Revenue leakage and how devs can tackle it
Monday, May 21, 2018 by Christian Hargrave
Revenue leakage is unnoticed leakage of money from your company. Industry estimates are that 3-5% of revenue is leaked annually due to errors and process gaps, and the negative impact compounds in industries where there is a recurring revenue stream over multiple years. That is a huge chunk of the revenue pie that developers have the capability of fixing. We spoke to th...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016
Wednesday, January 13, 2016 by Richard Harris
As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...
UserCare Launches Beta of Mobile App Customer Service Platform
Monday, November 16, 2015 by Richard Harris
UserCare has launched a private beta of its mobile customer service platform to help app publishers leverage first-party data to create value-based customer segments and deliver differentiated services to high-value users. UserCare is a SaaS service for mobile applications that uses in-app messaging and user segmentation tools to help app developers give their highest v...
Targeting Your Way to Successful App User Acquisition
Tuesday, August 25, 2015 by Maggie Mesa
“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...
Cross Channel Strategies for Mobile App Publishers
Saturday, April 11, 2015 by Tim Koschella
Customers connect and engage with advertisers across many channels, including email, the web, physical locations, social media networks and increasingly, in mobile apps. These channels aren't silos, and users are not channel-specific. People don't only use Facebook, or play Angry Birds, or only read online papers; they increasingly interact with brands across numerous p...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
YouAppi Launches Its OneRun™ Mobile Customer Acquisition Solution
Friday, December 12, 2014 by Stuart Parkerson
With the current complaints in the industry about the meager budgets in mobile marketing, YouAppi had just released its OneRun Mobile Customer Acquisition solution in efforts to make mobile more effective. The efforts to gain effectiveness is mobile will help the industry develop greater budgets toward mobile.YouAppi’s is created with proprieta...
Weekly Roundup: 1b Apps on Metaps, Apple Arrives in Brazil, HP Access Catalog, Glass Etiquette, Amazon Coins, And Mobile Privacy
Saturday, February 22, 2014 by Richard Harris
Mobile App Privacy Policy: Do You Have One?What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuell...
AppLift’s Customer Lifetime Value Optimization Technology Yields 150 percent Return On Investment For Aeria Games
Tuesday, February 18, 2014 by Richard Harris
Mobile Games Marketing Platform AppLift announces that its proprietary Customer Lifetime Value Optimization Technology (LTV) yielded 150% return on investment after recouping the initial investment for Aeria Games’ user acquisition campaigns in over 15 countries. The acquired users achieved break-even in an average time of one and a half months. For the best p...
What is lifetime value for an app
Wednesday, November 28, 2012 by Richard Harris
It’s not surprising that the traditional marketer‘s favourite tool has eventually found its way into an app developer’s life – sooner than expected and with good reason. Let’s face it – your app is your business and you want to measure, monitor and control the value your users bring to your business. Customer Lifetime value -CLV or LTV, as different people choose to cal...
