The app store is not a monopoly says Apple employees in new survey
Thursday, May 30, 2019 by Richard Harris
Blind is an anonymous social network with thousands of verified employees engaging in discussions about work-related issues and industry trends.
Their weekly surveys gather real-time insight into employee sentiment on trending issues, with results broken down by company.
The most recent survey asked Is Apple creating a monopoly by only allowing consumers to purcha...
New SDK providing visual AI for mobile apps
Tuesday, April 23, 2019 by Richard Harris
Chooch AI will launch the Chooch IC2 mobile software development kit beta (SDK) this week. With this release, Chooch provides enterprise-grade trainable facial and object identification to mobile applications.
Chooch has been deployed by customers for a wide range of applications on many platforms. Chooch can be rapidly trained to be a visual expert in any field, fro...
Best practices to avoid being removed from the Apple App Store
Tuesday, March 12, 2019 by Richard Harris
For any app developer, developing a top-ranking app on Apple’s App Store would be a career highlight. Yet thanks to Apple doubling down on user privacy, even popular apps like Facebook have been taken offline. For developers, it’s increasingly important to stay abreast of rapidly-changing privacy, compliance and policy changes to avoid a similar fate -the dr...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Five tips for taking mobile payments from inside your app
Friday, August 24, 2018 by Carol Oles
Back in 2008 when the Apple App Store began, there were a mere 800 apps available for download. Fast forward ten years and there are over two million apps on the Apple App Store and approximately 8 million in the Google Play store. Thousands of mobile apps are being published to Google Play and Apple App Store daily, but are the ones geared toward e-commerce or requirin...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Overcoming IoT security threats to achieve better ROI
Monday, January 8, 2018 by Richard Harris
With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
NodeSource integrates with AppDynamics
Monday, August 7, 2017 by Christian Hargrave
NodeSource, the Node.js company, has announced that its flagship product N|Solid will integrate with AppDynamics, an application intelligence product. This collaboration will allow customers of both products to benefit from the Node.js telemetry provided by N|Solid, which reduces downtimes and helps companies achieve faster time-to-market for their Node.js applications....
Amos Ben Yaacov hired as PacketZoom's General Manager EMEA
Tuesday, July 18, 2017 by Richard Harris
PacketZoom, a leader in mobile application acceleration, announced today that it has expanded to Europe to help accelerate mobile app performance in the region. The company has hired industry veteran Amos Ben Yaacov as its new General Manager EMEA to oversee growth throughout Europe and bring PacketZoom’s proprietary app analytics, controls and acceleration technology t...
How to increase app revenue by using analytics
Wednesday, March 1, 2017 by Richard Harris
Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...
Cloudera Enterprise is going to help Experian analyze data
Monday, January 9, 2017 by Richard Harris
Experian to use Cloudera Enterprise in cloud environment for better data management, for its Credit Information Services, Decision Analytics and Business Information Services business lines.In a move that is transforming the way Experian provides consumer and business credit data to its clients, the company is integrating Cloudera Enterprise onto its cloud environm...
Building a Modern Growth Stack
Tuesday, December 27, 2016 by Janice Ryan
At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...
Next Entertainment closes $25M series A
Thursday, December 15, 2016 by Christian Hargrave
Next Entertainment, a global live broadcasting platform company founded by Internet entrepreneur and FunPlus founder Andy Zhong, has announced a $25 million Series A investment to enable the company’s global expansion, including hiring talent in San Francisco, Tokyo, Taipei, and Beijing. It was incubated by Inke, a Chinese mobile live streaming company, and the investme...
Screen Time lets parents keep track of kids' tablet and smartphone use
Thursday, December 15, 2016 by Christian Hargrave
For U.S. families concerned about the influx of gadgets and tech overindulgence amid seasonal giving, the Screen Time app provides a solution for parents hoping to avoid arguments and ultimately ensure their kids have a balance of online and offline activities.According to the Consumer Technology Association, 68% of American consumers plan to purchase devices as gifts -...
Top 3 ways to grow your audience with Facebook Analytics for Apps
Thursday, December 15, 2016 by Josh Twist
We live in a digital world. We shop on our desktop computers, browse the web on tablets, play games on mobile, and interact with bots. We’re always on the go—at work, at home, even on vacation.
That means your ideal audience is out there, waiting to discover and enjoy your app and website or get in touch with you through your bot. To build gre...
Tenjin just updated it's platform so you can help yourself to analytics, attribution, and aggregation
Monday, November 28, 2016 by Richard Harris
Tenjin has introduced significant enhancements to its platform enabling app developers to implement mobile analytics, attribution and ad network data aggregation as a full-featured self-service solution. Starting today, app developers of any size can get up and running with Tenjin in minutes and immediately begin tracking, analyzing and optimizing their app ma...
Ashton Kutcher and Guy Oseary just helped Apptopia raise $2.7 Million
Monday, November 28, 2016 by Richard Harris
Apptopia has announced its second round of seed funding led by Ashton Kutcher’s and Guy Oseary’s Sound Ventures. The round of $2.7 million brings Apptopia’s total funding to $5 million and included the minds of Mark Cuban, 500 Startups, RTA Ventures, Full Tilt Capital, Telegraph Hill Capital, Expansion VC and more. Several parties, including Mark Cuban, have participate...
Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course
Thursday, July 28, 2016 by Stuart Parkerson
mCordis has announced a new portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by app development company stable|kernel. The Native Apps course starts August 1 and will be available free of charge. Registration is available here.The short course provides an overview of native mobi...
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies
Tuesday, June 21, 2016 by Pavel Golubev
Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...
Microsoft is Bringing Facebook's Open Source React Native to Windows
Friday, April 15, 2016 by Stuart Parkerson
Among the announcements at Facebook’s F8 developer conference was the continuation of the company’s efforts with its open source React Native platform for building iOS and Android interfaces. Included in the announcement is the news that Microsoft is bringing React Native to the Windows ecosystem, giving developers the ability to build React Native on Windows PC, P...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Product Development Managers and Marketers Are Increasingly Engaging with Analytics
Friday, March 18, 2016 by Richard Harris
Amplitude has released its State of Analytics 2016 report which is based on a survey of C-level executives, VPs, directors, and product and marketing managers. The report provides insight into analytics trends, the importance of analytics in driving business decisions, pain points and the types of analytics tools being used. The survey reports that key users of ana...
iOS Developers Can Now Get Weekly App Analytics Email Reports
Thursday, March 10, 2016 by Richard Harris
iOS developers can now opt in to receive a weekly App Analytics email report for their most frequently downloaded apps, with data on App Store Views, App Units, Sales, Sessions, and Crashes. Also available in the report is how much each of these metrics has changed between last week and the previous week. In other quick hitting Apple developer news:- iOS 9.3 beta 6...
Priori Data Introduces Google Play App Store Analytics Platform
Wednesday, January 27, 2016 by Stuart Parkerson
Priori Data, a Berlin-based app store intelligence startup, has released its Google Play app store analytics platform. The new platform is titled Priori Data PRO for Google Play and it offers support for strategic decision-making with app market data and competitive intelligence tools.Priori Data PRO enables Android app publishers to track global market movements, local...
IBM and Apple Reach Milestone with IBM MobileFirst for iOS Apps Platform
Thursday, December 31, 2015 by Richard Harris
IBM has been somewhat quietly as the company moved forward with its enterprise app focused partnership with Apple to create IBM MobileFirst for iOS apps. These apps offer enterprise specific options built exclusively for the iPhone, iPad, and Apple Watch combining IBM’s big data and app analytics capabilities with Apple consumer experience.There has been a little more n...
Microsoft's Azure Mobile Engagement SaaS Platform Receives New Functionality
Wednesday, December 30, 2015 by Richard Harris
Microsoft has released the latest version of its Azure Mobile Engagement service which offers a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, and contextually-aware smart push notifications and in-app messaging across connected devices. Azure Mobile Engagement has SDKs available for Apple iO...
TapJoy Releases Customized Currency for App Publisher Monetization
Monday, December 28, 2015 by Richard Harris
TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...
New Windows 10 (UWP) Package Submissions Provide Advanced App Usage Info
Wednesday, October 28, 2015 by Richard Harris
The Windows Development Team has released a new feature that provides app usage information to developers in the Windows Dev Center. This feature is included in all new Windows 10 (UWP) package submissions and provides increased reach into app analytics.Developers can view a number of app usage statistics including user sessions, active users, session length, page views...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
How to Use Your App Data to Create Individual Customer Profiles
Monday, June 8, 2015 by Stuart Parkerson
In a digital world, we usually think in big numbers and broad terms when considering our customer base, especially in our application driven economy. The concept of drilling down into a user base to track and engage individual users can be daunting - for the App Developer Magazine website alone we receive over 1 million unique users a month. That’s a lot of different in...
