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Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50 percent of Viewership
Saturday, May 17, 2014 by Richard Harris
In a trend that should interest everyone involved in mobile, a new study by the Interactive Advertising Bureau (IAB) shows that Americans are increasingly embracing original digital video.The report, “2014 Original Digital Video Study”, shows that viewers of original digital programming prefer that type of content to news, sports and daytime programm...
Study Finds 80 percent Of Mobile Content Reads Never Leave The Landing Page
Wednesday, April 9, 2014 by Richard Harris
Rumble, the smart mobile publishing platform, has announced the findings of its latest quarterly mobile study which identifies how users interact with content and how this affects their likelihood to share articles. This follows on from their first study, which showed that mobile readers have unique engagement habits when it comes to mobile content apps. This new stud...
