Immersive AR and VR experiences from NextNav
Tuesday, March 1, 2022 by Brittany Hainzinger
NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world.
Over 16,000 developers rely on the echo3D platform for the tools and infra...
How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
Match.com gets sued by FTC for using fake love interest ads
Thursday, September 26, 2019 by Christian Hargrave
This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
The agency also al...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Seven Keys to Obtaining Meaningful Patent Protection for Your Mobile App
Friday, September 16, 2016 by Mark Lezama
You’ve come up with a brilliant idea for a mobile app that will deliver disruptive technology. You’ve sketched out a rough storyboard of your user interface and user experience. You’ve outlined the algorithms and architecture you need to implement your idea and satisfied yourself that your app is technically feasible. You are ready to finalize you...
Endless Possibilities with Geomagnetic Indoor Positioning
Tuesday, May 17, 2016 by Dan Patton
If you’ve written or used commercial-grade GPS apps, you know they’re no longer limited to basic driving directions. Today, tons of cool apps put your phone's location awareness to good use - you can code a whole range of apps, from finding nearby restaurants to hailing taxis. And these apps work well - as long as the mobile user is outside. However, once you cross...
New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines
Sunday, May 8, 2016 by Richard Harris
The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...
TapJoy Releases Customized Currency for App Publisher Monetization
Monday, December 28, 2015 by Richard Harris
TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...
StartApp Introduces 360degree Mobile Advertising Option
Tuesday, August 11, 2015 by Stuart Parkerson
StartApp has introduced a new 360-degree ad offering. Using 3-dimensional graphics, the new 360-ad unit utilizes the gyroscope of the user’s mobile device in order to provide an interactive, panoramic experience.Instead of simply seeing a flat image of an advertised app, the user will be able see a 3D glimpse of the app experience directly through the advertisement.Star...
Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads
Saturday, July 18, 2015 by George Makkoulis
One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...
Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing
Thursday, July 16, 2015 by Richard Harris
The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...
How the Internet of Things will Affect Business App Developers
Monday, April 27, 2015 by Brian Alexakis
I think we can all agree, IoT is an exciting frontier for developers. It seems like in no time we'll run into the Jetsons and experience the future-is-now convenience of automated flying cars that tuck themselves away into a brief-case. That stuff of science-fiction is quickly becoming a reality today with IoT. However, much of the attention around IoT focuses on the co...
Tapjoy Offers New App Marketing Automation and Monetization Platform
Friday, March 13, 2015 by Stuart Parkerson
Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user. The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...
Fuse Powered Launches Monetization Engine for Mobile Gaming Developers
Tuesday, February 24, 2015 by Stuart Parkerson
Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.Fuse allows mobile game publishers to segme...
Top 10 Hacks To Move SaaS Customers From Free Usage To a Paid Subscription
Friday, February 20, 2015 by Dr Anil Kaul
A perennial problem faced by SaaS companies is the difficulty in converting free users to paid customers. This problem is compounded by free alternatives, often of varying quality. A business must be tactful in what it says and what it offers, analyzing customer behavior, preferences and how they navigate their website. The best strategy to increase the number of p...
Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
What Mobile Developers Need to Know About UK Free to Play Regulatory Focus
Thursday, September 4, 2014 by Luke Moulton
The online and app-based games industry has exploded in recent years. Many gaming companies have developed games which follow a free-to-play (F2P) format. The most common F2P model adopted is the freemium model.The growth of freemium games has undoubtedly entertained millions of gamers and has been a profitable route to market for many gaming companies. Consumer complai...
iOS AdThief Malware Affects Some App Revenue
Thursday, August 21, 2014 by Stuart Parkerson
The Virus Bulletin has posted a new update on iOS/AdThief, a.k.a. Spad, which is a piece of malware that hijacks ad revenue in jailbroken devices and redirects them to the attacker.The Virus Bulletin reports that the malware was first noticed in March 2014. The Bulletin is now publishing a report by Axelle Apvrille which describes the malware in detail.The report shows ...
A Real World Guide to the Internet of Things (IoT) from an App Developer’s Perspective
Thursday, August 7, 2014 by Stuart Parkerson
It seems you can’t turn the corner without having someone virtually knock you on the head with the Internet of Things (IoT). But as an app developer, have you really heard anything yet about IoT that says, OK, now that is relevant to me?First, if you don’t know what the basic concept of IoT is, here you go: Connect all the things to the Internet so that automation and d...
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)
Tuesday, July 8, 2014 by Natasha Yarotskaya
In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
Using in App Advertising Effectively To Monetize an App
Wednesday, March 26, 2014 by Robert Weber
Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...
Corona Hints At a New Ad Network With New CoronaCards
Thursday, March 6, 2014 by Richard Harris
Corona sent a letter to developers today to announce a new "closed beta" of CoronaCards. Essentially it allows developers of Corona and other platforms such as GameSalad, and Unity to "overlay" a version of Corona from within their apps (think interstitials). Here are a few examples of what they say cards will be good for:Developers using frameworks like&...
Alternative Ways Of Monetizing Mobile Apps
Saturday, September 7, 2013 by Marjorie Natal
Thanks to mobile technology, people have access to everything at the click of a buttonor a tap on the screen. Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a good time for businesses to think about monetizing mobile apps. Mobile owners are always on the lookout for creativ...
Million a month Halfbrick Studios and Fruit Ninja
Saturday, December 1, 2012 by Richard Harris
Why is it every time we app developers see a story like this it's a bit like watching someone win the lottery? While we are happy for their success, we wonder "how could they get that lucky"? Halfbrick Studio's, an Australian based mobile development studio and the makers the widely popular Fruit Ninja reports that it is cranking in over $1 million dollar...
Metaps App Surpass 30 Million Downloads
Wednesday, November 28, 2012 by Richard Harris
- Network expands in Korea -TOKYO — Metaps Inc. (hereafter "Metaps") developer of 'metaps' - a monetization platform for Android announces that participating Android apps have achieved over 30 million downloads. This is a result of strong increases in the amount of downloads of partner's apps in the Asian market, particularly in Korea.metaps is a developer platform...
CPA marketing, avoid being dooped
Wednesday, November 28, 2012 by Richard Harris
Even though it’s been around for awhile, CPA marketing draws a lot of attention, especially from newcomers to the industry. It requires very little in terms of start up costs, and it can be extremely profitable.CPAis how merchants measure the cost incurred during the process of converting a site visitor into a paying customer. Using the CPA method, merchants pay markete...