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AppOnboard raises $4M in a seed round

AppOnboard raises $4M in a seed round

Wednesday, May 10, 2017 by

The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
MeshKit launches so you can send data to apps even without Internet

MeshKit launches so you can send data to apps even without Internet

Tuesday, February 28, 2017 by

Open Garden, Inc. announced the release of MeshKit, a new platform for app developers. MeshKit is built on Open Garden’s technology in enabling peer-to-peer offline connectivity.The number of smartphones around the world is expected to reach over 6 billion by 2020. Yet many people are not able to use popular apps and services, particularly across Asia, Africa and Latin ...
Native mobile ads outperform all other mobile ad units says new report

Native mobile ads outperform all other mobile ad units says new report

Saturday, December 10, 2016 by

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
App Annie Launches New App Monetization and Marketing Intelligence Offering

App Annie Launches New App Monetization and Marketing Intelligence Offering

Wednesday, August 03, 2016 by

App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
Mobile Advertising Has Never Been About the Consumer Until Now

Mobile Advertising Has Never Been About the Consumer Until Now

Tuesday, July 05, 2016 by

The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...
Microsoft Cloud App Security is Now Generally Available

Microsoft Cloud App Security is Now Generally Available

Wednesday, April 13, 2016 by

The Microsoft Cloud App Security platform is now generally available offering a cloud-delivered service built for cloud apps.The platform offers two main components: (1) Discovery of cloud usage in a company using log-based traffic analysis and (2) Granular control for sanctioned apps leveraging API-based integration. With platform’s tools to help uncover Shadow IT, ass...
ASO and Fear of the Unknown

ASO and Fear of the Unknown

Thursday, April 07, 2016 by

App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...
Six Steps to Increased App User Engagement

Six Steps to Increased App User Engagement

Thursday, February 25, 2016 by

Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
Predictions for the World of Gaming in 2016

Predictions for the World of Gaming in 2016

Wednesday, January 20, 2016 by

To understand the top opportunities for mobile gaming for 2016, we turned to Nikola Čavić, Head of Business Development at Nordeus, an award-winning European games and technology company and publisher of Top Eleven, one of the most popular social sports video game in the world. Here are his predictions for 2016.Google’s return to China will see potential opportunity for...
Windows Dev Center Rolls Out New Age Rating Process and Other Updates

Windows Dev Center Rolls Out New Age Rating Process and Other Updates

Wednesday, December 02, 2015 by

The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...
App Store Optimization Developer Cheat Sheet

App Store Optimization Developer Cheat Sheet

Monday, June 22, 2015 by

App Store Optimization (ASO) shouldn’t be rocket science. It’s about app discovery and one of the most important steps in the process is to get your app store listing right. You want to do everything possible to help potential users find your app and when they do, you need to make sure that what they see moves them in a way that gives you the best chance for them t...
Adobe Updates Mobile Development Framework

Adobe Updates Mobile Development Framework

Friday, March 13, 2015 by

Adobe has announced enhancements to its Adobe Mobile Services that now includes an integrated mobile app framework. Mobile Services is offered through the Adobe Marketing Cloud as a product to encompass the mobile app lifecycle from app development and user acquisition to app analytics and user engagement. The mobile app framework in Adobe Mobile Services brings to...
The PC Is Not Dead and Here Is Proof

The PC Is Not Dead and Here Is Proof

Wednesday, January 14, 2015 by

Oh, the poor PC. Relegated in the app development world as an afterthought. Even as manufacturers create hybrid PC devices including ultra-thin laptops, 2-1 devices, and light-weight models, PC’s have lagged in the public eye as smartphones, tablets, wearables, and other devices took the center stage at CES. Not so fast my friend. It may take a little connecting of the ...
Important Announcement: AndroidPIT App Center To Close

Important Announcement: AndroidPIT App Center To Close

Friday, November 21, 2014 by

AndroidPIT made an important site announcement on Thursday that its highly popularized AndroidPIT App Center will be closing due to the new European trade laws. AndroidPIT first launched the App Center in 2009 and since the launch has delivered well over 50 million app downloads. The choices today are far less for developers who are looking to distri...
Android Mobile Install Rates Triple in Emerging Markets for Q3

Android Mobile Install Rates Triple in Emerging Markets for Q3

Friday, October 17, 2014 by

AppFlood has published it Global Mobile Android Advertising Insights report for Q3 2014, revealing general global mobile advertising benchmarks including ad spend, install rates, and CPIs. The report is part of a series of quarterly mobile indexes, updates, and insights into the global mobile industry.The report shows emerging regions are a fertile ground for mobile app...
Leadbolt's New SDK Version 5.0 is Optimized for iOS 8

Leadbolt's New SDK Version 5.0 is Optimized for iOS 8

Friday, September 26, 2014 by

The release of iOS 8 with its new features and enhancements brings several new opportunities and some new code level changes for iOS App developers. Leadbolt’s new SDK version 5.0 has been optimized to take advantage of these changes in iOS 8 to help developers maximize their opportunities through the Leadbolt app discovery and monetization platformWhen designing apps a...
The Need for an App Rating Appscore Standard

The Need for an App Rating Appscore Standard

Friday, September 26, 2014 by

Top 10 lists dominate the way people find mobile apps, but ask yourself if the major app stores’ Top 10 lists actually deliver the apps that you would most like to find.  For the smaller categories, you won’t have heard of the app - and you very likely don’t want it. Other people hear about apps from friends or because they read about an app by a developer who coul...
Fortumo to Give Developers $5,000 to Integrate Mobile Payments SDK

Fortumo to Give Developers $5,000 to Integrate Mobile Payments SDK

Friday, September 19, 2014 by

Fortumo has announced a new developer program for Windows Phone and Windows 8 developers to help them acquire additional users for their apps.  Developers who add the Fortumo in-app purchasing SDK to their Windows Phone or Windows 8 app will receive $5,000 in free advertising credits from Fortumo to drive downloads for their apps in emerging markets. “The bigg...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube

New App Marketing and Promotion with Google Search, Google Display Network and YouTube

Monday, August 25, 2014 by

The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
Using Location Analytics To Help Target Mobile Ads = More Money

Using Location Analytics To Help Target Mobile Ads = More Money

Thursday, August 21, 2014 by

Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how to leverage the opportunity are two separate things.If you’re dealing with one user, then sure it would be easy. But 50k, ...
Study Shows Big Retail Firm’s ASO Swing and Miss: iOS App Keywords Misspelled, Irrelevant, and Unused

Study Shows Big Retail Firm’s ASO Swing and Miss: iOS App Keywords Misspelled, Irrelevant, and Unused

Thursday, July 10, 2014 by

Yodel Mobile, a UK integrated mobile marketing agency, has released the results of its app store optimization (ASO) analysis in the retail sector. The research reveals opportunities for brands within the retail sector to do better with their ASO. The research highlights missed chances when it comes to brands getting their apps noticed and downloaded....
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)

Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)

Tuesday, July 08, 2014 by

In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers

The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers

Thursday, July 03, 2014 by

Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...
In Monetization of the App Economy, the Currency is “Discovery”

In Monetization of the App Economy, the Currency is “Discovery”

Sunday, June 01, 2014 by

According to recent reports, the battle between Apple and Google to secure the latest and greatest apps is heating up as they offer developers prime placement and promotion in return for temporary exclusivity.Exclusivity isn’t new in digital media; publishers have proven that they can sometimes receive greater uptake due to the extra promotional activities that come wit...
iOS and Google App Store Optimization: Misconceptions About ASO

iOS and Google App Store Optimization: Misconceptions About ASO

Friday, May 23, 2014 by

According to recent Nielsen and Forrester research, 63% of mobile app users discover app via search. The volume of apps in both iOS and Google Play is so vast and the actual search functions of those app stores is so unrefined that for a consumer to find an app using search can often be a bit like looking for a needle in a haystack.However, with a robust app store optim...
Conduit Mobile Rebrands App Generating Platform as Como

Conduit Mobile Rebrands App Generating Platform as Como

Monday, May 19, 2014 by

Conduit Mobile is rebranding its mobile app generation platform to the new name Como, which offers a non coding environment to create apps for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5).Along with a new name, logo, website, blog, etc, the company is also introducing the Como Console, an all-in-one platform for creating, editing,...
Facebook and WhatsApp: Its All About Going Mobile

Facebook and WhatsApp: Its All About Going Mobile

Tuesday, April 29, 2014 by

Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
Android Personalization Apps Could Be Key To App Discovery

Android Personalization Apps Could Be Key To App Discovery

Monday, March 10, 2014 by

Simon Khalaf, President and CEO of Flurry, has written a recent column on the ongoing change in the discoverability of information as people move away from the web and towards mobile apps for their information.In the old days  people would search a term and find websites that would provide that information. Search engines crawled websites and most of...
Amazon Expands the Availability of Amazon Coins for Android Devices

Amazon Expands the Availability of Amazon Coins for Android Devices

Wednesday, February 19, 2014 by

Amazon has announced that customers in the US, UK and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets.Amazon users need to download the latest version of the Amazon Appstore and their existing Coins balances automatically appear. Existing Android users can upgrade to the latest version of the Amazon Appstore and new customers ca...
App Developers See More Diversification in App Monetization Options with New MobPartner Platform

App Developers See More Diversification in App Monetization Options with New MobPartner Platform

Tuesday, February 18, 2014 by

It doesn’t look like the freemium app monetization movement is showing any sign of slowing down and companies that provide developers and publishers with advertising and monetization products continue to react to this market reality with new offerings.And another product has entered the fray: MobWidget by MobPartner, a mobile affiliate platform company headqua...
The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization

The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization

Friday, February 14, 2014 by

It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...
Amazon App Developers Say the New Developer Select Program Works

Amazon App Developers Say the New Developer Select Program Works

Wednesday, February 12, 2014 by

Amazon launched their ADS program a few months ago to try and help developers get noticed in their app store. The results are on and the latest stats from Amazon’s Appstore Developer Select program shows it's helped increase app discovery across the board,  leading to more downloads and higher conversion rates since its launch last year for many app developers.Spec...
App Developers Below the Poverty Line? 60 percent  Make Less Than $500 According to Recent Report

App Developers Below the Poverty Line? 60 percent Make Less Than $500 According to Recent Report

Monday, February 10, 2014 by

It’s hard to think that there are impoverished app developers out there, and it’s probably not the reality, however a new Vision Mobile report shows that only 40% of indie developers make more than $500 per month per app. Yes, they can launch multiple apps to make more money, but keeping up with and maintaining several apps can be difficult.It just underscores...
Get Downloads For Your Apps Through Television Using ActivateTV

Get Downloads For Your Apps Through Television Using ActivateTV

Saturday, February 01, 2014 by

Motility Ads Launches ActivateTV, Connecting Marketers and Consumers Through the Screens that Matter MostDirect download technology drives user acquisition with global reach, efficiency and attributionMotility Ads, the all-in-one solution for creating a complete and engaging mobile ad experience, today announced ActivateTV, a new turnkey advertising solution that harnes...
 Silver Lining from New App Development Report by Gartner

Silver Lining from New App Development Report by Gartner

Tuesday, January 14, 2014 by

On the surface, the newly released Gartner report spells doom and gloom for indie developers looking for success with consumer apps.It didn’t take an official report to tell us that the app markets are getting more crowded and the holy grail of discovery/monetization can be an elusive goal. However, as you dig deeper into the details of the report, you can see...
Appsfire to Discontinue App Discovery Unit to Focus on Mobile Advertising Efforts

Appsfire to Discontinue App Discovery Unit to Focus on Mobile Advertising Efforts

Thursday, December 19, 2013 by

If there is one certainty in live, things always change, sometimes that’s good and sometimes not so much. However, kudos to a company that realizes that they (and there customers) are better served focusing less on one offering and concentrating their efforts on others. And that’s what the folks at Appsfire are doing, discontinuing their efforts on consumer ap...
LeadBolt Sees Large Increase in Mobile Downloads Over Black Friday

LeadBolt Sees Large Increase in Mobile Downloads Over Black Friday

Tuesday, December 10, 2013 by

Mobile users increased their app discovery efforts by almost 50% on the LeadBolt network over the three-day period beginning the day before Thanksgiving through Black Friday when compared to similar non holiday periods. Other findings seen by the company during the time period include: 31% increase in mobile app usage (determined by impression lift), compared to no...
Nokia DVLUP Program Offers Window’s App Developers Chance to Win Swag

Nokia DVLUP Program Offers Window’s App Developers Chance to Win Swag

Wednesday, November 13, 2013 by

Weird name, cool prizes. If you developing for Windows Phone you might as well get as much swag as possible and you might just do so with new announcements from DVLUP, the developer loyalty program from Nokia. DVLUP uses a gamification model to create a competitive environment to build Windows Phone apps. Developers can earn badges and experience points (known as “XP”)...
AppZapp Introduces App Discovery Tool for iOS

AppZapp Introduces App Discovery Tool for iOS

Friday, July 05, 2013 by

AppZapp has announced a new free service that allows app developers to keep their users informed in real time using push notifications and email. The service allows developers to create free follow buttons to embed into their websites and mobile banners. When someone clicks the follow button, the developer status (app price changes, updates, etc) are sent to the us...
CEO of AppGratis Speaks Out

CEO of AppGratis Speaks Out

Friday, April 12, 2013 by

Last week the AppGratis app promotion and discovery app was yanked from the Apple Apple store shortly after it's ipad debut, which came as a surprise because pre-launch negotiations with Apple had cleared the app for launch. Apparently most of this can be attributed to a rouge Apple employee that maybe "didn't get the memo". CEO of AppGratis,  Simon Dawlat has rele...
AppGratis Promotion App Removed from iOS app store

AppGratis Promotion App Removed from iOS app store

Saturday, April 06, 2013 by

Even after a $13.5 million funding round, AppGratis was removed from the iOS app store by Apple. Why? The reason is quite simple, Apple doesn't want anything to influence their app ranking process except for their own algorithm (or by purchasing ad space in iAds).AppGratis is intended to be an app discovery tool that is different than Apple's way for users to find ...
Mimvi and Entrepreneur Media Join Forces to Launch App Developer Crowdfunding and Discovery Program, TrepLabs

Mimvi and Entrepreneur Media Join Forces to Launch App Developer Crowdfunding and Discovery Program, TrepLabs

Monday, March 25, 2013 by

Mimvi, Inc., a leader in mobile app discovery, today announced an official partnership with Entrepreneur Media, to launch an innovative new discovery program for mobile app developers called TrepLabs™.TrepLabs™ is designed to help the mobile developer community reduce its current dependency on app stores, drive visibility and market traction. The growing challenge of di...
Day two at AppsWorld North America 2013

Day two at AppsWorld North America 2013

Friday, February 08, 2013 by

Phew, day two is over, AppsWorld has come to a close and we are still excited about all we saw! It was truly our pleasure to meet everyone in person, talk with you about your services to developers, and attend break-outs to get some great developer related content. Here are the day two highlights: Intersog was at AppsWorld as a silver sponsor this year, and spoke wit...
Marketing your app using Applorer

Marketing your app using Applorer

Monday, December 17, 2012 by

Applorer is an app discovery tool for the Android market that has almost 100,000 installs, and with a recent update could help developers get some free marketing for their apps.The new update allows users to "recommend" apps they like in their social outlets, and discover apps that their friends are currently playing and recommending. The opportunity exist that one of y...
vAds by Mobfox introduced to developers

vAds by Mobfox introduced to developers

Monday, December 10, 2012 by

Introducing vAds MobFox mobile advertising network has released a groundbreaking mobile ad unit for Android and iOS: vAds. The introduction of the persuasive power of HD quality, instant play video to mobile advertising combined with a HTML5 interactive overlay makes vAds one of the most dynamic mobile advertising formats available today. Interactive en...
Apppicker.com dives deep into iTunes for developers

Apppicker.com dives deep into iTunes for developers

Thursday, November 29, 2012 by

With a million apps now approved by Apple, it has become more diificult each day for app developers to get their apps noticed and harder still for users to find what they are looking for in the iTunes store. http://www.AppPicker.com has reacted to this by adding some features to its site specifically targeted at bridging the divide between developer and app us...

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