Mobile marketing tools and tips for 2017
Sunday, December 11, 2016 by Margie Kupfer
As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.Location-Based Marketing As futuristic as it so...
Phunware Publishes New Ebook on Location Based Marketing
Saturday, May 21, 2016 by Stuart Parkerson
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...
Understanding the Purpose and Mobile Marketing Capabilities of GPS, Wi Fi and Beacons
Thursday, April 9, 2015 by Stuart Parkerson
Today’s Smartphone-enabled location data combined with location-based marketing initiatives offer a way of reaching and interacting with consumers unlike any time in history. Location based marketing opportunities and challenges are forcing companies to rethink how they communicate with customers (and how these customers communicate with them). For example, I was r...
The next Installment in the How to Monetize Your App Series Is Here
Saturday, March 7, 2015 by Stuart Parkerson
Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...
How Apple Indoor Maps and Positioning Caters High Visitor Volume Facilities
Friday, February 27, 2015 by Stuart Parkerson
One thing you can depend on, Apple is going to pack all kinds of goodies into its technology that offer the potential to transform the functionality of these devices and transform how you communicate with your customers. A case in point is Apple’s Indoor Positioning functionality, which Apple has updated for iOS 8 to provide facility owners with indoor latitude, longitu...
Pros and Cons of Responsive Websites vs. Native Apps
Thursday, February 19, 2015 by Stuart Parkerson
One of the challenges associated with smartphones is how to provide meaningful content for that small screen. It is a challenge that you’ll have to become adept at because smart phones are now the top devices used for online content. With the significant cost of launching an app on multiple operating systems (iOS, Android, Windows, etc), the allure of creating a re...
How Ad Agencies and Advertisers Are Adjusting to Mobile
Friday, February 13, 2015 by Stuart Parkerson
I was talking with a large ad agency person the other day (off the record so no names) and they told me that the last year saw the biggest single year of identifiable movement away from traditional media (broadcast, print, etc.) to mobile. Meaning that there will be no slow down of dollars transitioning into mobile advertising.And it is interesting to me how little inte...
A New 11 Part Series on How to Monetize Your App
Sunday, February 8, 2015 by Stuart Parkerson
One thing that we can all agree on is that there is no universal agreement on the best way to make money with an app. You can go the upfront paid route, the freemium model with in-app purchases, the freemium model use advertising, or some hybrid approach. You can launch on iOS or Android or Amazon or Windows or some combination of those platforms. You can tak...
Location Aware Technology Helps a Hospital’s Customers Navigate Indoors
Tuesday, January 27, 2015 by Stuart Parkerson
Two of the biggest challenges for any business with large campuses are customer navigation and asset protection. Retailers, government agencies, college campuses – the list goes on.It’s particular challenge for hospitals. Think about it - hospitals don’t have regularly visiting customers. And their primary customer – patients – may be there just for the day, having to n...
Demystifying Location Analytics: A Brave New World of User Engagement and Monetization Opportunities
Wednesday, January 21, 2015 by Stuart Parkerson
I still don’t think that we truly realize the power of the smart phone – a device that has become ubiquitous in virtually every society across the globe. I’m talking about everyone – not the people using this technology nor the manufacturers, connectivity providers, app publishers – and the list goes on. It is a technology that has changed our world in a tenth of a...
Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle
Tuesday, January 13, 2015 by Stuart Parkerson
If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...
Random Thoughts as I Leave CES International
Monday, January 12, 2015 by Stuart Parkerson
If I can sum up CES and Las Vegas as a whole, I have to say one word – walking. I have walked more in four days that I did the past month. Next time I’m bringing more comfortable shoes.Of course, I was there to see the event from an app development perspective. I kicked off my trip with the AT&T Developer Conference on Sunday/Monday, APPNATION VI on Monday...
How Next Generation Technology is Going to Drive Future Mobile Enterprise Initiatives
Thursday, January 1, 2015 by Stuart Parkerson
If there is one truth out there for the mobile enterprise, it is that there is no one real truth out there. The rate of growth and transformation associated with the smart technology ecosystem is simply growing too fast for companies to keep up with. The advice a specific approach to preparing for changes that will happen tomorrow differs profoundly based on who yo...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform
Friday, December 19, 2014 by Richard Harris
Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization ...
Learn What Companies Are Considering When Outsourcing Mobile App Development
Wednesday, December 17, 2014 by Stuart Parkerson
Every day companies across the globe are struggling with the challenges and solutions concerning mobile app development. One of the primary dilemmas companies face is whether to create mobile apps in-house or to contract out development. It’s the classic “build versus buy” scenario. This choice is not unique to app development - companies can and do choose outsourc...
The Enterprise Mobile Dilemma: I Don’t Know Whether to Laugh or Cry
Thursday, December 11, 2014 by Stuart Parkerson
Every once in a while it’s nice to have a good laugh and when I saw the photo shown here on Phunware's blog I had to laugh. It’s a picture from the company’s holiday party and as you can see, they definitely have a sense of humor about mobile development. There is also a grain of seriousness communicated by the image, because the mobile industry is introd...
Mobile Advertising Lingo 101: What Exactly is eCPM
Wednesday, December 3, 2014 by Stuart Parkerson
We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have - IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.Take e...
How App Publishers Can Leverage Cross Promotion Opportunities
Saturday, November 22, 2014 by Stuart Parkerson
App publishers are discovering that excelling with the main functionality of their mobile app is no longer enough to keep and engage users.While every app is different, it’s hard to avoid the impact that cross-promotional opportunities present. Full-function, cross-platform mobile applications can help keep users entertained and provide deeper engagement.Case in point -...
Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising
Friday, November 14, 2014 by Stuart Parkerson
Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
Educating Consumers on iBeacons and Other Location Aware Mobile Technology
Friday, October 31, 2014 by Stuart Parkerson
Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...
So Many Mobile Ad Formats, What’s an App Developer to Do
Tuesday, October 21, 2014 by Richard Harris
Mobile advertising is continuing to explode and more and more big brand names are moving their ad budgets out of traditional media and into mobile. Its great news for developers and their apps in the marketplaces, however the folks on Madison Avenue are not going to let their creative juices fade away just because they are working on a small screen. They get the bi...
Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue
Friday, October 10, 2014 by Richard Harris
I recently heard a developer describe the iOS and Android app stores as an “app wasteland.” He was talking about the hundreds of thousands of apps that are languishing undownloaded, unloved and unknown.If you’re an indie app publisher, you’re familiar with the scenario. There is no magic bullet, no marketing pot of gold at the end of the rainbow. However, there are succ...
Apple Pay Could Be the Biggest Game Changer Since the Introduction of the iPhone
Monday, October 6, 2014 by Stuart Parkerson
Why do you suppose that Apple decided to call its new payment option Apple Pay? The iPhone 6 stayed with the “i” concept but Apple’s foray into wearables, the Apple Watch, is not the iWatch.So what’s up? Some pundits say that Apple is seeing iFatigue, after running through a couple of decades of products like iMacs, iTunes, iPods, iPhones, iPads, etc. So that could be i...
The Ultimate App Marketing Strategy: The Right Message to the Right Person at the Right Time and Place
Wednesday, September 24, 2014 by Stuart Parkerson
Advertisers are closer than ever to the Holy Grail of consumer app marketing: Reaching a customer who is on the verge of making a purchasing decision and sending them a personalized appeal to sway the purchase behavior in the advertiser’s favor. And this is not future sci-fi, it is happening today. And if you aren’t leveraging this type of mobile marketing, your co...
A Responsive Website Or a Native App Question
Thursday, September 18, 2014 by Stuart Parkerson
Every day we host a number of articles and news announcements about the mobile app industry. Sometimes what gets lost in the huge amount of information available is that each business is unique in its goals for communicating with its various constituencies, both externally with its customers and internally with employees.So when deciding on whether your business should ...
Someone Actually Created a Developer Checklist of Which SDK's To Use
Friday, September 12, 2014 by Richard Harris
Remember back in 2007 when mobile app development was easy? At least it seemed that way because there was only one platform (mainstream anyway) and few choices to actually code and publish an app with.Today is another story. The tools available to developers grows daily, and sometimes it seems there are as many developer resources as there are apps in the app stores. Th...
What Does the iOS 8 Release Offer Mobile Developers
Sunday, September 7, 2014 by Stuart Parkerson
We have hosted several article discussing the upcoming Apple announcement, and in this article we examine insights provided by Phunware’s Candice Tally in her blog post “What Will iOS 8 Mean for Me and My App?”. As she points out, the new iOS operating system will provide users a number of aesthetic changes and performance enhancements. Users will receive...
Location Based Services: My Phone Doesn’t Do That
Wednesday, September 3, 2014 by Stuart Parkerson
What do Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth low energy (BLE), geo-fencing, etc. have in common? For mobile developers, they allow mobile apps to interact on a local and personal in a ground breaking way.I was telling my wife about location based marketing (we were in a store shopping, I was bored) and she told me, “My phone doesn’t do that.” I h...
Using Location Analytics To Help Target Mobile Ads = More Money
Thursday, August 21, 2014 by Stuart Parkerson
Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how to leverage the opportunity are two separate things.If you’re dealing with one user, then sure it would be easy. But 50k, ...
Using The Weather To Earn More Revenue From Your App
Friday, August 15, 2014 by Richard Harris
One of the concepts that we don’t hear a lot about here at ADM is how external factors can affect an app user’s interaction with an app and how that situation provides an opportunity to deliver content and marketing messages. Maybe it’s because prior to mobile marketing, their really was no way to proactively tailor a message to people on the go or based on their curren...
In 2016 Consumers Will Download 66 Billion Mobile Apps: How to Make Sure Yours is One of Them
Wednesday, August 6, 2014 by Richard Harris
You read the title right: 66 billion apps will be downloaded in the year 2016. Here are some more stats: There will be more mobile devices on Earth than people by end of the year; 80% of mobile time is currently spent in an application; and mobile users now reach for their phones 150 times per day.If that’s not enough to convince you there we are still in the infancy of...
Phunware Opens New York City Office for its TapIt App Monetization Platform
Wednesday, July 23, 2014 by Stuart Parkerson
Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
