mTraction TVSync looks to expand into TV marketing
Thursday, May 4, 2017 by Christian Hargrave
mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...
Creating a tvOS app in 30 days
Thursday, January 19, 2017 by Richard Harris
tvOS is still fairly new and with the app store being flooded, it's a fresh, emerging platform to develop new experiences for. This guest post from Carl Williams at YOOX NET-A-PORTER GROUP, walks us through their first time Apple TV app creation experience.
For the past five years men’s style destination MR PORTER has produced videos for its weekly digi...
ColorTV's New Platform is Designed to Help Developers Monetize Connected TV Apps
Tuesday, July 19, 2016 by Richard Harris
ColorTV, a connected TV app marketing platform, has announced that it has raised $1.5 million in seed funding led by Foxconn. ColorTV is developing a platform for brands to drive native discovery of content and apps on connected TVs and for developers to better monetize connected TV applications. ColorTV was founded in part by the team that bootstrapped and sold TapIt.c...
Appodeal TVOS SDK Now Available for Developers
Friday, July 1, 2016 by Richard Harris
Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...
Marketing Study Shows How Much a TV Ad Can Boost Your App Installs
Tuesday, December 29, 2015 by Stuart Parkerson
A recently released app marketing study by Fetch, a mobile marketing consulting company, indicates that TV ads can indeed boost app installs. It’s kind of a “that makes sense” announcement, because if you throw enough money on TV ads with Kate Upton encouraging people to play your game, you are going to see some type of benefit.However, Fetch’s “TV Uplift Dual Screen Op...
There's Still Time to Get Travel Deals for the AT&T Developer Summit Conference and Hackathon
Wednesday, December 16, 2015 by Stuart Parkerson
If you’re like me, you always wait till the last minute to book travel and always get stung with last minute pricing. Thus I was apprehensive as I was scrambling to book my travel for the AT&T Developer Hackathon and Summit on January 2 – 5 and was expecting the worst as I went to Virgin America’s site to check out pricing. Hard to believe, a round trip direct fligh...
Opera TV Snap Turns Video Content into Smart TV Apps
Monday, September 14, 2015 by Richard Harris
Opera Software has launched a new version of Opera TV Snap, designed to provide the ability to offer expanded OTT capabilities on Smart TVs, including a ready-to-deploy Hybrid Broadcast Broadband TV (HbbTV) solution to offer interactivity on linear TV.Opera TV Snap turns video content into Smart TV apps. It lowers their barrier to entry into the OTT world by providing a...
Amazon Updates Web App Starter Kit for Fire TV
Wednesday, April 8, 2015 by Richard Harris
Amazon’s Web App Starter Kit for Fire TV is an open source project intended to help developers get up to speed on creating simple media-oriented apps for the Amazon Fire TV and Fire TV Stick. The Starter Kit provides a basic media app template that is designed for the 10-foot user experience and includes UI controls, support for the Fire TV remote, sample UI compon...
Apps World Introduces a New Event in Berlin for 2015
Tuesday, January 13, 2015 by Richard Harris
Apps World is continuing to expand its mobile event brand as it heads to Berlin for 2015 Apps World Germany, bringing together over 150 exhibitors and an expected 6,000 attendees from across the app ecosystem in Europe and beyond. The event offer exhibits and content for developers, mobile marketers, mobile operators, device manufacturers, platform o...
Android Developers Can Now Publish Apps for Android TV
Thursday, November 13, 2014 by Richard Harris
The Google Dev Team has announced that Android developers can now publish apps for Android TV on Google Play. The team has provided guidance on how to get started building apps for Android TV on a recent blog post.Android TV apps must meet the basic requirements for usability. When an app meets these requirements, users will be able to discover and download it dire...
What Developers Need To Know About Android 5.0 Lollipop
Monday, October 27, 2014 by Richard Harris
Google is touting Android 5.0 Lollipop as its largest and most ambitious release for Android and now that the public has been notified of its upcoming availability, we thought we’d provide an overview of the latest L iteration.Google’s main goal with the new mobile SDK is to provide a more seamless experience across phones, tablets, wearables, TVs, cars and anything els...
Smart TV Alliance Offers App Developers New Version of Universal SDK
Tuesday, September 16, 2014 by Stuart Parkerson
The Smart TV Alliance has released v4.0 of its universal SDK which is available through the Alliance’s Common Developer Portal providing a “build once, launch everywhere” system for Smart TV apps.The Smart TV Alliance was launched in 2012 by founding members LG Electronics, TP Vision and Toshiba. One of the main purposes of the organization is to streamline smart TV app...
Apps World Europe Offering Early Bird Pricing
Thursday, August 28, 2014 by Stuart Parkerson
The next rendition of Apps World will be held in London on November 12-13 and developers interested in attending can purchase their passes now and receive a discounted price. The early bird pricing is good through September 12.Now in its 5th year, the Apps World Developer Conference & Exhibition has grown to over 350 exhibitors and 12,000 plus attendees across the a...
Android TV: Has Google Missed a Trick
Saturday, August 16, 2014 by Navin Natoewal
Smart TV is facing an uncertain future. Once touted as the next generation of television, mashing together the regular broadcast line up with online video services to offer the best of both worlds, it’s ultimately failed to deliver. Everyone’s using Netflix and Hulu, but few are willing to struggle through the complicated user interface found on today’s smart TVs just t...
Samsung Releases Smart TV SDK 1.0 Beta for the Tizen TV Platform
Monday, July 28, 2014 by Richard Harris
The Samsung TV SDK team has released the Tizen-based Samsung TV SDK 1.0 Beta. The SDK provides developers with the tools they need to begin developing for the Tizen TV platform. The toolset includes an Integrated Development Environment (IDE) and a Web Simulator for testing TV apps on a PC.The Tizen-based TV SDK combines the features of a TV with the power of ...
LG Launches New webOS TV SDK Developer Site
Monday, July 14, 2014 by Stuart Parkerson
LG has launched a new webOS TV Developer Site to provide a one-stop resource center for all developer requirements for webOS TV applications. Developers can learn how to plan, design, develop and publish webOS application for the LG Smart+ TV.About the New WebsiteDevelopers can download and install the webOS TV SDK and set up the development environment. The S...
Smart TV Alliance’s New Common App Developer Portal is Now Available
Sunday, June 15, 2014 by Stuart Parkerson
Developers interested in creating apps for Smart TV’s can now use a single, integrated process to publish their apps to compliant Smart TV Alliance members’ smart TVs through the Smart TV Alliance Common Developer Portal.The Smart TV Alliance was launched in 2012 by founding members LG Electronics, TP Vision and Toshiba. The organization has worked to create a “bui...
Google Believes it Will Rule Smart Wearable App Market With New SDK
Thursday, March 13, 2014 by Stuart Parkerson
Sundar Pichai with Google has dropped the news that Google will release an SDK for the wearable’s market in a couple of weeks. He discussed the SDK during a presentation at SWSX on Sunday.It’s the latest salvo in the war for app domination by the two biggest players in the market. Last week Apple launched CarPlay with Ferrari, Mercedes-Benz, Honda, Hyunda...
Steve Wozniak Announced as Opening Keynote Speaker at Apps World in San Francisco
Saturday, February 1, 2014 by Richard Harris
Apple co-founder Steve Wozniak has been announced as the headline speaker at next week’s Apps World North America event in San Francisco. Apps World is returning to San Francisco with the two day event expecting to attract for than 8,000 attendees and is designed to deliver the latest insight into the multi-platform apps ecosystem.Keynote speaker Ste...
Smart TV App Market: Fragmentation Rules
Monday, January 13, 2014 by Stuart Parkerson
This is the time of year where TV manufacturers, console manufacturers and others with a vested interest in the consumer TV industry launch and announce new products and services. This is the result of the domination of CES, where anything and everything in consumer technology is rolled out for the year.And you might have noticed a recent flurry of news relating to the ...
LG to Launch webOS Platform for Smart TV Apps
Monday, January 13, 2014 by Stuart Parkerson
LG Electronics has announced that webOS, which was purchased from Hewlett-Packard in March last year, has been reinvented and reintroduced as LG’s new Smart TV platform. The webOS platform will be implemented in more than 70 percent of LG’s Smart TVs in 2014. The Linux-based webOS was initially developed and launched by Palm in 2009 and the plat...
Smart TV Alliance Releases App SDK, Offers Integrated Porting Across Manufacturers
Saturday, September 7, 2013 by Richard Harris
The Smart TV Alliance has announced a single app developer submission process to launch apps across a number of Smart TV formats. Also announced is the release a new SDK 2.5 that will facilitate multi-screen app development.
These new offerings are packaged into the Alliance’s Developer Support Program, which allows app developers to build once and run everywhere in th...
