Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Mike Gadd
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
Game Developers Choice Awards at GDC 2021
Monday, August 2, 2021 by Brittany Hainzinger
Organizers of the 21st annual Game Developers Choice Awards (GDCA) have revealed the recipients of this year’s Pioneer Award and Lifetime Achievement Award. Tom Fulp, creator of Newgrounds and trailblazer of the Macromedia Flash games that helped define a generation of indie developers, will receive the Pioneer Award, while influential game designer with 28 years ...
Mobile game monetization models might be evolving
Thursday, October 1, 2020 by Brittany Hainzinger
GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights.
With a library of the latest mobile game d...
AudioMob launches beta program to better monetize games
Thursday, July 16, 2020 by Brittany Hainzinger
AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands.
Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
DuckDuckGo vs. Google vs. Privacy
Friday, October 19, 2018 by Richard Harris
Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...
Game developers get the WRLDS SDK for free
Monday, October 15, 2018 by Richard Harris
WRLDS, the company that develops smart toys and platforms for connected play, announced the release of a new software development kit (SDK). The SDK will be free and easy to use and will give game developers a completely new medium to work with: an augmented reality (AR) and bluetooth-enabled connected ball with a bounce return rate of more than 70 percent.
&ld...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
Hersch Games opens up about EyeCons
Wednesday, November 23, 2016 by Richard Harris
EyeCons is a new platform that enables brands, businesses, events and venues to promote themselves and their affiliated sponsors through an interactive digital experience that gives users the opportunity to win offline prizes as they play. The platform enables brands to identify unique content and prize opportunities customized for each player while on the backend,...
Programmatic Ad Mediation Is The Next Step for App Publishers
Monday, November 23, 2015 by Mary Clark Rardin
The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...
The Impact of Windows 10 on the Game Industry
Monday, August 17, 2015 by Stuart Parkerson
I recently discussed the impact of Windows 10 on the game publishing industry with Ethan Clark, Game Insight’s North American Manager of Strategic Partnerships. Founded in 2009, Game Insight is one of the world’s leading innovators of mobile and social games, creating exceptional gameplay experiences across casual to hardcore titles. With more than 300 million play...
Gondola Launches Liftpass an Open Source Platform to Help Developers Manage Game Monetization
Friday, May 22, 2015 by Richard Harris
Gondola, the creators of the Dynamic Pricing Engine for mobile games, has announced the beta release of Liftpass, an open source platform for game developers to manage and track the prices of virtual goods and in-app purchases (IAPs). The full-stack solution offers SDKs for iOS, Android and Unity, and the tracking of in-game metrics and in-game currencies can be fu...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming
Wednesday, September 24, 2014 by Richard Harris
Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...
Epic’s Unreal Engine 4.4 Gaming Platform Released
Wednesday, August 20, 2014 by Stuart Parkerson
Epic has released Unreal Engine 4.4, which includes the first preview release of Unreal Motion Graphics, the company’s new UI design and scripting toolset. Also in this version Behavior Tree Editor, their AI logic tool, is enabled by default and ready for use. This latest version also offers improvements to the Persona Animation Editor and Paper 2D. Support for And...
FabZat Updates SDK for Offering In Game Monetization through Custom Merchandising
Wednesday, August 6, 2014 by Richard Harris
FabZat has updated its SDK which allows developers to monetize app users buy providing the opportunity to purchase real, personalized items, including high definition and full color 3D printing of game characters, vehicles, trophies, and more.FabZat is bucking the trend of monetizing virtual goods to instead offer physical products. They call it “In-App Custom Merc...
Google Provides Android Developers With New C++ Cross Platform Tools
Tuesday, July 29, 2014 by Stuart Parkerson
Google has updated new tools that are now available to game developers to facilitate cross platform development. These include: updated Play Games cross-platform C++ SDK, updated Play Games SDK for iOS, and new game services alerts in the developer console.Updated Play Games C++ SDKGoogle has updated the Google Play Games C++ SDK with more cross-platform...
InMobi Launches New In App Ad Formats for Mobile Game Monetization
Thursday, July 24, 2014 by Stuart Parkerson
InMobi has announced its new “Monetization Solution for Gamers,” including a playable ad format offered at global scale. This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game. The solution’s ad formats include:- Playable Ads: Developed in partnership with a...
Help Your Game Players Learn to Succeed with On the Job Training
Wednesday, June 11, 2014 by Richard Harris
Pay your players, or they will quit their jobs! It’s an interesting way of looking at how to keep gamers engaged and maximizing the long term value of each player.Niklas Herriger of Gondola proposes that developers take an approach that considers players as employees who play a game as their job. It’s an innovative way of approaching game monetization.In a recent blog&n...
Skillz Real Money Gaming SDK Now Available to Mobile App Developers for iOS
Thursday, June 5, 2014 by Stuart Parkerson
Skillz has announced that, in addition to Android, it is now offering its skill based real money gaming SDK for iOS. The Skillz platform lets app gamers compete for real money. For players who want to practice before playing for cash, there are also free matches available. The platform offers a game-centric way for developers to make money by enabling pay...
Nektan Offers White Label Mobile Casino Gaming Platform
Monday, May 12, 2014 by Stuart Parkerson
Nektan, a mobile casino games company, is making available its proprietary white label mobile casino platform operating under its Gibraltar Gambling License. Nektan develops, licenses and operates Real Money Gaming (RMG) and Freemium Gaming in global regulated markets.Nektan’s mobile gaming platform has the ability to act standalone or to integrate into existi...
Yahoo Creates Yahoo Games Network Platform for Game Developers
Thursday, March 20, 2014 by Stuart Parkerson
Yahoo is launching the Yahoo Games Network, new platform for third-party game developers for distribution on the Yahoo network. Yahoo is betting that the 800 million users worldwide (including 400 million users on mobile) will entice developers to follow the Facebook model and launch games in the Yahoo platform.Through the Yahoo Games Channel and the new&...
Gondola Mobile Game Monetization Platform Launches at Game Developers Conference
Wednesday, March 19, 2014 by Richard Harris
White Shoe Media is Launching its new Gondola mobile game monetization platform at GDC this week. The company believes that it will succeed in the crowded analytics field because it promises to simply the use of analytics.According to Niklas Herriger, Founder & CEO, “Only actionable analytics are useful analytics. Everything else is noise. Only a tool that’s easy to...
New Google Play Services Are Rolling Out for Game App Developers
Monday, March 17, 2014 by Richard Harris
With GDC at full steam already this week, Google has kicked off the week announcing new services for its Google Play developer program including the new game gifts incentive program and enhanced engagement and discovery options.Highlights of the New Offerings- Google is introducing game gifts, a new service that lets players send virtual in-game obje...
HeyZap announces ads
Friday, March 22, 2013 by Richard Harris
HeyZap is an SDK for developers to use to enable social sharing (scores, communication, etc) through their apps, but now you can also enable ads to earn revenue from that social engagement."Breathtaking design, paired with Heyzap's unique, intelligent targeting make Heyzap Ads an outstanding game monetization platform. Leveraging the power of our unmatched social-prefer...
