Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
Build communications apps with less coding thanks to PHLO
Tuesday, August 21, 2018 by Richard Harris
Plivo announces the immediate availability of PHLO, a new way for developers to rapidly build and embed communications into their applications. PHLO, available via the Plivo platform, allows developers to visually integrate voice and SMS into apps in minutes, eliminating the need to constantly refer to documentation and reducing the number of coding lines and integratio...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
How Nintendo proves some people hate the app stores
Tuesday, May 29, 2018 by Richard Harris
When Nintendo announced that it’s bringing back the NES Classic console on June 29th my first thought was...why? It's a proven platform there's no doubt, but you can walk into any used video game store across the land and pickup the actual vintage console for around $100 bucks. Or just cruise Ebay and you'll find the console, controllers, 25 cartridge games, the zapper ...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Christian Hargrave
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
ARCam augmented reality App launched by Cheetah Mobile
Tuesday, October 3, 2017 by Richard Harris
Cheetah Mobile Inc. has announced their latest app, ARCam, which allows users to create a 3D moment by inserting augmented reality features into photos and videos. ARCam was built on Apple’s ARKit introduced with iOS 11 and is available now for download at ARCam App Store.“ARCam is a new, streamlined app that allows people to have more fun with their phone camera than e...
Kendo UI Builder v2 is now compatable with Electron Shell framework
Monday, August 7, 2017 by Richard Harris
Progress has announced the latest version of Progress Kendo UI Builder, a responsive web UI toolkit for rapidly delivering beautiful and intuitive web experiences. The new release introduces browser compatibility with Electron Shell, an extended library of built-in templates, the ability to customize screens with Blank View and enhanced data connectivity.“Today, the ult...
Cloud native app firewall Twistlock 2.1 launches
Monday, July 17, 2017 by Christian Hargrave
Twistlock, a provider of cloud container security solutions, has announced the availability of Twistlock 2.1. The latest release of their flagship product includes a first of its kind cloud native app firewall, vulnerability risk ranking that uses knowledge of an enterprise’s unique environment to prioritize what to fix first, a brand new dashboard and integrated secret...
Net neutrality day set to be the largest online protest in years
Thursday, July 6, 2017 by Richard Harris
Urban Dictionary, Bandcamp, Automattic (who run WordPress) and Discord are among latest major web platforms to join the Internet-Wide Day of Action to Save Net Neutrality scheduled for July 12th to oppose the FCC’s plan to slash Title II, the legal foundation for net neutrality rules that protect online free speech and innovation. Twitter, Reddit, Netflix, Amazon, Kicks...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
Study finds Android outperforms iOS in user reaction time for push alerts
Monday, June 26, 2017 by Richard Harris
Accengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
Explaining RCS and how it could kill the need for some apps
Friday, May 12, 2017 by Richard Harris
Throughout the past 20 years, we've become well acquainted with the traditional text message. We've seen it evolve from a method of communicating with friends and family, to a way for consumers to interact with businesses in order to receive updates and relevant information. As 4 billion people worldwide use SMS, this traditional method of communication continues to evo...
Social media intelligence platform releases premium offerings
Thursday, May 11, 2017 by Christian Hargrave
Synthesio, a social media intelligence and social listening tool, has announced Synthesio Plus. This new update, a premium offering, will allow their customers to gain stronger qualitative and quantitative insights out of their social data through utilizing interaction analytics in all aspects of the platform."Everything that we build for our platform is designed to giv...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
The best words to use in push alerts that boost engagement
Thursday, May 4, 2017 by Richard Harris
With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Bringing LEGO minifigures to life using AR and emotion recognition
Wednesday, May 3, 2017 by Richard Harris
Goran Vuksic, an iOS developer for Tattoodo, has made a unique new application that is helping make childhood dreams come alive. The app uses emotional AI and Augmented Reality SDK's that help transform miniature LEGO characters into interactive models. The project responds to a user's facial features by analyzing and projecting the user's current mood onto the LEGO cha...
The contextual UX and why it matters
Tuesday, April 4, 2017 by Richard Harris
Editors note: Guest submission by Holger Fritzinger, Vice President, Head of Solution Management Mobile Apps & Platform at SAP AGIn a report from Forrester Research, Maximizing the Impact of Digital Transformation, the analyst firm shares that 82 percent of respondents believe mobile is the face of digital transformation. Enterprises look at mobile as an integral pa...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
Wait, the CIA can comprimise my iPhone or Android
Tuesday, March 14, 2017 by Christian Hargrave
In the largest leak of C.I.A. documents, Wikileaks disclosed the tools that C.I.A. uses to hack computers, phones and smart TVs around the world. The C.I.A.’s ability to compromise Apple and Android smartphones is especially troubling, since spies can access private information through these devices, including photos, emails, texts and videos. Further, a program ca...
Increase user engagement with emojis inside push alerts
Tuesday, February 28, 2017 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...
The NBC TODAY show app makeover from ObjectiveC to Swift
Tuesday, January 10, 2017 by Richard Harris
The TODAY show has created a sleek new mobile app to share a mix of the best moments from the good old days, to those fresh off-the-press stories.
They have covered everything from the fall of the Berlin Wall, to the inauguration of every president since Harry Truman. And now, the show TODAY show team wants to share all of those historical memories with its vie...
Find common web page display problems on mobile phones with Mobile1st
Wednesday, October 5, 2016 by Christian Hargrave
Mobile1st has announced the launch of a new product to give web professionals and marketers a new tool for improving mobile user experience and conversion opportunities on mobile devices. Mobilizer delivers an instant, side-by-side snapshot of what customers actually see on 14 of the most popular mobile devices such as the new iPhone7 Curre...
7 Facts About Push Alerts That Will Help You Not Be Annoying
Thursday, September 29, 2016 by Richard Harris
Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...
Which Operating System Keeps Users More Engaged
Monday, July 4, 2016 by Momchil Kyurkchiev
Google and Apple are locked in an incredibly tight race for mobile dominance. A lot is up in the air with upcoming Android N and iOS 10, but one thing is clear: right now, Android is winning, not only in market share, but also in app engagement. However, all that could change with announcements from Google I/O and WWDC.Keeping users engaged is more important than ever a...
TapJoy Releases Customized Currency for App Publisher Monetization
Monday, December 28, 2015 by Richard Harris
TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...
