Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
The next Installment in the How to Monetize Your App Series Is Here
Saturday, March 7, 2015 by Stuart Parkerson
Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...
App Stores And App Distribution Drive The $700B Mobile Internet
Saturday, December 13, 2014 by Richard Harris
Mobile internet revenue are expected to more than triple to $700 billion by 2017 and app stores and app distribution are one of the main drivers to this area. Digi-Capital released results that over $19 billion has been invested in the last 12 months. There are currently 32 billion-dollar mobile Internet companies to date.Consumer apps were indicated to d...
Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue
Friday, October 10, 2014 by Richard Harris
I recently heard a developer describe the iOS and Android app stores as an “app wasteland.” He was talking about the hundreds of thousands of apps that are languishing undownloaded, unloved and unknown.If you’re an indie app publisher, you’re familiar with the scenario. There is no magic bullet, no marketing pot of gold at the end of the rainbow. However, there are succ...
The New Definition of App Marketing: The Basics and Beyond
Tuesday, June 24, 2014 by Stuart Parkerson
The new reality for app marketing is that it is a moving target. What you knew yesterday may not work today. Case in point: app store revenue is being quickly eclipsed by non-app store revenue, driven mainly by mCommerce in-app spending.As more and more of today’s consumers are making in-app purchases, it’s not enough to measure the success of your app - you need to ens...
How to Make Business Apps Without the Need to Code
Tuesday, May 6, 2014 by Alex Bakman
Today over 90% of Americans who own a smartphone while close to half own a tablet. These mobile devices have become the de facto standard devices used in virtually all aspects of our lives today displacing our dependence on laptop and desktop computers. There is, however, a major dilemma taking place in this transition which we have witnessed before. When the IBM ...
MobPartner’s New MobRetail Tracking Platform Utilizes Beacon Technology to Measure App Engagement
Thursday, April 24, 2014 by Richard Harris
MobPartner has released its new MobRetail Tracking Platform which uses beacon technology which provides the ability to measure how the use of mobile influences in-store traffic and sales. In-store beacon technologies enable retailers to create micro-locational marketing and promotional campaigns, even down to specific parts of a store such as an aisle.The MobR...
Accenture Makes a Move to Expand its Enterprise Mobile Footprint with Crittercism Stake
Wednesday, April 16, 2014 by Stuart Parkerson
Accenture is expanding its footprint in enterprise mobile with its minority investment and licensing agreement with Crittercism, a mobile application performance management (mAPM) company. Accenture will become a reseller for Crittercism’s mAPM solution, making the tool available to Accenture clients alongside other elements of the Accenture Application F...
