How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Improved SDK from GIPHY
Monday, July 1, 2019 by Christian Hargrave
GIPHY has announced a new and improved SDK. This latest SDK from GIPHY brings new customization features (such as light and dark UIs), integrates impressively fast, gives developers first access to exclusive GIPHY features, and much more.
Some of the main features of the GIPHY SDK:
SDK GIFs: Four GIFs demonstrating the dark/light UI customization, GIPHY Emoji i...
The iOS app store sales data app AppSalesTrends gets an update
Tuesday, June 5, 2018 by Christian Hargrave
Finnish indie developer, Esa Helttula announces AppSalesTrends 2.30, the update to his iOS and Mac App Store sales tracking application for macOS. The app allows iOS and macOS developers to download and analyze tracking information about their apps. Users can track an unlimited number of apps and bundles, view daily sales reports, sales graphs, and much more. Version 2....
The ABBYY realtime recognition SDK for mobile app support
Wednesday, April 26, 2017 by Richard Harris
In a consumer driven markets, it is all about customer experience. Brands and developers who can deliver a consistently smooth and enjoyable CX have a greater chance to get ahead of the competition. That is why streamlining the input of information is so important - it makes the user’s life easier and your app’s performance - better. Bruce Orcutt, the vice president of ...
DOES16 Opens Discounted Registration
Friday, September 9, 2016 by Richard Harris
IT Revolution just announced the conference program for the 2016 DevOps Enterprise Summit (DOES16). The event, which aims to identify and amplify DevOps best practices for technology leaders of large enterprises, will be held in San Francisco from November 7-9. For a limited time only, attendees can receive a 20 percent discount when they register to att...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
YAWMOO Offers C and C++ Interpreted Developer Environment for OS X
Monday, June 15, 2015 by Richard Harris
YAWMOO has released a new update to CPPlay, its C and C++ interpreted environment for OS X Yosemite. CPPlay allows developers to enter code and immediately see the results, much like Apple's Swift Playground feature in Xcode. CPPlay was designed with learning and creative coding in mind as the platform allows developers to eliminate edit/compile/link/run cycles. De...
ComboStore Launches February Marketing Promotion for App Publishers
Friday, February 13, 2015 by Stuart Parkerson
Those in the retail business know that Valentines is the first real opportunity of the year to kick off consumer shopping. It seems that everyone is in on the action and ComboApp’s ComboStore is showing its love for app developers with its spin on a Valentines Day promotion.ComboStore is an online app marketing super-store created to help developers with mobile app prom...
Appboy Launches Conversion Tracking to Measure and Improve App Marketing
Friday, January 23, 2015 by Richard Harris
Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...
App ad campaigns for the Christmas season
Saturday, October 25, 2014 by Richard Harris
Have you begun to think about your promotional content for this upcoming holiday season? The time is now to start preparing for this holiday season, and here are some of the key points you need to look at:
1. Promo content
2. Channels to reach out to your audience
3. Your activities schedule
Let’s take a more in-depth look at each of these p...
App Promotion Via Podcasts
Monday, July 21, 2014 by Artyom Dogtiev
It was the summer of 2005 when Apple introduced iTunes version 4.9 to support a new phenomena of that day - Podcasts. The novelty of Podcasts gave people an entirely new channel to listen to. It covered various topics in order to satisfy their hobby of recorded radio broadcasts without having to listen to them at a specific time.Suddenly, people could subscribe to a spe...
Best Practices for Developers and Publishers for Pitching Your App to the Media
Monday, May 19, 2014 by Artyom Dogtiev
When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...
Google Play Services 4.4 Offers New Features in Maps, Location, Games Services, Mobile Ads, and Wallet API
Thursday, May 8, 2014 by Richard Harris
The latest release of Google Play Services includes a number of updates, including an enhancement to Maps with the introduction of Street View, as well as new features in Location, Games Services, Mobile Ads, and Wallet API.What’s new in of Google Play services release 4.4:Google Maps Android APIDevelopers can now embed Street View imagery into an activity, enabling use...
Seebrite Debuts the Craziest Looking Virtual Reality Headset Yet at the Game Developers Conference
Wednesday, March 19, 2014 by Stuart Parkerson
I can’t decide what to think about the Seebrite headset that is making the rounds at the GDC this year. It’s a lot to take in. I checked out the company’s website and they are obviously teasing what they plan to introduce, which is a funky headpiece maybe packed full of VR potential. All the company is saying is that it planning to offer an affordab...
Microsoft Offers Unity Game Developers New Incentive Program to Develop Windows Apps
Saturday, February 22, 2014 by Stuart Parkerson
In an effort to continue to populate its Windows app market, Microsoft is incentivizing Unity developers to create Windows apps. Developers who qualify will receive complimentary Windows store registration, a Microsoft Windows 8 license, a Windows device (phone/tablets), a promotional package and technical assistance.Any Unity developer using Unity 4...
Apple Increases the Number of Promo Codes Available to iOS Developer to 100
Monday, November 18, 2013 by Richard Harris
It looks like Apple has heard the cry of developers that 50 promo codes go too fast, so they have increased the amount of codes available from 50 to 100 per app. Too bad they still haven't allowed promo codes for in-app purchases but at least this is a step in the right direction and could go to help struggling developers promote their apps to free review websites more ...
APPNATION V Special Offer For App Developer Magazine Readers!
Friday, November 15, 2013 by Richard Harris
As an App Developer Magazine Reader -- we invite you to join APPNATION V in San Francisco, Dec 3-4, 2013 -- at no extra cost!App Developer Magazine Readers are now eligible to receive a free full access conference badge ($495 value) to network with over 2,500, attendees, access all sessions and get into the official APPNATION Party on Tuesday, December 3rd! APPNATION V ...
App Developer Magazine Developer Spotlight Wasabi Productions
Sunday, November 3, 2013 by Stuart Parkerson
As part of our series of in-depth interviews with app developers, we recently sat down with Wasabi Productions, a children’s digital publisher.
ADM - Who are your key members?Wasabi - Graham Nunn, Creative Director and Co-Founder; Amy Friedlander , VP Marketing & Strategy, Co-Founder; and Chaz Heitner, Financial Director, Co Founder.
ADM - How lo...
App Marketing 101 Crush the Competition and Rule the App Store
Wednesday, October 2, 2013 by Matt Palmer
When you’re wrapped up withwriting code or testing your appone last time, thinking about marketingit might be the last thing inyour mind. After all, building anapp is a big accomplishment.But it is just step one on yourpath to achieving your goals.Whether you’re building an appbusiness or just want more peopleto buy your game, there are manypowerful marketing tactics yo...
Glitch Games: 48 Hour Development Jam for Corona SDK Developers WIN PRIZES
Thursday, March 21, 2013 by Richard Harris
Sign up to win prizes through Glitch Indie Games Jam for developers using the Corona SDK.The contest is 48 hours long and runs through May 4th and 5th (48 hours), there is a $10 entry fee.Glitch is helping encourage indie development, foster a sense of friendly rivalry and show people what could be done in Corona in such a short space of time, while at the sam...
Test Your App Before Marketing it with iBetaTest
Thursday, March 7, 2013 by Richard Harris
The successful app developer is one who does a thorough, exhaustive job in beta testing to remove all bugs and apply all fixes before marketing and selling their product. Public relations and marketing firm, Westwind iPhone App Publicity today highlighted a new beta testing service that offers a hassle-free way to accomplish successful beta testing. The new iBetaTest we...
Being an App Developer Contractor
Saturday, February 2, 2013 by Richard Harris
Developing apps for other people can be sticky business. Knowing how to navigate around certain legal areas, pricing, and publishing rules are just a few things you'll need to have ready before working with a potential client. We spoke with several app developers to get their experience in dealing with app development freelance, and we formed a short list of things you'...
Make an app promo video to help market your app
Wednesday, January 30, 2013 by Richard Harris
Going from app idea, to development, to marketing are pretty large steps overall. And while you may completely understand your app concept yourself just fine, explaining it to anyone else on the other end of the screen (aka your users) may prove to be difficult. It's standard practice to create instruction screens and how-to guides and embed them, but a more involved ...
