Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
Thursday, August 11, 2016 by Richard Harris
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...
Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform
Tuesday, November 18, 2014 by Stuart Parkerson
Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of P...
Decisive Opens Mobile Advertising Platform API to App Developers
Friday, November 7, 2014 by Stuart Parkerson
Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...
Opera Completes Acquisition of AdColony Mobile Advertising Platform
Monday, August 11, 2014 by Richard Harris
Opera has announced that it has completed the acquisition of AdColony, a video advertising platform that provides mobile advertising to publishers and advertisers. According to company statements, the AdColony brand and company will remain as an independent entity, with continued focus on developing video monetization and advertising products. Will Kassoy, CEO...
InMobi Launches New In App Ad Formats for Mobile Game Monetization
Thursday, July 24, 2014 by Stuart Parkerson
InMobi has announced its new “Monetization Solution for Gamers,” including a playable ad format offered at global scale. This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game. The solution’s ad formats include:- Playable Ads: Developed in partnership with a...
Perion To Purchase Grow Mobile to Grow its Lightspeed Mobile Advertising Platform
Monday, June 30, 2014 by Richard Harris
Perion Network is snapping up Grow Mobile, a provider of mobile advertising that enables developers to buy, track, optimize, and scale user acquisition campaigns from a single dashboard. Grow Mobile will become part of Perion Lightspeed, which was recently created by Perion to address the advertising needs of mobile app developers, and will enable Perion Lightspeed...
InMobi Partners With Adversport’s Foot Mercato
Wednesday, February 26, 2014 by Richard Harris
Exclusive partnership agreement brings native advertising to Foot Mercato’s mobile and tablet apps MOBILE WORLD CONGRESS, BARCELONA, AND SINGAPORE, FEBRUARY 26 2014 – InMobi, the world’s largest independent mobile advertising company, today announced an exclusive partnership agreement with Adversport, the publisher of Foot Mercato, the leading football app on the ...
Opera Mediaworks Reports App Developer’s Mobile Revenue is Diversifying Among App Categories
Sunday, October 20, 2013 by Richard Harris
Maybe developers don’t have to focus on one category (Games?) to successfully monetize their apps. This could be the case based on findings from Opera Mediaworks report, The State of Mobile Advertising, Q3 2013.
In the report, based on data from traffic on its mobile advertising platform, the company points out three trends:
(1) Growth was seen over the summer, which...
