Vision Pro app count up to 196 apps
Monday, January 29, 2024 by Richard Harris
New data from Appfigures suggests that Apple's Vision Pro mixed reality headset is facing a lukewarm response from app developers. As of the latest update, the Vision Pro's app store boasts just over 150 apps specifically designed for the device, a small fraction compared to the vast app store catalog of 1.8 million apps.
It's important to clarify that th...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
App Store Optimization for 2021
Wednesday, September 23, 2020 by Dave Bell
So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021.
New ...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
AI social network Hibe launches using Oracle Cloud
Friday, August 17, 2018 by Richard Harris
Oracle announced Virtual Artifacts has launched its mobile application network, Hibe, with Oracle Cloud. The company has developed Hibe as a new social network for mobile applications that lets consumers communicate with each other from their social platform of choice. To prepare for rapid growth, Virtual Artifacts invested in Oracle Cloud, including Oracle Autonomous D...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Stopping the crashes inside your app
Wednesday, December 7, 2016 by Hannah Levenson
If you are a mobile app developer (and we'll take a wild guess and say you probably are, or are at least linked to the industry in some way), then your apps have most likely been downloaded, used a bit – crashed – and then users deleted it.We can confidently say this is the norm for many apps because:Various market studies (like this one from Crittercism) ha...
Ashton Kutcher and Guy Oseary just helped Apptopia raise $2.7 Million
Monday, November 28, 2016 by Richard Harris
Apptopia has announced its second round of seed funding led by Ashton Kutcher’s and Guy Oseary’s Sound Ventures. The round of $2.7 million brings Apptopia’s total funding to $5 million and included the minds of Mark Cuban, 500 Startups, RTA Ventures, Full Tilt Capital, Telegraph Hill Capital, Expansion VC and more. Several parties, including Mark Cuban, have participate...
Partnership Between Developers, Publishers and Platforms Is Key Says New Report
Monday, September 12, 2016 by Richard Harris
The Application Developers Alliance has released the result of a global survey of mobile app developers and publishers: Competition in the Mobile App Ecosystem. The report shows a healthy mobile app market and an industry that is concerned about being misrepresented and sees unnecessary intervention from external authorities.In the context of the European Commission’s o...
Google Play, Mobile Ads and AdBlocking: The Macro View
Tuesday, July 19, 2016 by Janis Zech
Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...
Updates Made to Google Play Developer Policy Center
Wednesday, March 9, 2016 by Richard Harris
When you have one of the two largest app marketplaces in the world, it’s a tall order when making sure there is an ongoing positive experience for both users and app developers. The is the responsibility the Google Play team and its Developer Program Policies face in maintaining an app ecosystem through educating the Android developer community and defining appropriate ...
There Are More Indie App Publisher Millionaire's Than You Think
Friday, November 6, 2015 by Richard Harris
According to a recent research study conducted by Pollen VC and Priori Data, 1,887 app developers have generated more than $1 million in revenues in the last 12 months. And 20,000 app developers and companies will have made over $100,000 in revenues, no small chunk of change. The two companies point to the results as an indication that there are still opportunities for ...
Saleforce Releases Active Audiences Advertising and Marketing Platform
Wednesday, March 25, 2015 by Richard Harris
Saleforce has announced the availability of Active Audiences as part of the Salesforce Marketing Cloud to provide an opportunity for companies to manage, segment, and synchronize CRM in real-time with advertising across Facebook, Twitter, and the mobile app ecosystem with Facebook Audience Network.The new tool provides the ability to connect advertising to each customer...
Apps World Introduces a New Event in Berlin for 2015
Tuesday, January 13, 2015 by Richard Harris
Apps World is continuing to expand its mobile event brand as it heads to Berlin for 2015 Apps World Germany, bringing together over 150 exhibitors and an expected 6,000 attendees from across the app ecosystem in Europe and beyond. The event offer exhibits and content for developers, mobile marketers, mobile operators, device manufacturers, platform o...
Breaking Out of The App User Acquisition Funding Trap With Pollen VC
Friday, December 19, 2014 by Martin Macmillan
I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...
Apps World Europe Offering Early Bird Pricing
Thursday, August 28, 2014 by Stuart Parkerson
The next rendition of Apps World will be held in London on November 12-13 and developers interested in attending can purchase their passes now and receive a discounted price. The early bird pricing is good through September 12.Now in its 5th year, the Apps World Developer Conference & Exhibition has grown to over 350 exhibitors and 12,000 plus attendees across the a...
Google and Android Are Not the Same... and That’s a Good Thing
Monday, July 28, 2014 by Terry Hughes
Android and Google may seem synonymous with each other, but they are actually quite different. The Android Open Source Project (AOSP) is an open-source software stack for any device, from smartphones to tablets to wearables, created by Google. Google Mobile Services (GMS), on the other hand, are different. GMS are a range of Google-branded services that Google want...
The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers
Thursday, July 3, 2014 by Filipa Oliveira
Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...
Five Solutions for Common App Development Challenges
Friday, June 6, 2014 by Stefano Sassu
Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...
Tizen: The OS of Things has Arrived in a Ripe Market
Thursday, June 5, 2014 by Brian Warner
There’s been a lot of talk recently about Tizen, a new open source mobile operating system developed primarily by Samsung and Intel, and hosted as a Collaborative Project at The Linux Foundation. So what is it, and why is it important? Fundamentally, Tizen is about convergence, and developing a single platform that can be used for all manner of devices. But to rea...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth
Tuesday, April 15, 2014 by Richard Harris
A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...
Android Personalization Apps Could Be Key To App Discovery
Monday, March 10, 2014 by Richard Harris
Simon Khalaf, President and CEO of Flurry, has written a recent column on the ongoing change in the discoverability of information as people move away from the web and towards mobile apps for their information.In the old days people would search a term and find websites that would provide that information. Search engines crawled websites and most of...
App pocalypse: Millions of Pointless Apps
Wednesday, February 26, 2014 by Richard Harris
Jeff Atwood (Co-founder of stackexchange.com and discourse.org) has written a great piece (and a bit of a rant) on the state of the app ecosystem as he sees it. I share it with you here because there are some profound truths in his points - especially in the chatter regarding how cluttered the app stores are becoming with apps that don't do anything more than a we...
Mobile App Privacy Policy: Do You Have One
Saturday, February 22, 2014 by Andrew Bud
What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuelled app economy. However the data collected ...
Will Closed Smart Device Systems Squeeze Out App Developers
Wednesday, February 19, 2014 by Ron Beaman
BMW has recently announced that is creating a program to offer marketing apps to drivers through its future navigation systems. The program is being developed as a potential new feature of the BMW’s ConnectedDrive system.From the recent release: “In our vision for a virtual marketplace of the future, the vehicle will provide customers with context-adaptive, preference-b...
Offercast Mobile Launches Next Generation Mobile Ad Network
Friday, February 7, 2014 by Richard Harris
First 100 to
Sign Up Eligible for “Grand Slam” Promotion to Keep 100 percent of Earned RevenuesOffercast™ Mobile, a next-generation mobile ad network, today has launched its beta testing program for Android™ app developers. Offercast™ Mobile provides multiple solutions for monetization on the
Android mobile operating system and
...
Mag+ 5.0 Helps Content Owners Create Mobile Apps That Deeply Engage Users
Monday, February 3, 2014 by Richard Harris
Fresh user interface, new storefront, real-time communication, deeper analytics fuel successMag+ today released version 5.0 of its platform for creating mobile applications for touchscreen devices. All the robust changes in Mag+ 5.0 focus on helping clients to better engage their users, bolster conversions and increase sales. Offering a richer in-app storefront an...
Steve Wozniak Announced as Opening Keynote Speaker at Apps World in San Francisco
Saturday, February 1, 2014 by Richard Harris
Apple co-founder Steve Wozniak has been announced as the headline speaker at next week’s Apps World North America event in San Francisco. Apps World is returning to San Francisco with the two day event expecting to attract for than 8,000 attendees and is designed to deliver the latest insight into the multi-platform apps ecosystem.Keynote speaker Ste...
