Fake app reviews impact developers more than you think
Thursday, June 29, 2023 by Freeman Lightner
Developers are well aware that a significant portion of online reviews for products and services, including those on popular platforms like Amazon, eBay, and TripAdvisor, are in fact fake. The issue of fake app reviews has become an increasingly pressing concern. These deceptive reviews have wide effects on both developers and consumers alike, significantly impacting th...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
App Store Optimization for 2021
Wednesday, September 23, 2020 by Dave Bell
So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021.
New ...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
MeshKit launches so you can send data to apps even without Internet
Tuesday, February 28, 2017 by Christian Hargrave
Open Garden, Inc. announced the release of MeshKit, a new platform for app developers. MeshKit is built on Open Garden’s technology in enabling peer-to-peer offline connectivity.The number of smartphones around the world is expected to reach over 6 billion by 2020. Yet many people are not able to use popular apps and services, particularly across Asia, Africa and Latin ...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Christian Hargrave
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
Mobile Advertising Has Never Been About the Consumer Until Now
Tuesday, July 5, 2016 by Wally Nguyen
The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...
Microsoft Cloud App Security is Now Generally Available
Wednesday, April 13, 2016 by Richard Harris
The Microsoft Cloud App Security platform is now generally available offering a cloud-delivered service built for cloud apps.The platform offers two main components: (1) Discovery of cloud usage in a company using log-based traffic analysis and (2) Granular control for sanctioned apps leveraging API-based integration. With platform’s tools to help uncover Shadow IT, ass...
ASO and Fear of the Unknown
Thursday, April 7, 2016 by David Lovell
App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...
Six Steps to Increased App User Engagement
Thursday, February 25, 2016 by Anton Tyrberg
Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
Predictions for the World of Gaming in 2016
Wednesday, January 20, 2016 by Nikola Cavic
To understand the top opportunities for mobile gaming for 2016, we turned to Nikola Čavić, Head of Business Development at Nordeus, an award-winning European games and technology company and publisher of Top Eleven, one of the most popular social sports video game in the world. Here are his predictions for 2016.Google’s return to China will see potential opportunity for...
Windows Dev Center Rolls Out New Age Rating Process and Other Updates
Wednesday, December 2, 2015 by Richard Harris
The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...
App Store Optimization Developer Cheat Sheet
Monday, June 22, 2015 by Stuart Parkerson
App Store Optimization (ASO) shouldn’t be rocket science. It’s about app discovery and one of the most important steps in the process is to get your app store listing right. You want to do everything possible to help potential users find your app and when they do, you need to make sure that what they see moves them in a way that gives you the best chance for them t...
Adobe Updates Mobile Development Framework
Friday, March 13, 2015 by Richard Harris
Adobe has announced enhancements to its Adobe Mobile Services that now includes an integrated mobile app framework. Mobile Services is offered through the Adobe Marketing Cloud as a product to encompass the mobile app lifecycle from app development and user acquisition to app analytics and user engagement. The mobile app framework in Adobe Mobile Services brings to...
The PC Is Not Dead and Here Is Proof
Wednesday, January 14, 2015 by Stuart Parkerson
Oh, the poor PC. Relegated in the app development world as an afterthought. Even as manufacturers create hybrid PC devices including ultra-thin laptops, 2-1 devices, and light-weight models, PC’s have lagged in the public eye as smartphones, tablets, wearables, and other devices took the center stage at CES. Not so fast my friend. It may take a little connecting of the ...
Important Announcement: AndroidPIT App Center To Close
Friday, November 21, 2014 by Richard Harris
AndroidPIT made an important site announcement on Thursday that its highly popularized AndroidPIT App Center will be closing due to the new European trade laws. AndroidPIT first launched the App Center in 2009 and since the launch has delivered well over 50 million app downloads. The choices today are far less for developers who are looking to distri...
Android Mobile Install Rates Triple in Emerging Markets for Q3
Friday, October 17, 2014 by Stuart Parkerson
AppFlood has published it Global Mobile Android Advertising Insights report for Q3 2014, revealing general global mobile advertising benchmarks including ad spend, install rates, and CPIs. The report is part of a series of quarterly mobile indexes, updates, and insights into the global mobile industry.The report shows emerging regions are a fertile ground for mobile app...
Leadbolt's New SDK Version 5.0 is Optimized for iOS 8
Friday, September 26, 2014 by Stuart Parkerson
The release of iOS 8 with its new features and enhancements brings several new opportunities and some new code level changes for iOS App developers. Leadbolt’s new SDK version 5.0 has been optimized to take advantage of these changes in iOS 8 to help developers maximize their opportunities through the Leadbolt app discovery and monetization platformWhen designing apps a...
The Need for an App Rating Appscore Standard
Friday, September 26, 2014 by Trevor Cornwell
Top 10 lists dominate the way people find mobile apps, but ask yourself if the major app stores’ Top 10 lists actually deliver the apps that you would most like to find. For the smaller categories, you won’t have heard of the app - and you very likely don’t want it. Other people hear about apps from friends or because they read about an app by a developer who coul...
Fortumo to Give Developers $5,000 to Integrate Mobile Payments SDK
Friday, September 19, 2014 by Richard Harris
Fortumo has announced a new developer program for Windows Phone and Windows 8 developers to help them acquire additional users for their apps. Developers who add the Fortumo in-app purchasing SDK to their Windows Phone or Windows 8 app will receive $5,000 in free advertising credits from Fortumo to drive downloads for their apps in emerging markets. “The bigg...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube
Monday, August 25, 2014 by Stuart Parkerson
The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
Using Location Analytics To Help Target Mobile Ads = More Money
Thursday, August 21, 2014 by Stuart Parkerson
Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how to leverage the opportunity are two separate things.If you’re dealing with one user, then sure it would be easy. But 50k, ...
Study Shows Big Retail Firm’s ASO Swing and Miss: iOS App Keywords Misspelled, Irrelevant, and Unused
Thursday, July 10, 2014 by Stuart Parkerson
Yodel Mobile, a UK integrated mobile marketing agency, has released the results of its app store optimization (ASO) analysis in the retail sector. The research reveals opportunities for brands within the retail sector to do better with their ASO. The research highlights missed chances when it comes to brands getting their apps noticed and downloaded....
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)
Tuesday, July 8, 2014 by Natasha Yarotskaya
In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers
Thursday, July 3, 2014 by Filipa Oliveira
Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...
In Monetization of the App Economy, the Currency is “Discovery”
Sunday, June 1, 2014 by Terry Hughes
According to recent reports, the battle between Apple and Google to secure the latest and greatest apps is heating up as they offer developers prime placement and promotion in return for temporary exclusivity.Exclusivity isn’t new in digital media; publishers have proven that they can sometimes receive greater uptake due to the extra promotional activities that come wit...
iOS and Google App Store Optimization: Misconceptions About ASO
Friday, May 23, 2014 by Stuart Parkerson
According to recent Nielsen and Forrester research, 63% of mobile app users discover app via search. The volume of apps in both iOS and Google Play is so vast and the actual search functions of those app stores is so unrefined that for a consumer to find an app using search can often be a bit like looking for a needle in a haystack.However, with a robust app store optim...
Conduit Mobile Rebrands App Generating Platform as Como
Monday, May 19, 2014 by Richard Harris
Conduit Mobile is rebranding its mobile app generation platform to the new name Como, which offers a non coding environment to create apps for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5).Along with a new name, logo, website, blog, etc, the company is also introducing the Como Console, an all-in-one platform for creating, editing,...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
Android Personalization Apps Could Be Key To App Discovery
Monday, March 10, 2014 by Richard Harris
Simon Khalaf, President and CEO of Flurry, has written a recent column on the ongoing change in the discoverability of information as people move away from the web and towards mobile apps for their information.In the old days people would search a term and find websites that would provide that information. Search engines crawled websites and most of...
