app monetization

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Developer news items we found relating to app monetization

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Facial detection for verified ad views launches from Jinglz

Facial detection for verified ad views launches from Jinglz


Saturday, April 21, 2018 by

Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...


Overcoming IoT security threats to achieve better ROI

Overcoming IoT security threats to achieve better ROI


Monday, January 08, 2018 by

With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...


This is how much dating apps make every minute

This is how much dating apps make every minute


Wednesday, December 06, 2017 by

There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...


Making in-app purchase whales is more expensive than you think

Making in-app purchase whales is more expensive than you think


Friday, December 01, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


Why your app is getting uninstalled and how to prevent it

Why your app is getting uninstalled and how to prevent it


Wednesday, November 22, 2017 by

App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...


Freemium app model remains best option for developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


The three keys to mobile advertising success

The three keys to mobile advertising success


Thursday, October 19, 2017 by

The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...


Are app store subscription models right for your app?

Are app store subscription models right for your app?


Friday, October 06, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...


App monetization and choosing the right partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


Analysis reveals app push notifications increase spending by 16 percent

Analysis reveals app push notifications increase spending by 16 percent


Tuesday, August 29, 2017 by

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...


How to earn more revenue from your Android apps

How to earn more revenue from your Android apps


Wednesday, May 03, 2017 by

When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...


ONE by AOL: Mobile: Self-serve capabilities for mobile SSP

ONE by AOL: Mobile: Self-serve capabilities for mobile SSP


Wednesday, January 25, 2017 by

AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...


Apple was the most gifted smartphone this Christmas

Apple was the most gifted smartphone this Christmas


Wednesday, December 28, 2016 by

Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...


3 secrets of success for news apps

3 secrets of success for news apps


Tuesday, November 15, 2016 by

The rise of news app Jinri Toutiao (Today’s Headlines) has been big news in the Chinese internet sector. Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets...


Ad Mediation: The questions you should be asking

Ad Mediation: The questions you should be asking


Tuesday, November 01, 2016 by

App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...


5 app monetization strategies to remember in 2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


Pixalate and Beachfront bring transparency to mobile world

Pixalate and Beachfront bring transparency to mobile world


Wednesday, October 12, 2016 by

Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month. The partnership leverages Pixalate’s fraud detection capabilit...


4 steps to mobile app engagement for developers

4 steps to mobile app engagement for developers


Friday, October 07, 2016 by

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...


How to attract more premium brands to in-app programmatic advertising

How to attract more premium brands to in-app programmatic advertising


Thursday, October 06, 2016 by

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...


Programmatic and Mobile: Whats to come in 2017

Programmatic and Mobile: Whats to come in 2017


Thursday, October 06, 2016 by

Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...


How revenue recycling can help you improve capital and fund growth

How revenue recycling can help you improve capital and fund growth


Tuesday, October 04, 2016 by

Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...


Three ways programmatic is changing mobile app monetization

Three ways programmatic is changing mobile app monetization


Monday, October 03, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...


What OtherLevels Says Can Boost Engagement and Retention of Your Software

What OtherLevels Says Can Boost Engagement and Retention of Your Software


Thursday, September 22, 2016 by

Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....


Beware: Zombie Apps Are on the Rise

Beware: Zombie Apps Are on the Rise


Monday, August 22, 2016 by

Zombie apps appear to be a quite recent and infectious discovery. Once installed, they drain your phone of life. But what are they, and where do they come from? Zombie apps are the applications that, at first glance, appear harmless. Developers usually create zombie apps as an app that is rarely used – like a flashlight app – but the app’s software constantly ...


App Annie Launches New App Monetization and Marketing Intelligence Offering

App Annie Launches New App Monetization and Marketing Intelligence Offering


Wednesday, August 03, 2016 by

App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...


Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course

Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course


Thursday, July 28, 2016 by

mCordis has announced a new portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by app development company stable|kernel. The Native Apps course starts August 1 and will be available free of charge. Registration is available here.The short course provides an overview of native mobi...


Google Play, Mobile Ads and Ad-Blocking: The Macro View

Google Play, Mobile Ads and Ad-Blocking: The Macro View


Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...


The Challenges Of Monetizing In App Mobile Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 06, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


Opera Mediaworks Releases Mobile First Insights Advertising Report

Opera Mediaworks Releases Mobile First Insights Advertising Report


Thursday, May 19, 2016 by

Opera Mediaworks has released a new Mobile First Insights quarterly report that offers trends, advertising best practices, and what's new in mobile advertising technology and creativityThe new report is organized into three sections: Data, Technology and Creativity. Opera Mediaworks reviewed data from hundreds of global ad campaigns and billions of impressions serv...


An Introduction into In-App Advertising as a Mobile App Monetization Tool

An Introduction into In-App Advertising as a Mobile App Monetization Tool


Thursday, May 12, 2016 by

Google’s AdMob has published an e-book that provides an introduction into the world of mobile in-app advertising. Titled “The No-nonsense Guide to In-App Ads”, the publication is part of Google’s No-nonsense series.This guide is designed to provide a comprehensive overview of in-app advertising as an introduction to app publishers and developers who are new to the oppor...


Playable Mobile Ads with Rewards Platform Launched By mNectar

Playable Mobile Ads with Rewards Platform Launched By mNectar


Tuesday, April 26, 2016 by

App monetization provider mNectar has launched a rewarded playable mobile ad platform that encourages users to sample mobile games and apps without a download in exchange for perks. The rewarded playable ads compensate users for mobile ad engagement, allowing users the opportunity to opt-in and ‘test drive’ another game or app, and in the process, earn perks that l...


DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games

DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games


Monday, March 14, 2016 by

deltaDNA just announced the release of SmartAds ‘On Demand’,  a dynamic independent ad mediation and management platform developed specifically to drive monetization in games with low player numbers.Smaller games typically struggle from a lack of available performance data, which alongside the major time drain of managing multiple ad networks, makes the effective o...


Two Case Studies On How Programmatic Ad Mediation Maximize Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues


Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...


Opera Launches New Android App Subscription Service Through Carrier Billing

Opera Launches New Android App Subscription Service Through Carrier Billing


Wednesday, February 10, 2016 by

Opera has launched the Opera Apps Club subscription service for premium Android apps providing an alternative distribution and app monetization model for apps based on an unlimited “all you can download” subscription offer, payable through carrier billing systems.The Opera Apps Club is an outgrowth of Opera’s acquisition of Bemobi in August 2015. The service was origina...


A Recap on the Highlights for App Monetization for 2015

A Recap on the Highlights for App Monetization for 2015


Thursday, January 21, 2016 by

2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and J...


Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series

Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series


Monday, January 11, 2016 by

The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...


Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution

Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution


Friday, January 08, 2016 by

Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...


Microsoft's Azure Mobile Engagement SaaS Platform Receives New Functionality

Microsoft's Azure Mobile Engagement SaaS Platform Receives New Functionality


Wednesday, December 30, 2015 by

Microsoft has released the latest version of its Azure Mobile Engagement service which offers a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, and contextually-aware smart push notifications and in-app messaging across connected devices. Azure Mobile Engagement has SDKs available for Apple iO...


Corona Labs Acquired by Perk, Releases New OS X and tvOS Updates

Corona Labs Acquired by Perk, Releases New OS X and tvOS Updates


Tuesday, December 29, 2015 by

Corona Labs has announced that it has been acquired by Perk, which provides an app monetization platform that offers virtual and real rewards to mobile and web consumers. Corona had previously been acquired by Fuse Labs in fall of 2014. Corona’s 2d app development platform provides the ability to publish games to a number of major platforms including iOS, Android, ...


TapJoy Releases Customized Currency for App Publisher Monetization

TapJoy Releases Customized Currency for App Publisher Monetization


Monday, December 28, 2015 by

TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...


Windows Dev Center Rolls Out New Age Rating Process and Other Updates

Windows Dev Center Rolls Out New Age Rating Process and Other Updates


Wednesday, December 02, 2015 by

The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...


Programmatic Ad Mediation Is The Next Step for App Publishers

Programmatic Ad Mediation Is The Next Step for App Publishers


Monday, November 23, 2015 by

The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...


Webinar To Help Indie Developers Learn How to Increase App Revenues

Webinar To Help Indie Developers Learn How to Increase App Revenues


Thursday, November 19, 2015 by

Apsalar and InMobi will host a webinar titled “Six Ways Top Apps Drive More ROI” to be held on December 10 from 11 am – Noon PST. The webinar will focus on techniques and advice on how to increase ROI for an app based on its category.The webinar will focus on tactics and stratagies practiced by some of the top apps within their specific category. Topics will include:- H...


Google Creates Tech Entrepreneur Nanodegree to Help Indies Learn to Scale

Google Creates Tech Entrepreneur Nanodegree to Help Indies Learn to Scale


Monday, November 09, 2015 by

Google has partnered with Udacity to create a new Tech Entrepreneur Nanodegree which is designed to help indie app publishers learn what it takes to design, validate, prototype, monetize, and market app ideas from the ground up and grow them into a scalable business.The program takes 4-7 months to complete and offers access to industry app veterans to provide students w...


Three Ways Video Ads Can Boost Your App Monetization Strategy

Three Ways Video Ads Can Boost Your App Monetization Strategy


Friday, November 06, 2015 by

There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...


Gap Between iOS and Android Continues to Grow

Gap Between iOS and Android Continues to Grow


Wednesday, October 28, 2015 by

According to App Annie’s Q3 2015 Market Index the gap in performance between the iOS App Store and Google Play continues to grow. Its not a one sided affair however, as Google Play’s overall market share continues to dwarf iOS, but from the app revenue side, Apple is a clear winner over Google.In Q3 2015 the report shows that worldwide downloads on Google Play were abou...


Windows 10 Now Represents 50 Percent of all Windows Store Downloads

Windows 10 Now Represents 50 Percent of all Windows Store Downloads


Wednesday, October 14, 2015 by

According to the September Windows Store trends report, Windows 10 represents over 50% of all downloads, achieving this number in just over 60 days since its release. This analysis and more is available as part of a report published monthly by Microsoft to show Windows developers various s app monetization opportunities across categories, markets, and more.The release o...


The App Features That Draw the Most Advertising Dollars Are...

The App Features That Draw the Most Advertising Dollars Are...


Wednesday, October 07, 2015 by

The good news for app developers is that, as the dollars continue to flow toward mobile and away from traditional mediums, there is plenty of ad spend to spread around. There are many app developers reaping the rewards of the mobile advertising boom, though not all who enter the market are able to monetize their creation in any significant way (or at all.) What sep...


Smaato Updates RTB Ad Platform With New App Monetization Tools

Smaato Updates RTB Ad Platform With New App Monetization Tools


Thursday, September 17, 2015 by

Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...


New App Monetization Capabilities With Microsoft Universal Ad Client SDK

New App Monetization Capabilities With Microsoft Universal Ad Client SDK


Thursday, August 20, 2015 by

Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and  ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...


Bango Extends Carrier Billing App Monetization Platform to New Markerts

Bango Extends Carrier Billing App Monetization Platform to New Markerts


Friday, June 26, 2015 by

Bango has extended its carrier billing routes for app store partners in several additional markets providing added reach for the Bango Payment Platform to service mobile app monetization needs of the growing global app store economy.The Bango Platform enables one-click mobile payment, acting as a single point of integration for app stores and mobile network operators, p...


Amazon Releases New Cross Platform Plugins for Unity, Adobe Air, and More

Amazon Releases New Cross Platform Plugins for Unity, Adobe Air, and More


Wednesday, June 24, 2015 by

Amazon has developed a number of plugins for cross platform tools to allow mobile developers utilizing the Amazon platform to access Amazon Services without the need to write boilerplate code to bridge cross platform code with native language Amazon APIs. Amazon has recently released several new plugins for Apache Cordova, Unity, Adobe Air, and Xamarin to allow dev...


Fisku Launches New Analytics to Track Apple Watch Apps

Fisku Launches New Analytics to Track Apple Watch Apps


Tuesday, May 12, 2015 by

Fisku is launching a new Apple Watch tracking capability that provides app publishers the ability to recognize and track user behavior on the Apple Watch - including launches, registrations, purchases, and other watch events.The Fisku analytics platform will help app publishers who have Apple Watch functionality understand the impact of a user’s interaction with their a...


Native Ad Units on Mobile Do's and Don'ts

Native Ad Units on Mobile Do's and Don'ts


Thursday, April 02, 2015 by

Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...


Why Building a Global App Is Hard Work That Can Pay Off

Why Building a Global App Is Hard Work That Can Pay Off


Tuesday, March 31, 2015 by

These are amazing times to be a startup. It used to be that internationalization entailed securing offices, personnel and equipment, something that cost months or even years, as well as millions of dollars in investment. Any mistakes made were very costly and could threaten the future of the company. Today, if you are a mobile app developer, with the seeming push o...


The next Installment in the How to Monetize Your App Series Is Here

The next Installment in the How to Monetize Your App Series Is Here


Saturday, March 07, 2015 by

Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...


Amazon Will Showcase How Game Developers Can Reach New Customers with Twitch at GDC

Amazon Will Showcase How Game Developers Can Reach New Customers with Twitch at GDC


Monday, February 23, 2015 by

At GDC Amazon Will Showcase How Game Developers Can Reach New Customers with TwitchAmazon is diving deep into the GDC experience as it showcases its Twitch platform, Amazon Mobile Ads API, AWS, and the Amazon App Store. This year’s GDC will provide Amazon with a big opportunity to promote the Twitch live video-game-streaming service as an opportunity for game developers...


New Android In App Purchasing SDK from Fortumo Offers Offline Payments

New Android In App Purchasing SDK from Fortumo Offers Offline Payments


Wednesday, February 11, 2015 by

Fortumo has released a new version of its Android in-app purchasing SDK for app stores which can process mobile payments even when app users are not connected to the internet.Fortumo’s in-app purchasing SDK is used by a number of alternative Android app stores include device manufacturers (NOOK, ZTE, Oppo, Gionee), mobile operators (Telenor, Turkcell, Kyivstar...


A New 11 Part Series on How to Monetize Your App

A New 11 Part Series on How to Monetize Your App


Sunday, February 08, 2015 by

One thing that we can all agree on is that there is no universal agreement on the best way to make money with an app.  You can go the upfront paid route, the freemium model with in-app purchases, the freemium model use advertising, or some hybrid approach. You can launch on iOS or Android or Amazon or Windows or some combination of those platforms. You can tak...


Twitter Developer Team Flocking to a City Near You, Announces Hatch App Startup Contest

Twitter Developer Team Flocking to a City Near You, Announces Hatch App Startup Contest


Wednesday, January 21, 2015 by

The development team at Twitter is hitting the road on a worldwide tour they are calling “Flock” to promote its Fabric platform which was fist announced at its inaugural mobile developer conference held last October.Fabric consists of a packaging of Twitter’s SDKs in three different modular “Kits” for what Twitter calls “a modular, cross-platform mobile development suit...


Windows App Store Announces Latest App Download and Monetization Trends

Windows App Store Announces Latest App Download and Monetization Trends


Saturday, December 27, 2014 by

The Windows Development Team has released its latest report in a recurring series that provides details about recent Windows App Store trends across categories, markets, and more. Data from the Windows Store is included with Windows Phone Store, to provide information about apps regardless of the devices targeted.This latest update includes several new analyses includin...


Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform

Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform


Friday, December 19, 2014 by

Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization ...


Finding a Mobile App Monetization Strategy That Fits Your Business Model

Finding a Mobile App Monetization Strategy That Fits Your Business Model


Thursday, December 18, 2014 by

Have you ever bought a pair of those socks that say “fits foot sizes 6 – 12”? Really - one sock fits all those sizes? My nephew’s foot size is a 12, mine is an 8, no way is one sock size going to work for both of us.So if it doesn’t work for something as simple as your feet, why do so many app publishers think that “one size fits all” works for monetizing their mobile a...


Growth in Ad Tech Firms As Partnerships Spur With Mobile

Growth in Ad Tech Firms As Partnerships Spur With Mobile


Wednesday, December 10, 2014 by

An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...


Deeplink Invites App Developers to Participate in Private Beta of Deeplink Marketplace

Deeplink Invites App Developers to Participate in Private Beta of Deeplink Marketplace


Monday, October 27, 2014 by

Deeplink has announced the private beta of its The Deeplink Marketplace, a functional deep link marketplace (with API, SDK and other tools) to find deep links based on specific functions, enabling apps to serve content and deep links for other apps on a users’ phone. Mobile developers can use the Deeplink Marketplace for app marketing, app monetization as well as t...


Twitter Repackages its Mobile App SDK Offerings into New Fabric Platform

Twitter Repackages its Mobile App SDK Offerings into New Fabric Platform


Friday, October 24, 2014 by

At its developer conference this week, Twitter announced that it is packaging its SDKs in three different modular “Kits” calling the complete offering “Fabric.” This new packaging offers what Twitter calls “a modular, cross-platform mobile development suite that helps you solve any one – or all – of these challenges and build the best apps with the least ...


A Mobile Publisher’s Guide App Monetization with AD Mediation

A Mobile Publisher’s Guide App Monetization with AD Mediation


Thursday, October 23, 2014 by

The mobile media space has exploded in recent years, as our mobile devices have become an indelible aspect of our daily lives. We use our devices to communicate, shop and access content, among other uses, all of which have opened up endless opportunities for advertisers and publishers. However, as with any emerging channel, standards and best practices for mobile m...


Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue

Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue


Friday, October 10, 2014 by

I recently heard a developer describe the iOS and Android app stores as an “app wasteland.” He was talking about the hundreds of thousands of apps that are languishing undownloaded, unloved and unknown.If you’re an indie app publisher, you’re familiar with the scenario. There is no magic bullet, no marketing pot of gold at the end of the rainbow. However, there are succ...


Airpush's Revolutionary Abstract Banners Offer a Completely New level of Mobile Banner Engagement

Airpush's Revolutionary Abstract Banners Offer a Completely New level of Mobile Banner Engagement


Friday, October 10, 2014 by

Airpush is introducing Abstract Banners, a new banner ad format which offers a heightened level of ad engagement. These ads consist of transparent overlays over content that can generate an extremely unique user experience resulting in a significant increase in conversions when compared to standard banners.The SDK launch for these new banners has just been announced by ...


Moving Past Facebook for Better Mobile Game Ad Targeting

Moving Past Facebook for Better Mobile Game Ad Targeting


Wednesday, October 08, 2014 by

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...


Fortumo Now Offering App Monetization Opportunities With New Mobile Operator Billing Option to 35 Million Turkcell Customers

Fortumo Now Offering App Monetization Opportunities With New Mobile Operator Billing Option to 35 Million Turkcell Customers


Wednesday, October 08, 2014 by

Fortumo has partnered with the leading Turkish mobile operator, Turkcell, to start providing an in-app purchasing solution for its AppMarket app store. Android developers can now earn additional revenue with Fortumo’s 1-click direct payment solution from 35 million Turkcell customers.Alternative app stores such as the Turkcell AppMarket are becoming viable options for m...


Apple Pay Could Be the Biggest Game Changer Since the Introduction of the iPhone

Apple Pay Could Be the Biggest Game Changer Since the Introduction of the iPhone


Monday, October 06, 2014 by

Why do you suppose that Apple decided to call its new payment option Apple Pay? The iPhone 6 stayed with the “i” concept but Apple’s foray into wearables, the Apple Watch, is not the iWatch.So what’s up? Some pundits say that Apple is seeing iFatigue, after running through a couple of decades of products like iMacs, iTunes, iPods, iPhones, iPads, etc. So that could be i...


Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity

Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity


Tuesday, September 30, 2014 by

In its August app index, Fisku is reporting that app users and the mobile industry as a whole were somewhat lethargic as indexes for app activity and app marketing costs were down.This can bee seen with the Cost Per Loyal User (CPLU) Index, measuring the cost of acquiring a loyal user for brands who actively market their apps, which came in at $1.86, representing a 6 pe...


Google Announces New Mobile Ad Formats and Tools

Google Announces New Mobile Ad Formats and Tools


Tuesday, September 30, 2014 by

Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...


Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content

Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content


Monday, September 29, 2014 by

A recent report by Pure Oxygen Labs shows that despite the continuing increase in app usage - specifically social apps - a large number of mobile consumers fail to open the most popular social apps as a result of broken links. These are links that send the consumer to a login wall on the mobile web instead of inside the destination app where consumers expect to be taken...