InApp advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
F5 Networks Introduces New Security Functionality to DevOps Software
Wednesday, May 18, 2016 by Richard Harris
F5 Networks has launched new software-based solutions that give companies the opportunity to take advantage of the benefits provided by traditional data center, cloud, and hybrid architectures.The new products include:BIG-IP 12.1 software: Offers application services with enhanced public cloud integration and security policies for on-premises and hybrid cloud environmen...
Creating Apps for Kids What It Means to be COPPA Compliant
Wednesday, January 27, 2016 by Gai Havkin
A cute little interface and amazing content is often thought to be the right recipe for a killer app for kids. No doubt these are the main ingredients, but in order to have an app that’ll truly make it in the long run, a developer must be very thoughtful regarding the app’s monetization strategy AND genuine kid-friendliness - not only in interface and content - but also...
Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing
Thursday, July 16, 2015 by Richard Harris
The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...
Sense360 SDK Expands Mobile Location Aware Technology Capabilities
Tuesday, June 30, 2015 by Stuart Parkerson
Sense360 offers an SDK that provides the ability for an app to automatically and in the background detect when and what users are doing in the real world. Using this capability allows developers to build automated experiences that react to where users are and what they are doing. The platform can help app publishers monetize and market their mobile apps.The SDK manages ...
Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
Apperian Offers Enterprise Developers New Pre Production Mobile App Testing Service
Thursday, August 21, 2014 by Richard Harris
Apperian is offering a new solution to allow employees to contribute to testing pre-production business-to-employee (B2E) and business-to-consumer (B2C) mobile apps. This new offering leverages Apperian’s enterprise mobility platform and is specifically designed to help enterprises consistently deliver high quality mobile apps that users want to download, install a...
Vungle Launches Vungle Exchange to Serve High Resolution, High Bitrate 15 second Mobile Video Ads
Wednesday, April 30, 2014 by Stuart Parkerson
Vungle has launched the new Vungle Exchange to serve high-resolution, high-bitrate 15-second video ads. The videos will be served almost instantaneously to offer low-latency ad-serving. The platform is in currently in closed beta.The Vungle Exchange will initially support the IAB’s Video Ad Serving Template (VAST). But Vungle has also built flexible server-side tec...
New SDK for Building In App Mobile Two Factor Authentication Solutions
Friday, April 18, 2014 by Stuart Parkerson
SecureKey is now offering a new developer program and online portal to make available its multi-factor authentication platform to developers of Android and iOS apps. The SecureKey Developer Program and its Developer Portal offers developers access to the briidge.netConnect Mobile SDK and security APIs, a sandbox testing environment, a developer forum, pl...
App Developers Can Program for Samsung Gear 2 and Gear 2 Neo with New Samsung Backed Tizen SDK for Wearables
Tuesday, March 18, 2014 by Richard Harris
Samsung has announced that Tizen Software Development Kit (SDK) for Wearables is now available. Samsung is targeting developers to create apps for the Samsung Gear 2 and Gear 2 Neo and is promoting over 100 apps that are now available for these devices.The Tizen SDK for Wearables is a comprehensive set of tools for developing Samsung Gear applications. It consists of th...
FTC releases privacy policy for mobile devices
Monday, February 4, 2013 by Richard Harris
The US FTC has issued a non-binding set of guidelines (here) for mobile privacy. That means they aren't policing them "yet" but based on these recommendations you might want to start being more pro-active with your app privacy policies.Mobile computing is growing so fast that the FTC is afraid US consumers might become the victims of overlooked policies, and u...
App Developers are the Good Guys
Thursday, January 17, 2013 by Richard Harris
Privacy is a growing concern for many companies and lawmakers and there is no shortage of mobile privacy reports and stories on the web. Unfortunately the stories are a playground for the mainstream media to grab and skew for shock value, and I would like to clarify a few things that try and scare everyone into thinking all mobile app developers are using shady pra...
