AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Measuring the impact of development campaigns
Tuesday, December 17, 2019 by Christian Hargrave
Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns.
Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...
Big news for the low code market as OutSystems scores $360M
Tuesday, June 5, 2018 by Richard Harris
OutSystems low-code platform just landed $360 million in an investment round from KKR and Goldman Sachs to be used to accelerate business expansion and for R&D in new advancements in software automation.Companies such as Toyota, Logitech, Deloitte, Ricoh, Schneider Electric, and GM Financial use the OutSystems low-code platform to rapidly develop custom applications...
Why apps with subscription models are taking over
Monday, July 24, 2017 by Mark Loranger
Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...
7 hurdles in IoT mobile app development
Thursday, November 3, 2016 by Daniel Myers
For manufacturers interested in developing connected products for the Internet of Things (IoT), mobile app development represents entirely new and unknown territory. And even experienced mobile app developers find that the IoT poses all kinds of new challenges.Before embarking on any connected-product project, it’s crucial to understand why IoT mobile apps are different...
New deltaDNA GO Mobile Game Analytics Platform Leverages HP Vertica Big Data Mining
Wednesday, March 25, 2015 by Richard Harris
UK based deltaDNA has released a new mobile game analytics product that leverages HP Vertica’s data mining capabilities to help developers better understand player behaviors and identify insights to personalize games with a goal of improving player engagement and driving long term value.deltaDNA GO helps free-to-play games by using advanced data mining and predictive mo...
The Long and Winding (Mobile Media Buying) Road
Thursday, November 13, 2014 by Josef Mandelbaum
App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...
Help Your Game Players Learn to Succeed with On the Job Training
Wednesday, June 11, 2014 by Richard Harris
Pay your players, or they will quit their jobs! It’s an interesting way of looking at how to keep gamers engaged and maximizing the long term value of each player.Niklas Herriger of Gondola proposes that developers take an approach that considers players as employees who play a game as their job. It’s an innovative way of approaching game monetization.In a recent blog&n...
Revenue, Sure Its Important But Calculating Lifetime Values (LTV) is Key for Game Developers
Monday, May 19, 2014 by Richard Harris
What is the “total revenue trap”? It’s when game developers look at the total revenue of a game for a specific time period – day, week, month, etc. and thinks that’s the ultimate measure of a successful monetization strategy.But as Niklas Herriger points out in his article, “Why calculating Lifetime Values (LTV) is Key for Game Developers,” total revenue tells an i...
Lifetime Value : Why Planning is More Important Than Timing When Marketing Your App
Thursday, October 31, 2013 by John Clancy
You did everything you thought you should to promote your app. You built a pre-launch website, collected email addresses of enthusiastic fans, filmed a killer explainer video, tweeted, posted and talked up your app on the most active forums and blogs. All of your efforts are paying off and downloads are brisk but what happens when the tide turns and interest in your app...
