App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
App Store Optimization for 2021
Wednesday, September 23, 2020 by Dave Bell
So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021.
New ...
Silicon Labs collides with Amazon to create Amazon Sidewalk
Monday, September 21, 2020 by Brittany Hainzinger
Silicon Labs announces a collaboration with Amazon to support Amazon Sidewalk, a shared network created by neighbors who share a small portion of Wi-Fi bandwidth to help their devices work better at home and beyond the front door.
Silicon Labs’ wireless solutions for Amazon Sidewalk will enable developers to create IoT products with encrypted cloud communicatio...
Businesses and end users experiencing app fatigue
Thursday, June 18, 2020 by Glenn Gruber
When I began drafting this article, it was before COVID-19 really took hold and spurred the “2 years of digital transformation in 2 months”, as Microsoft’s Satya Nadella has said. With that context, everything that I believed was amplified 100x. The lasting effects of the pandemic are going to change the way that many businesses operate, where we work ...
BlackBerry and ZTR partner to revolutionize the rail industry
Tuesday, April 7, 2020 by Freeman Lightner
ZTR and BlackBerry Limited have announced they are combining their proven technology expertise to offer railcar owners, operators, and suppliers a powerful new digital monitoring solution.
Recognizing there was an immediate industry need for a remote railcar monitoring solution that could withstand the rugged conditions of the railway, provide greater fleet...
How to make testing apps easier using HeadSpin
Tuesday, January 8, 2019 by Richard Harris
New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...
Testing your app for the holidays
Tuesday, November 27, 2018 by Eran Kinsbruner
It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
Blackberry to power new devices used in Caterpillar and Land Rovers
Monday, June 25, 2018 by Richard Harris
BlackBerry Limited, who occasionally pops onto our radar to let everyone know they are still going strong - says they have entered into a new partnership with Bullitt Group, a British smartphone and consumer electronics maker, to develop new highly-secure connected devices that are certified as “BlackBerry Secure.” Bullitt intends to embed BlackBer...
Applitools raises $31M to advance visual AI
Tuesday, April 24, 2018 by Christian Hargrave
Applitools has announced it has raised $31 million in Series C funding led by OpenView, the expansion stage venture firm, with participation from its existing investors Sierra Ventures, Magma Venture Partners, iAngels, and La Maison. Applitools will use this investment to fuel market expansion of its Artificial Intelligence (AI) Powered Visual Testing and Monitoring sol...
Hard truths about wireless carriers from J.D. Power
Wednesday, March 14, 2018 by Richard Harris
Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...
The evolution of APMs
Wednesday, September 27, 2017 by Shlomi Gian
The World Wide Web became publicly available in August of 1991. Within a few years, PCs became an essential household item and short after it was already clear that the existing infrastructure was not made to scale. Web pages featuring "404 error" codes were a common aggravating flow in the user experience.To help the web scale and ease user frustration, CDN (Cont...
Google ARCore SDK releases Unreal Engine support
Friday, September 1, 2017 by Richard Harris
Google has announced ARCore, bringing augmented reality (AR) functionality to Android smartphones. Developers can immediately get started with Google’s developer preview of ARCore, which also includes Unreal Engine support. ARCore enables AR development across Android ecosystem, giving developers the ability to make compelling AR experiences without the need for any add...
The first Bluetooth Mesh solution from Silicon Labs lands
Wednesday, July 19, 2017 by Richard Harris
To help developers simplify the design of mesh-networked devices for the Internet of Things (IoT) and get to market faster, Silicon Labs introduced a comprehensive suite of software and hardware that supports the new Bluetooth mesh specification. The new Bluetooth mesh solution benefits from the company’s proven mesh networking expertise and includes development tools, ...
Developers using Scribe get more tools to code faster
Thursday, July 6, 2017 by Christian Hargrave
Scribe Software announced the general availability of the Developer Success Portal, designed to help developers do more with Scribe Online, its integration platform as a service (iPaaS). With the release, it offers a comprehensive resource that enables application and integration developers at enterprises, systems integrators, and SaaS providers to build applications th...
AppsFlyer releases Active Fraud Insights 2.0
Monday, May 29, 2017 by Richard Harris
AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.Active Fraud Insights 2.0 is part of...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
Kony Makes Updates to Visualizer Cross Platform Solution
Thursday, March 17, 2016 by Richard Harris
Kony has released a number of updates to the cloud-based Kony Visualizer application design and development solution offered through Kony’s Mobility Platform. Enabling cross-platform mobile app development, the release of Visualizer 7.0 includes updates to simplify and accelerate the mobile app development process, enabling developers to build connected, omni-chann...
The Challenges of IoT Interconnectivity and How to Tackle Them
Thursday, February 4, 2016 by Rashad Barghouti
The interconnectivity of IoT devices is key to the development of a connected world. If these devices could communicate, possibilities for developers would be endless; however, IoT lacks seamless interoperability, which allows devices to “talk,” or connect, with each other.Many IoT devices, specifically small devices, are not compatible due to varying controls. With Gar...
Five Mobile App User Retention Tips to Kick Off 2016
Thursday, January 28, 2016 by Barry Coleman
As app engagement significantly decreases 24 hours after initial install, today’s developers should always look for ways to reverse app removal, alleviate user dissatisfaction and combat lack of usage.This lack of longevity in app usage will be especially apparent now, after consumers’ holiday downtime has come to an end. Barry Coleman, CEO of UserCare, stresses the imp...
RingCentral Brings Enterprise Functionality to the Apple Watch
Friday, December 11, 2015 by Stuart Parkerson
We recently visited with Ted Yoshikawa, Senior Product Manager of Mobile Product Management, about his company’s recent release of RingCentral Mobile for Apple Watch, which extends enterprise communications capabilities beyond phones and tablets. RingCentral is a provider of software as a service (SaaS) solutions for business communications, including a cloud-based...
With TrulySecure 2.0 Developers Can Move Beyond Thumbprint Recognition
Wednesday, November 18, 2015 by Stuart Parkerson
Sensory has released TrulySecure 2.0, the next generation of the company’s FIDO Certified multimodal biometric authentication technology. This latest release builds on Sensory’s two decades of implementing platforms which enhance user experience and security for consumer electronics by incorporating state-of-the-art neural networks and machine learning principles in spe...
5 Things for Developers to Know About iOS 9
Tuesday, September 8, 2015 by Basil Shikin
With the release of iOS 9 just around the corner, it’s crucial that app developers be proactive about what the release means for security, understand what will now be possible in terms of app thinning, and make the most of other improvements that will enhance user experience and/or increase user engagement. Here’s what I think are the most important things about iO...
Google Play Services 7.5 Offers New APIs, Security and More
Wednesday, June 3, 2015 by Richard Harris
Google Play Services 7.5 was announced at Google IO offering new capabilities and optimizations to devices across the Android ecosystem. Included in the release is the addition of Smart Lock for Passwords, Instance ID, new APIs for Google Cloud Messaging and Google Cast, as well as access to the Google Maps API on Android Wear devices. The 7.5 SDK is now available for d...
FTC Weighs In On its Activities in Relation to IoT
Sunday, March 1, 2015 by Richard Harris
What impact the recent FCC ruling on its regulatory control of the Internet through its net neutrality decision will have on the app development industry varies widely on who you ask. Everyone is going to have an opinion and its going to be an interesting ride.However, maybe just as impactful will be the involvement of the United States Federal Trade Commission (FTC) on...
New IBM MobileFirst Platform Supports Native, Web, and Hybrid Apps
Wednesday, February 25, 2015 by Stuart Parkerson
IBM has announced modular mobile solutions as part of the new IBM MobileFirst Platform to help organizations manage apps and support successful mobile adoption across the enterprise.IBM MobileFirst Platform is a mobile enterprise application platform that helps developers create native, Web, or hybrid apps. Because it’s based on open standards, the MobileFirst Platform ...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
iPhone 6 Plus Gains in Market Share in US and China Could Boost App Downloads
Monday, January 26, 2015 by Stuart Parkerson
The iPhone 6 Plus is starting to flex its muscles and prove that bigger is better as it gains market share in the US and China.Applovin has released its latest Data Desk figures, concentrating on the impact of the iPhone 6 Plus market share in the two countries. They point out that there are a couple of interesting trends that happened: 1) iPhone sales in the December q...
Why App Development Requires Continuous Quality
Friday, January 16, 2015 by Carlo Cadet
Mobile apps have drastically changed the way users interact with brands. Unfortunately, with the rapid pace of innovation, businesses are struggling to meet user expectations. As organizations approach these challenges, it’s the solutions which have proven to be elusive. In order to ensure application quality in the modern age of mobile, a new approach is required. ...
How to Use Personalized Push Notifications to Drive App Usage and Conversions
Wednesday, December 24, 2014 by Stuart Parkerson
The holiday season is now upon us and all those shiny new devices will soon be unwrapped and activated. You’ve updated your app and are ready for the potential onslaught of new users and those that will revisit your app, now that they have a new device.But are you truly ready? If you’re trying to grow a mobile app, getting new users to download your app isn't enough - y...
Mobile Health, HIPAA And Health Technology Predictions For 2015
Saturday, December 6, 2014 by Richard Harris
TrueVault's CEO and Co-Founder, Jason Wang recently shared his predictions on health technology, mobile health and HIPAA for 2015. Maintaining HIPAA compliance for healthcare applications is frustrating and time consuming for developers. TrueVault is known as the first company to make HIPAA compliance convenient for healthcare apps.Concerns in areas suc...
iPhone 6 Plus Versus iPhone 6: Why iPhone 6 Plus Wins While iOS 8 Adoption Still Lags
Friday, November 21, 2014 by Richard Harris
The results are in! AppLovin conducted a recent Data Desk report of the iPhone 6 versus the iPhone 6 Plus usage and the iOS 7 adoption versus iOS 8 adoption percentages for the first 45 days of consumer use. AppLovin processes over 25 billion ad requests daily. The findings were discovered based on this data. The report revealed key usage insights in...
As App Downloads Ramp Up for Holidays, Make Sure Your App Is Ready to Engage New Users
Monday, November 17, 2014 by Stuart Parkerson
With the US economy steaming along, there is every reason to believe that holiday consumers are going to feel good about spending money this year on technology. The iPhone 6 may not be in abundant supply, however there will still be enough inventory available to significantly augment new iPad sales. And of course they will be accompanied by an onslaught of new Android b...
App Developers In High Demand As Custom App Development for Enterprises Grows 731 percent Over Last Year
Wednesday, November 12, 2014 by Richard Harris
Companies are creating more and more custom apps, fueled by demands from internal and external audiences. The result? This insatiable demand for custom apps is taxing the resources for companies as they search to find developers to write all of that code. Good Technology’s Q3 2014 Good Mobility Index Report reports this dramatic rise in custom app development as pa...
