How event automation is helping equip marketers to convert
Friday, August 11, 2017 by Richard Harris
A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...
Mavin says that social media is an untapped user engagement tool
Friday, May 26, 2017 by Richard Harris
In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...
How Will Pokemon Go Change the Way Developers Build Apps
Tuesday, August 23, 2016 by Richard Harris
Guest Submission by TJ VanToll, developer advocate for Progress It seems like everyone is playing Pokémon Go, the Pokémon collecting application that took the world’s mobile devices by storm. While the gaming phenomenon is all the rage among individual users who have got to catch ‘em all, the app’s innovative combo of GPS and augmented reality (AR) technologie...
How to Create an Effective App Startup Pitch Deck
Tuesday, June 14, 2016 by Richard Harris
ROKO Labs has created a new infographic, How to Create an Effective Pitch Deck for Startups, that provides an informal roadmap showing the path to app pitching success for entrepreneurs.The infographic is the result of the company’s participation in the App Idea Awards where company representatives helped review 600 pitch decks that were submitted. The company...
Six Steps to Increased App User Engagement
Thursday, February 25, 2016 by Anton Tyrberg
Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
A Quiz for Developers to Test Their App Analytics IQ
Thursday, April 30, 2015 by Stuart Parkerson
Website visitor consumption verses app user engagement. Completing tasks vs. searching for information. These differences and more distinguish between how users interact on the mobile web and mobile apps. And as a web or app publisher, measuring your metrics for the two is just as different.For example, do you know which of these is the correct answer to this question –...
Don't Use the Same App User Engagement Strategies from Last Year
Saturday, February 14, 2015 by Stuart Parkerson
One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ...
What Metrics Should You Consider When Determining the Success of Your App
Friday, January 23, 2015 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is a critical component when considering how to create a plan on gaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.Consider your app users. There is a wealt...
How to Measure the Success of Your Mobile App
Friday, November 21, 2014 by Stuart Parkerson
When answering the question of how to measure the success of your mobile app, as an app publisher you might say “its about how much money my app makes me.” There is no doubt that how much money you are making is crucial information, but to get a truly accurate measurement of your app’s success, you need to consider broadening the scope of your analysis.What Are Your Goa...
The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts
Monday, October 20, 2014 by Stuart Parkerson
Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...
The October 2014 Issue of App Developer Magazine Has Arrived!
Wednesday, October 8, 2014 by Richard Harris
Ladies and Gents we present the October issue of ADM! While there is no way we can tell you everything inside in just a few words, what you need to know is that if you don't read it, you could be missing out on opportunities mentioned in any one of the featured articles included in this issue!
What's Inside
The Need for an App Rating Appscore Standar...
Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity
Tuesday, September 30, 2014 by Stuart Parkerson
In its August app index, Fisku is reporting that app users and the mobile industry as a whole were somewhat lethargic as indexes for app activity and app marketing costs were down.This can bee seen with the Cost Per Loyal User (CPLU) Index, measuring the cost of acquiring a loyal user for brands who actively market their apps, which came in at $1.86, representing a 6 pe...
Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content
Monday, September 29, 2014 by Richard Harris
A recent report by Pure Oxygen Labs shows that despite the continuing increase in app usage - specifically social apps - a large number of mobile consumers fail to open the most popular social apps as a result of broken links. These are links that send the consumer to a login wall on the mobile web instead of inside the destination app where consumers expect to be taken...
Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement
Sunday, September 21, 2014 by Sriram (a) Ram
What is CRO and why does a company needs to focus on it?Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app.Monitoring the conversion figure, analyzing it and optimizing it to achie...
Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them
Tuesday, September 2, 2014 by Richard Harris
Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...
New URX App Search API Helps Mobile Developers Use Deep Links to Predict What’s Next for Users
Monday, August 25, 2014 by Richard Harris
URX has announced a new beta App Search API which enables developers to find and link users directly to relevant actions inside other apps. With the API, developers can use deep links to help users with what’s next as they use their devices.For example, say you are reading this article on your ADM mobile app (shameless plug, we know!) If we had integrated the URX App Se...
Facebook to Let App Developers Target Ads By Device
Friday, July 25, 2014 by Richard Harris
Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...
EMM Report Says There Is A lot More Wearable Android Tech Being Used
Tuesday, July 1, 2014 by Stuart Parkerson
Wearables may help identify power mobile app users according to a new study from Nielsen. The findings from the analysis shows that owners of Android-powered wearables are highly engaged smartphone users who access a variety of apps and use significantly more data than average Android users.The analysis used Electronic Mobile Measurement (EMM), Nielsen’s on-de...
How to Get People To Use Your App, and Keep em!
Monday, June 30, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping app users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking...
The Ultimate Guide to App User Engagement
Monday, June 16, 2014 by Stuart Parkerson
The Facts: More than 50 percent of Americans own a smartphone; 800 apps are downloaded every second from the Apple App Store; US smartphones have an average of 41 apps installed - a 32% jump from last year. And nearly 22 percent are never used more than once.Sure, you need a great app with compelling, useful, entertaining & informative features & content. B...
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
Adobe Announces New Analytics Platform Capabilities at Adobe Summit EMEA
Wednesday, May 14, 2014 by Stuart Parkerson
Among a number of announcements by Adobe at the Adobe Summit EMEA are new capabilities for Adobe Analytics, the data and analytics platform for the Adobe Marketing Cloud.New offerings include:Live stream – Now available is the ability to provide full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Ado...
Over 50 Percent Of Mobile Users Who Buy Something, Buy Again!
Monday, March 24, 2014 by Richard Harris
Is the second in-app purchase more important than first? In terms of targeting app users, it is a critical action, according to Tom Farrell, Director of Marketing for Swrve.In a recent article, on the Swrve website titled “The Time Critical Nature Of Second Purchases,” Tom gives these numbers: only 1.5% of users make a purchase in a given month and of those only 50...
Twitch Gaming SDK Moves From PC | Console Gaming to Mobile
Monday, March 17, 2014 by Richard Harris
Twitch, a video platform and community for gamers, is now offering its new Twitch Mobile Software Development Kit (SDK) too enable the live broadcasting, capturing and archiving of mobile games. More than 45 million PC and console gamers currently use Twitch to broadcast, watch and chat about pc and console gaming. With more than 10 million mobile installs of the T...
Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement
Monday, March 17, 2014 by Richard Harris
Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users. Platform HighlightsRight Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newl...
What Mobile Experience Management Means for App User Engagement
Tuesday, March 4, 2014 by Richard Harris
As markets grow and mature, trends emerge and these trends receive names to describe that trend. Connecting a bunch of stuff to the Internet, you get the Internet of Things (first used by Kevin Ashton executive director of the Auto-ID Center).Artisan Mobile has developed the term “Mobile Experience Management” to describe its integrated suite of tools and...
Study by Rumble Shows App User Engagement Significantly Differs by Content
Wednesday, November 20, 2013 by Richard Harris
It makes sense that different apps engage users differently. A mapping app is not going to be used as often as Facebook or Words With Friends. Still, we welcome more insight into the actual differences between user engagement and the types of apps they use.
A new study by Rumble, a mobile-first platform for content publishers, attempts to better quantify this differen...
