American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
Gamification can transform your software security program
Tuesday, December 18, 2018 by Pieter Danhieux
No matter the organization, or indeed their individual circumstances, there is one problem I have identified time and time again over the course of my career: AppSec managers, CISOs, CIOs and cybersecurity experts all over the world are rarely able to positively engage their dev teams on security best practice and training. It’s a source of conflict between teams,...
5 app development tips to help you avoid disaster
Wednesday, November 28, 2018 by Joe Hanson
Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments.
When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
More rewarded mobile ads = higher user engagement
Thursday, April 19, 2018 by Richard Harris
Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
Providing inapp customer support help from Helpshift
Thursday, September 7, 2017 by Richard Harris
In today's hyper-competitive market, a developer must be sure to remove all potential friction points, which can irritate customers, or risk app extinction. Even the best of apps have seen this negative trend over a long period of time due directly to subjects like, customer support, scalability, and poor retention efforts.We had a chat with Abinash Tripathy, co-founder...
Make better apps to get enterprise users engaged
Wednesday, August 30, 2017 by Natalie Lambert
Think about all the big (and little) moments that can make or break your business. Like when managers are prioritizing their spending for the coming year. Or when sales reps are pitching to your biggest client. These moments of engagement are the vital times when employees need instant access to insights that will help them make smarter decisions and perform at the top ...
Lucktastic launches the Total Eclipse Showdown on their app
Friday, August 18, 2017 by Christian Hargrave
Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards, and discovery has today announced an exciting new in-app event in honor of the upcoming solar eclipse. The "Total Eclipse Showdown" event starts Friday, August 18th and will run until the end of the eclipse. The ‘Showdown” culminates with a dramatic Facebook...
Mavin says that social media is an untapped user engagement tool
Friday, May 26, 2017 by Richard Harris
In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...
The best words to use in push alerts that boost engagement
Thursday, May 4, 2017 by Richard Harris
With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
ironSource now includes AdMob in their mediation network
Tuesday, March 7, 2017 by Christian Hargrave
ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
Increase user engagement with emojis inside push alerts
Tuesday, February 28, 2017 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...
4 proven ways to reduce churn with a mobile app
Thursday, February 23, 2017 by Justin Dunham
Have you read all of the 23,000 articles out there about reducing churn?There are some really great ideas about how to improve your onboarding, how to communicate better, how to segment better. Even how to save customers right before they click the “cancel” button.The underlying problem that these tactics address is the same. Users churn because they don&rsq...
Women are the most serious about mobile dating apps
Wednesday, February 8, 2017 by Christian Hargrave
Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...
Xceligent integrates with ClientLook CRM
Friday, December 23, 2016 by Richard Harris
Xceligent announced that its open product platform has been integrated into ClientLook, a client relationship manager (CRM) solution designed for commercial real estate professionals.This launch is part of Xceligent's continued roll out of its uniquely-designed open source platform, which enables clients and partners to license its comprehensive set of leasing intellige...
Mobiquity and Insert come together to help with inapp engagement
Wednesday, December 21, 2016 by Christian Hargrave
Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...
How to prevent users from dumping your branded app
Tuesday, December 20, 2016 by Samir Addamine
We all know that the odds are stacked against branded apps. It has been established, for instance, that 90% of branded apps have fewer than 10,000 downloads. If you launch a new app today, you are one among 4 million or so.
With a 0.1% chance, the Chargers are more likely to win the Super Bowl.
Those odds are getting worse. The avera...
Here's what happened at VisionMobile's Future Developer Summit
Wednesday, October 19, 2016 by Christian Hargrave
VisionMobile hosted a first of its kind, Future Developer Summit, on October 4, 2016 in Santa Clara. The event was organized in association with Catchy Agency and was hosted by Intel at their Executive Briefing Center. The Future Developer Summit is an exclusive, invite-only Director-level event where developer relations leaders gather to network, exchange program...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
Latin American App Users Up for Grabs by Android Developers and Hardware Makers
Friday, August 5, 2016 by Richard Harris
Editors note: Contributed by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivi...
Which Operating System Keeps Users More Engaged
Monday, July 4, 2016 by Momchil Kyurkchiev
Google and Apple are locked in an incredibly tight race for mobile dominance. A lot is up in the air with upcoming Android N and iOS 10, but one thing is clear: right now, Android is winning, not only in market share, but also in app engagement. However, all that could change with announcements from Google I/O and WWDC.Keeping users engaged is more important than ever a...
Digimarc Explains How Companies Are Moving Beyond QR Codes For Mobile Engagement
Saturday, July 2, 2016 by Richard Harris
We recently visited with Ash Fortune, Digimarc’s Product Manager Mobile Products, to discuss how Digimarc is transforming the way brands connect with consumers. There is a revolution going on in the palms of our hands, with mobile devices quickly becoming the “remote controls of our lives.” Mobile technology enables consumers to access information they...
Transforming Your Employees Into Active Participants Through App Engagement
Saturday, June 11, 2016 by Sal Camarda
There is no doubt that our smartphones are highly valuable to us and have become an extension of our lives. Smartphones have changed how we live, work, create, and maintain relationships. Mobile platforms can improve awareness and engagement around corporate values and significantly enhance the corporate, organizational and community event and initiative experience.
&n...
Biggest News From Facebook F8 Developer Conference is Custom Messenger Bots
Wednesday, April 13, 2016 by Stuart Parkerson
During its F8 developer conference in San Francisco, Facebook announced a number of new products and services for developers. Among the biggest news is the introduction of bots for the Messenger Platform which provides developers with the ability to reach users where they are with a new send and receive API. Developers can build a custom bot in Messenger, providing...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Reducing the Creative Lag Bottleneck Problem for App Updates
Thursday, March 10, 2016 by Stuart Parkerson
We visited with Shahar Kaminitz, CEO and founder of Insert, to discuss the problem of “creative lag” – the time it takes app developers to get an idea to get from whiteboard to a consumer’s device and the subsequent delays associated with development, test cycles and app store approval processes. Kaminitz has recently brought out of stealth mode the Insert mobile engage...
How Realm's New React Native Database Helps Developers
Wednesday, March 2, 2016 by Richard Harris
We recently visited with the Tim Anglade, Realm's VP Product + Marketing & Partnerships to talk about the recent announcement at Facebook’s React.js Conference of its new mobile database built specifically for React Native. The new solution is a replacement for SQLite and Core Data which offers a fast database with live objects, change events and support for un...
Digital Performance Winners and Losers from the Super Bowl
Wednesday, February 10, 2016 by Stuart Parkerson
Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
Now we are starting to ...
Five Mobile App User Retention Tips to Kick Off 2016
Thursday, January 28, 2016 by Barry Coleman
As app engagement significantly decreases 24 hours after initial install, today’s developers should always look for ways to reverse app removal, alleviate user dissatisfaction and combat lack of usage.This lack of longevity in app usage will be especially apparent now, after consumers’ holiday downtime has come to an end. Barry Coleman, CEO of UserCare, stresses the imp...
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016
Wednesday, January 13, 2016 by Richard Harris
As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...
