ventures, and includes new participation by M2O, AVG’s Nassau Street Ventures, and Tridon, as well as investment from Arable’s existing investors including S2G Ventures, Middleland Capital, Ajax Strate...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Mobile apps that use big data better do the data science too
Friday, March 29, 2019 by Richard Harris
Data science has emerged as a new powerhouse for organizations, turning mountains of data into actionable business insights that impact every part of the business. However, not all data science platforms and methodologies are created equal. The ability to use data science to make decisions with transparency and accountability comes down to many factors, including whethe...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Diffusion 6.0 messaging platform launches
Friday, October 20, 2017 by Richard Harris
Push Technology has announced the release of Diffusion 6.0 - Push Technology’s data streaming and messaging platform is available on-premise, in-the-cloud, or in hybrid configurations. Speed, resiliency, and ease of scalability are the fundamental requirements for Mobile and IoT application development. Challenges created by unreliable and congested networks stand in th...
The evolution of Cloud Firebase
Thursday, October 5, 2017 by Richard Harris
These days, if you're developing a mobile or web app, there's a good chance you'll need to sync your data to the cloud. Maybe that's because your users want to share data with their friends for some exciting in-app collaboration, or maybe they simply want to access their data from more than one device.But syncing data between all those devices and the cloud isn't quite ...
Apperian announces new security capabilities
Monday, July 3, 2017 by Richard Harris
Apperian, an Arxan company and provider of mobile application management (MAM) and security solutions, has announced several platform enhancements, which increase the security of enterprise mobile app data. These updates take advantage of native device capabilities, multiple industry protocols and additional password controls, to provide a solution for distributing secu...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Ad Mediation: The questions you should be asking
Tuesday, November 1, 2016 by Dominic Bracher
App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...
20 percent of mobile app crashes are correlated with a network issue report finds
Monday, October 3, 2016 by Richard Harris
Apteligent just launched Custom Insights, a new feature that offers customer tools for mobile big data and data science. Apteligent used the feature internally to publish the first of many previously unknown findings in its latest industry report, “Network Crash Edition.” The report reveals interactions with cloud services cause a surprisingly high number of crashe...
Apteligent Releases New SDK for App Crash and Latency Reporting
Monday, July 18, 2016 by Richard Harris
Apteligent (formerly Crittercism) has released a new upgraded Standard Edition SDK which provides crash and latency reporting tools that allow mobile developers to troubleshoot, prioritize, and resolve issues that damage a users’ app experience. It provides analytics and metrics that provide detailed, real-time information to find and resolve crashes, freezes, and issue...
The Impact of Application Performance Delays on US Productivity
Thursday, May 5, 2016 by Stuart Parkerson
Nimble Storage has released the results of a survey that reveals the impact of application performance delays on company bottom lines. The ‘Mind the Gap’ report surveyed nearly 3,000 IT professionals and business application users based in the U.S., Germany, U.K., Australia, Singapore and Southeast Asia.The report found that found that delays in propagating and refreshi...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Using Tiny Data to Engage Mobile App Users in Real Time
Tuesday, February 23, 2016 by Richard Harris
We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua: Tiny data is another way to look at big data. Big data doesn’t give us the whole picture; it’s really the tiny data that ...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Appmobi Provides Enterprise Security to Hybrid HTML5 and Cordova Mobile Apps
Tuesday, November 10, 2015 by Richard Harris
Appmobi has released the new Appmobi Secure Mobile Platform providing enterprise-grade security to hybrid HTML5 and Cordova mobile apps. The Appmobi Secure Mobile Platform integrates and works with a developer’s existing development tools, providing the services required to build secure hybrid apps in an easy-to-install package that can be hosted on an enterprise’s priv...
How to Use Your App Data to Create Individual Customer Profiles
Monday, June 8, 2015 by Stuart Parkerson
In a digital world, we usually think in big numbers and broad terms when considering our customer base, especially in our application driven economy. The concept of drilling down into a user base to track and engage individual users can be daunting - for the App Developer Magazine website alone we receive over 1 million unique users a month. That’s a lot of different in...
wefi to Launch New Mobile App Analytics Platform
Tuesday, May 12, 2015 by Richard Harris
There is a new entry into the mobile app analytics market as wefi has announced its introduction of Compariscope, a new platform for competitive intelligence for mobile apps that provides insight on how users interact within their app as well as with other apps. Expanding beyond its scope as a provider of analytics for network management and optimization for wirele...
New Flexera Report Highlights Dangers of Unchecked Employee BYOD Mobile Apps
Wednesday, March 25, 2015 by Richard Harris
A new Flexera Software/IDC Survey Report - The BYOD Trojan Horse: Dangerous Mobile App Behaviors & Back-Door Security Risks – indicates that enterprises are not doing nearly enough to understand which mobile app behaviors hitting their networks and data are risky, nor are they testing apps for those risky behaviors to ensure proper enforcement of their BYOD policies...
The Mobile Developer’s Dilemma: Do It Yourself Storage or Surrender Your Data
Thursday, January 29, 2015 by Brian Taptich
With more than 1,600 new apps debuting daily and almost three million fee-based applications currently available in leading app stores, it’s clear that the mobile app economy has exploded. The staggering success of app-based services such as Uber Technologies and Snapchat are prime examples of the massive opportunity mobile app developers have to build an industry-disru...
App Analytics Solutions Are The Answer For Mobile Developers
Saturday, December 6, 2014 by Stuart Parkerson
App analytics solutions is the answer to better engage and monetize an application when everything is in question. Venture Beat’s latest insights surveyed 250 million users. The research conducted had asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work. Venture Beat also...
The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts
Monday, October 20, 2014 by Stuart Parkerson
Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...
Good Launches “Presence” Server Based Service for Enterprise Mobile App Development
Monday, August 4, 2014 by Richard Harris
Good has announced “Presence”, its first server-based service available with the Good Dynamics Secure Mobility Platform. This service provides online presence information about a user – i.e., available, busy, in a meeting, do not disturb, etc. With the new Presence service, online presence information can be made available in any app that uses the service. So pres...
Amazon Web Services (AWS) Offers Mobile Developers New Services
Tuesday, July 15, 2014 by Richard Harris
Amazon Web Services (AWS) has upped the ante in its efforts to woo mobile developers to use its services to build, deploy, and scale mobile applications. It has introduced a number of new services as part of the AWS platform.Amazon CognitoAmazon Cognito is a new service that provides user identity and data synchronization that lets developers create apps that authentica...
Control the Performance of Your App With Kwicr: The Worlds First Mobile Delivery Network
Thursday, July 10, 2014 by Richard Harris
Have you ever had one of those moments when you wanted to slap your head and shout “How smart is that!” We did that after visiting with the people behind Kwicr. They solve a common problem, offer a unique and easy to integrate solution, all backed by very complicated science.The ProblemThere are a broad range of network impairments that normally inhibit the reliable del...
Ensighten Releases New Version of its No SDK Mobile App Tagging Platform
Monday, June 30, 2014 by Richard Harris
Ensighten, an enterprise data and tag management provider, has announced a new version of Ensighten Mobile, its Tag Management System offering mobile app tagging without reliance on a software development kit (SDK). Ensighten Mobile provides the bypass an SDK offering the ability to compile a mobile app library and submit it to app marketplaces (iOS, Android ...
An Overview of Apple Cloud Kit Framework Recently Announced at WWDC 2014
Tuesday, June 3, 2014 by Stuart Parkerson
Cloud Kit allows developers to leverage iCloud and build apps with the new CloudKit framework. Developers can securely store and retrieve app data, like structured data, in a database or assets directly from iCloud. CloudKit also enables users to anonymously sign in to apps with their iCloud Apple IDs without sharing their personal information.With Cloud Kit, developers...
Apple’s WWDC Brings OS X Yosemite With New Swift for Cocoa and Cocoa Touch and Advances in App Extensions, SpriteKit, SceneKit, Safari, and iCloud
Tuesday, June 3, 2014 by Richard Harris
The announcement of OS X Yosemite brings the new Swift programming language for Cocoa and Cocoa Touch as well as advances in SpriteKit and SceneKit, Safari, iCloud, and more.Some of the highlights include:App ExtensionsWith App Extensions any app can add new functionality to OS X Yosemite, enabling access to app features from almost anywhere. Once a user installs an app...
iOS 8 to Offer App Developers More than 4,000 New APIS, Plus a Host of Other Goodies
Monday, June 2, 2014 by Stuart Parkerson
Its official, iOS 8 is on its way and the beta version of the operating system is now available for developers to play with. Announced at WWDC, iOS 8, OS X Yosemite, and the new programming language, Swift (available in Xcode 6), were all big news. This article concentrates on iOS 8, which will be available this fall as a free software update for users.iOS 8 lets develo...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
Google Analytics Allows Web App and Traditional Web Reporting in Same View
Sunday, April 27, 2014 by Stuart Parkerson
Google Analytics is now enabling the ability to see web and app data in the same reporting view.Now Google Analytics customers can see all data they send to one Google Analytics property in a single reporting view, regardless of the collection method used based on where the data comes from. If data is sent from the web and from a mobile app to one property, both da...
