Testing your app for the holidays
Tuesday, November 27, 2018 by Eran Kinsbruner
It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...
Holiday marketing strategies 2018 from Helpshift
Tuesday, November 6, 2018 by Richard Harris
New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.
Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Predicting future IT outages using AI
Monday, May 21, 2018 by Richard Harris
FixStream, an artificial intelligence company for IT, has introduced an advanced version of its product, an AIOps platform to predict business application issues across an enterprise’s entire hybrid IT stack. With new Machine Learning (ML) algorithms, advanced multi-layer correlation from business transactions to application services and infrastructure, FixStream can ra...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
DJI deals for Black Friday
Tuesday, November 21, 2017 by Richard Harris
DJI has announced details about its Black Friday Promotion including discounts on the Spark, Mavic Pro, DJI Goggles, Osmo series as well as the Phantom 4 Advanced and Pro.For consumers looking to capture their inspirations and sharing their stories on-the-go, they can enjoy up to USD $100 discount on the Spark and Mavic Pro. For those who want to get the most out of the...
The report from 50 billion mobile and web events is here
Wednesday, October 25, 2017 by Richard Harris
Mixpanel, Inc. released its first Product Benchmarking Report to determine quantitative benchmark metrics for key moments in the user’s web and mobile journey while seeking to answer the question often asked by marketers and developers, “what’s the best performance standard for our industry?” The findings challenge many commonly held product performance benchmarks while...
Is your app ready for Black Friday
Wednesday, September 6, 2017 by Tony Branson
With the increasing use of mobile devices for online shopping, a major share of every wallet is now going to online retailers. The convenience of shopping anytime; anywhere perfectly suits the busy, on-the-go generation that is giving eCommerce businesses a big boost. Despite this reality, more than 70% of SMBs do not have their websites ready for a sudden rise in traff...
When Taylor Swift crashes servers
Wednesday, August 30, 2017 by Richard Harris
Whether it be a new pop star album, release of a new season of a TV show, or a "fight of the century" style hyped up fight, we never quite think about what it takes in technological infrastructure to make all of the magic happen. In particular, with the release of Taylor Swift's latest song, "Look what you made me do," a similar situation arose which had many scrambling...
Slow apps and websites can ruin your reputation
Tuesday, August 22, 2017 by Richard Harris
App and web users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica. In a clear call to action for organizations around the world, Apica's survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago. Apica conducted the survey among internet users in the UK...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
Pinxter Digital's predictions for 2017
Wednesday, December 21, 2016 by Richard Harris
Pinxter Digital thinks about mobile nonstop. With 2017 creeping in, they've put a lot of thought into what the year will hold for mobile technology. 2016 was great for mobile and the success isn't stopping there. 2017 will spark all new waves of innovation. Mobile Bot CommerceBlack Friday shopping – a joyful experience for some, scary for others. Consumers are increasin...
Pyze is leveling the playing field so mobile and web app publishers can compete
Thursday, December 15, 2016 by Richard Harris
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...
Samsung tops Apple for Black Friday shopping deal hunters
Tuesday, November 22, 2016 by Christian Hargrave
A new national study reveals this year's most coveted brands, products, and deals for the 2016 Black Friday shopping holiday. The recent survey of 1,000 American consumers by Pollfish shows that Americans most prefer deals on TV entertainment systems from Samsung that are sold by Amazon, and that Samsung overall seems to be sought out more than Apple by shoppers th...
Expect customers to only wait 2 seconds on your website during Holidays
Wednesday, November 16, 2016 by Richard Harris
SOASTA has released its 2016 Holiday Retail Insights Report. The report includes new research that covers the ideal load time for peak conversions, how fast shoppers expect a site to load before they will bounce, and what digital downtime actually costs retailers. The report’s key findings include:- 28 percent of customers will not return to a slow site- In 2015, 5...
10 App Favorites for a Sane Thanksgiving
Monday, November 24, 2014 by Dale Carr
With Thanksgiving around the corner, we naturally got to thinking about spending time with friends and family this season. Rather than a bucolic postcard scene of gathered loved ones telling stories by the fireplace, our staff imagined a more modern and realistic version which includes quite a few of us checking our devices and enjoying some quality time with our ...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
How to Make Your App Ready for the Holidays
Wednesday, October 22, 2014 by Lynn Wang
It’s almost November. Now is the time to start prepping your app for the burst of new users downloading new apps for shopping, revisiting the existing retail apps on their phones, and/or just downloading a bunch of apps for the first time because they just got their brand new smartphones.Now is the time to make sure your user experiences are optimized. Here are 4 ways t...
App Developers Winners in Mobile Holiday Shopping Movement
Wednesday, December 11, 2013 by Richard Harris
App developers have a lot to smile about this holiday shopping season, according to analysis of data by mobile analytics provider Mobidia.
In yet another report on the power of this holiday season’s mobile shopping activity, Mobidia’s analysis of data gathered over the biggest buying day of the year, Black Friday, clearly demonstrates a growing reliance on and usa...
LeadBolt Sees Large Increase in Mobile Downloads Over Black Friday
Tuesday, December 10, 2013 by Stuart Parkerson
Mobile users increased their app discovery efforts by almost 50% on the LeadBolt network over the three-day period beginning the day before Thanksgiving through Black Friday when compared to similar non holiday periods. Other findings seen by the company during the time period include: 31% increase in mobile app usage (determined by impression lift), compared to no...
Amazon smartphone Watch out Google!
Thursday, November 29, 2012 by Richard Harris
As with Amazon's other forays into the hardware market, the initial product run will be limited, suggesting that, like with the Kindle, the phones will only be sold in the US to begin with.Although refusing to comment on the smartphone story, on Tuesday Amazon did release a typically bullish statement claiming that new records had been set for the sales of its Kindle de...
