Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
Windows Phone More Popular Than iPhone in 24 countries, What
Thursday, June 5, 2014 by Richard Harris
If you are interested in exposing your app to emerging markets in Latin America, Central & Eastern Europe, Africa & Asia and your app is not available on Windows Phone, you may be missing the boat. In 2013 Windows Phone was more popular than the iPhone in 24 countries across the world, including India and Nigeria, where a huge number of people are purchasing sma...
New Report Shows iOS Still Leads Android for App Monetization Android Leads with User Total Engagement
Thursday, May 22, 2014 by Stuart Parkerson
Swrve has released a new “App Monetization and Engagement” report which details relative rates of retention, engagement and monetization for app users on Android and iOS, using a like-for-like comparison for the month of April.The report reveals that on average iOS users spend 45% more on in-app purchases than those on Android. Users of iOS apps are also 32% m...
Conduit Mobile Rebrands App Generating Platform as Como
Monday, May 19, 2014 by Richard Harris
Conduit Mobile is rebranding its mobile app generation platform to the new name Como, which offers a non coding environment to create apps for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5).Along with a new name, logo, website, blog, etc, the company is also introducing the Como Console, an all-in-one platform for creating, editing,...
Google Imposes New Restrictions On App Ad Networks And Anything Else Sneaky
Monday, March 31, 2014 by Richard Harris
As ad networks go interstitial's and banners have always been the staple for displaying creative content. Then about two years ago other methods started to surface such as push alerts, dialogue alerts, floating ads, and other such methods which all strive to catch the consumers attention and hopefully end in an engagement. Last year push alerts were completely erad...
Android Market Too Big to Ignore so Nokia Debuts Nokia X Android Platform
Tuesday, February 25, 2014 by Stuart Parkerson
Microsoft might own Nokia, but Android rules for mobile apps (sorry Apple) and thus Nokia has debuted new smartphones running the Nokia X software platform based on the Android Open Source Project.Nokia’s recent announcement included a number of new details, which made it somewhat confusing unless you paid close attention, which we did. The Android OS is obvio...
