Apps Americans trust the least
Thursday, February 23, 2023 by Brittany Hainzinger
Pull out your phone…it’s time to see if you have any of America’s least trusted apps. As easy as it is to download an app, it’s also easy for providers to collect & possibly distribute your data.
So, Secure Data Recovery conducted a study to find out which apps Americans trust, and which collect the most data.
A survey from Secure Data...
Ukrainian female launches self empowerment app
Tuesday, August 30, 2022 by Brittany Hainzinger
Breverie, a new goal-setting and personal development application for women announced today its official launch. Founded by Ukrainian tech entrepreneur Olena Mytruk, Breverie provides a unique app experience using a heart-centered approach to guide users through the process of aligning their goals and working toward creating their dream-driven impact.
Female tech ent...
Triller calls on US gov to ban TikTok
Tuesday, July 19, 2022 by Freeman Lightner
Triller calls on CFIUS, President Joe Biden, Congress the Department Of Defense to ban TikTok calling it the largest security threat to America today in an open letter by CEO and Chairman of Triller Mahi De Silva.
As the CEO of a global company whose mission is to help creators take control of their destiny in the creator economy, leveraging transformative adaptive t...
Data privacy predictions from Ground Labs
Monday, January 17, 2022 by Freeman Lightner
As Ground Labs Co-Founder, Stephen Cavey leads a global team empowering enterprise partners to discover, manage and secure sensitive data across their organizations.
Stephen has deep security domain expertise with a focus on electronic payments and data security compliance. He is a frequent speaker at industry events such as PrivSec Global, and his expert analy...
Software cyberattack predictions for 2022
Tuesday, January 4, 2022 by Richard Harris
Nigel Thorpe hails from a software development background and moved to the IT security industry with Entrust Technologies during the early days of PKI. His knowledge has benefited a number of security companies in the UK, Canada, and the USA, and he now serves as Technical Director at SecureAge Technology. With a wide range of experience in different business environmen...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Free AI solution for developers from Kythera AI
Thursday, August 26, 2021 by Brittany Hainzinger
Kythera AI has begun publicly distributing its AI middleware as a Gem with the Linux Foundation’s new Open3D game engine (O3DE).
Free AI solution for developers from Kythera AI
Previously only available to commercial clients, Kythera AI will now distribute their toolset as a binary Gem packaged with O3DE, becoming the first middleware provider to make its ad...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Mobile action genre games revenue increases
Wednesday, July 28, 2021 by Freeman Lightner
The Action genre is one of the most popular categories in mobile games. According to data presented by Safe Betting Sites, the Action genre experienced the highest YoY growth in the US among mobile game genres from H1 2020 to H1 2021 – 103.8%.
Action Genre Generated $436M In H1 2021 – 104% Increase From H1 2020
Mobile games are the most lucrative segme...
Bluedot and Adeptmind band together
Wednesday, July 28, 2021 by Brittany Hainzinger
Bluedot, the leading provider of location technology for mobile apps, and Adeptmind, a leading AI retail technology company creating advanced digital discovery solutions for retailers and shopping centers, are banding together to address the gap between soaring demand for fast and easy curbside pickup and the challenge facing many brick and mortar stores to deliver a fr...
Gamer's habits changed during lockdown
Monday, June 14, 2021 by Richard Harris
PickFu (a qualitative feedback tool), has run a series of surveys regarding the effect that Covid-19 has had on gaming behaviors. When looking at the data, they found an interesting pattern regarding the effects of Covid-19 restrictions and the hours spent gaming throughout the day. They also were able to pinpoint the main reasons why people have turned to gaming during...
Gaming is a full time job study shows
Monday, February 15, 2021 by Brittany Hainzinger
With approximately 32 million gamers in the UK and growing, experts at GamblingDeals.com wanted to uncover just how much time gamers spend playing and which areas of their life may be affected as a result.
GamblingDeals.com surveyed 7,933 gamers asking them to reveal their favoured gaming device, hours spent gaming, and hours spent sleeping.
PlayStation places fir...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
HackNotice announces threat intelligence platform
Friday, September 18, 2020 by Brittany Hainzinger
HackNotice announced the launch of HackNotice Teams, a cybersecurity management platform powered by actionable threat intelligence and an industry solution to foster a company-wide culture of security. Built on HackNotice Premium’s technology, HackNotice Teams scours the dark web to alert employees of vulnerabilities, compromised information, and data breaches in ...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
New online ordering platform emerges from stealth
Wednesday, May 20, 2020 by Brittany Hainzinger
Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality.
Oh, Facebook, when are you going to learn to stay in your lane..
Under the hood, Facebook Shops a...
How developers feel during COVID-19 crisis
Wednesday, April 22, 2020 by Brittany Hainzinger
As a developer-focused company, InfluxData is always interested in how the community is doing. During the first two weeks of April, InfluxData conducted an online survey to find out how developers are handling life and work during the COVID-19 pandemic. A total of 324 self-identified software developers/engineers from across the world responded (46% from North America, ...
What your zodiac sign says about your gaming personality
Tuesday, August 20, 2019 by Richard Harris
No two gamers are alike. Everyone has their own unique interests and approaches to playing their favorite mobile games. Fascinatingly, a person's zodiac sign can often point to certain traits that not only affect your personality in real life, but also your gaming style!
The folks at Fort Mason Games— the female-run mobile gaming company that brought ...
The most popular gaming platform, and why cloud gaming sucks
Friday, March 22, 2019 by Richard Harris
Gamers spend an average of 7 hours, 7 mins each week playing (up 19% from last year), and cloud is the next frontier for video games it seems, with major tech players like Microsoft and Google teasing their cloud gaming launches at GDC 19. But getting gamers on board with these new services will require developers to create interactive games that don’t frustr...
Gaming on mobile data says you are probably a gamer but don't admit it
Tuesday, February 26, 2019 by Richard Harris
Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than their own mobile phone home screen for evidence that new categories of games are changing the face of modern video game players. From the early days of arcade games to the rise of Fortnite, mobile gaming - and the rise of casual games - has democratized gaming ...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Who still clicks on ads anyway
Monday, January 21, 2019 by Christian Hargrave
New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers.
People use search engines to find answers to questions and often click paid search ads that respond to their search queries.
One-third ...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
VC funding favors men despite proven female founders
Wednesday, May 30, 2018 by Richard Harris
New data reveals that venture capital (VC) investments remain heavily biased toward men - in 2017, companies with all-female founders closed 368 VC deals, compared to 5,588 deals for all-male teams and 1,046 for mixed-gender teams. Women-led startups also received a smaller share of VC dollars, landing just $1.9 billion (2.2%) of the $85 billion in VC investments last y...
A Blockchain messaging platform that's unstoppable
Tuesday, April 3, 2018 by Richard Harris
Today’s instant messaging is about to get a violent shove forward by way of encryption, and Blockchain. Almost all messaging platforms rely on client to server communication, where a unique ID is given to a thread, and stored in a centralized database somewhere. But it’s always been volatile to censorship, network blocking, or any other form of controlled policing....
BlackBerry securing IoT devices in new licensing deal
Thursday, March 8, 2018 by Christian Hargrave
BlackBerry Limited has announced it has signed a technology and brand licensing deal for “BlackBerry Secure” with Swiss consumer electronics maker, Punkt Tronics AG. The new agreement enables Punkt to bring to market a range of highly-secure products which will embed BlackBerry cybersecurity technology, be certified as BlackBerry Secure, and be shipped ready to safely a...
New locationbased ad network surfaces
Wednesday, March 7, 2018 by Richard Harris
Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...
App developers find Holiday campaigns challenging
Thursday, October 19, 2017 by Richard Harris
YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
Why apps with subscription models are taking over
Monday, July 24, 2017 by Mark Loranger
Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...
