Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Google incorporates OM SDK into inapp offering
Tuesday, August 20, 2019 by Christian Hargrave
Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).
The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...
Mobile ads SDK Vungle updates to deliver a better experience
Thursday, July 18, 2019 by Christian Hargrave
Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience.
The ...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Blockchain construction management products drop by Brickschain
Wednesday, June 6, 2018 by Christian Hargrave
Recognizing the need for better data coordination, handover and facilities management, Brickschain has released two new products: Brickschain Handover and Brickschain Chronicle. Using blockchain, Brickschain’s new products are set to revolutionize how the industry closes out and maintains facilities. “This is the first step in building a comprehensive registry of all bu...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
The top print enabled apps for business
Thursday, December 7, 2017 by Brent Richtsmeier
Every year, we make our mobile devices a little bit better than before, bringing them to a point where we can’t imagine existing without X, Y and Z new features - imagine buying a smartphone without a camera or a tablet without long battery life.As mobile devices improve, users need apps that can keep pace, bringing the full functionality of a desktop or laptop to the t...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
The 9 Smells of an Organization
Tuesday, March 15, 2016 by Barry Overeem
A few months ago I first watched ”The Smell of the Place,” a speech by Prof. Sumantra Ghoshal. It's about corporate environments and the faults of management in creating a positive workplace. In organizations, it's all about the context. This has a huge impact on the behavior of employees. "Changing people's behavior is not about changing people, but chan...
Inversoft CEO Brian Pontarelli Discusses New Passport SSO User Management Platform
Friday, December 11, 2015 by Richard Harris
We recently visited with Inversoft CEO Brian Pontarelli to talk about his company’s new Passport single sign on (SSO) user management solution that goes beyond standard single sign-on to support messaging in the user’s localized language, built-in analytics, and the ability to discipline/reward users (e.g. mute, ban, suspend, reward) based on activity.Brian is the found...
Epic Games Awards $150,000 in Unreal Dev Grants
Wednesday, November 18, 2015 by Richard Harris
Epic Games has awarded a new round of Unreal Dev Grants to a range of projects built with and for Unreal Engine 4. The recipients are detailed below, and more information on the grant program is available at unrealengine.com/unrealdevgrants. Awesome 2D GamesSpartan is a 2D platformer featuring “old school, tough as nails gameplay with pixel perfect controls,” ...
How to Use Traditional Marketing Channels to Propel Your App Marketing
Monday, April 6, 2015 by Stuart Parkerson
Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...
ApacheCon Apache Open Source Conference Will Be in Austin April 13 17
Thursday, March 19, 2015 by Stuart Parkerson
ApacheCon North America brings developers and users together to explore issues and provide educational experiences for building open source solutions. The Apache community is among the most robust in open source with hundreds of thousands of applications deploying Apache Software Foundation (ASF) products and code contributions by more than 3,500 committers from around ...
A Look Back at Golden Age of Atari at the Game Developers Conference
Tuesday, March 3, 2015 by Stuart Parkerson
One of my favorite parts of GDC was a look back at the decidedly old school tech that could be seen, touched and played at the GDC Atari museum exhibit which was set up and sponsored by the Videogame History Museum. As the US and Russia fought a cold war in the 1970’s, the US video game industry was born with the huge commercial success of Pong, which spring boarde...
Best Practices for Developers and Publishers for Pitching Your App to the Media
Monday, May 19, 2014 by Artyom Dogtiev
When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...
Virtual Reality Seems to Be Dominating the Game Developers Conference as Players Big and Small Launch Products
Thursday, March 20, 2014 by Stuart Parkerson
Is the Game Developers Conference turning into Mardis Gras? If you haven’t been to New Orleans for the event (if you were there a couple of weeks ago, you still are probably getting over it) you are missing a spectacle. Each year it seems people are getting more and more outrageous in terms of their attire (that’s putting it mildly).It seems that “anything goes” ac...
New Premium Video Ads are Facebook’s Latest Move to Dominate Ad Dollars
Friday, March 14, 2014 by Stuart Parkerson
How fast can marketers shift their ad dollars to mobile? As fast as they find new ways to do so. And now, Facebook has launched Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Of course, a few select (i.e. top spending) advertisers are participating in the new program.And since the latest report from Facebook states that revenue from...
2014 Smart Watch Market Could Fractionalize Between Offerings With High Tech Functions and Those With Emphasizing Lower Tech Style
Thursday, December 26, 2013 by Richard Harris
Is 2014 going to be the year of the smart watch? The consumer market is an iffy one and who knows what market will see traction and explode on the scene (who would have thought old school earphones would become mainstream again?).Koru Labs, which provides software for smart wearables, has issued its predictions for smart wearables for 2014 and their outlook is a fractio...
Hey Restaurant Owners: Ready for An App Developer with a Punchh
Tuesday, December 10, 2013 by Richard Harris
So what’s better than owning Bruce Lee’s yellow jumpsuit used in the final scenes of his uncompleted movie, “Game of Death”? (the jumpsuit recently sold at auction for 100kUS!) Ok, maybe not much, but Mama Fu’s Asian House, operator of 16 restaurants in the Southeastern U.S, is betting that a new mobile rewards based program will give it more “Punchh” in driving new bus...
Weekly Roundup: Marmalade and Tizen, BlackBerry Developers, New School Monetization, Hyro, 2014 GDC, VLC, Rust, Opera Mobile, and iOS7 Sickness
Saturday, September 28, 2013 by Richard Harris
Top Stories for the week of 9/28/2013iOS 7 You are Making Me Sick. Really?In a recent article I came across, there are reports coming in that iOS 7 with it's warping, parallax, and other on UI screen visual effects, are making some people nauseous enough to actually throw up! Symptoms like vertigo, nausea, headaches, dizziness and more are all being reported.Initia...
Amazon App Developers Can Fire Up Android and Web Apps With Kindle Fire HDX Powered By OS 3.0 Mojito
Wednesday, September 25, 2013 by Stuart Parkerson
Amazon has officially launched its new Kindle Fire HDX featuring a new 7-inch or 8.9-inch HDX display, quad-core 2.2 GHz processor with 3x the processing power, twice the memory of the previous model, 11 hours of battery life, and dual stereo speakers with Dolby Digital Plus audio.
From a consumer standpoint, probably the most innovative aspect of the new device is the...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
...
Vision Mobile’s Enterprise App Developer Atlas Provides Old School Print Poster for Developers
Saturday, September 14, 2013 by Richard Harris
We receive literally hundreds of news, commentary and other reports on the app development industry and it is relatively rare that we say to ourselves “wow, how about that!”
However, Vision Mobile’s Enterprise App Developer Atlas has made us say just that with its old school availability as a printed poster coupled with its decidedly new school demonstration on the com...
Android Kit Kat Promotion, Break Me Off A Piece of That Cross Promotion
Saturday, September 7, 2013 by Richard Harris
Let’s face it, when Google seeks an outside tie-in for its new Android OS, as an app developer you better pay attention. They don’t do anything for grins and giggles and even as cool as it would be to get a chocolate Android instead of an Easter Bunny, this was more than a move to get the iconic Android robot on 50 million candy bar wrappers.
Believe me, there was an a...
New Study Shows that 80 percent of Manufacturers Will Develop an Enterprise Mobile App This Year
Monday, August 19, 2013 by Stuart Parkerson
If you can’t find an enterprise contract gig or a full time job as an app developer, it’s not because the opportunities aren’t out there. It seems that every week a new report comes out that organizations are looking to create new apps, corporate app stores and are examining ever increasing ways to mobilize their operations.
Manufacturing Insights has published a new r...
July 2013 Issue 2 Is Here!
Saturday, July 6, 2013 by Richard Harris
The latest App Developer Magazine is full of exclusive content you'll want to read! Check out what we stuffed it with:The Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!That is just a taste of what's inside too. June was a huge month i...
