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Digital Development Management Selects Ninja Metrics’ Katana® Engine to Bring Predictive Analytics to Digital Entertainment Solutions

Wednesday, July 9, 2014 by Richard Harris

Ninja Metrics and Digital Development Management have teamed up to offer Katana® Social Analytics Engine as a resource for its clients.“Ninja Metrics is excited to work with one of the most influential consultancies in the digital space,” notes Dmitri Williams, CEO and Co-Founder. “We feel that Ninja’s insights on Social Value will provide DDM clients some invalua...

Social Whales and How They Can Make or Break App Marketing and Monetization

Wednesday, March 19, 2014 by Richard Harris

There are no more savvy marketers than casinos and each casino has an entire department focusing just on their “Whales.” Just who are the casino whales? Customers who impact the bottom line, whose single bet dwarfs the total bets of 1,000s of regular casino customers each day. So what is a “Social Whale” as it relates to you an app developer? This is somewhat a dif...