No code mobile app developer lands from Pocketfied
Thursday, January 20, 2022 by Richard Harris
Welcome to the seamless new world of mobile app development. Pocketfied is live, offering no-code mobile app development in record time, just one day.
Pocketfied is not a standard mobile app builder. It creates your app quickly with a flawless design and offers full integration with Shopify’s online stores and it handles AppStore and Google Play registrati...
Mobile app development post COVID-19
Thursday, July 2, 2020 by Alin Turcu
In a very short period of time, the world went from being mobile to being stationary. The majority of individuals, with the exception of front-line workers, have been sheltering at home.
Given the economic hardship facing a slew of industries, and uncertainty the continued uncertainty brought on by COVID-19, it seems reasonable to assume that the mobile app developme...
Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Hainzinger
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
An e...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
The mobile gaming industry meets blockchain
Friday, November 17, 2017 by Richard Harris
Dragonfly and DECENT have come together to bring blockchain to the gaming industry. Together, they are set to tackle some common challenges by creating an innovative digital marketplace solution. The mobile gaming industry is evolving rapidly Dragonfly has called on DECENT to help develop a new and fully integrated blockchain-based marketplace.Like the sound of a block...
Increase user engagement with emojis inside push alerts
Tuesday, February 28, 2017 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...
Big Nerd Ranch doubled their profits last year
Thursday, February 2, 2017 by Richard Harris
According the App Annie Forecast Report, the global mobile app store downloads will reach 288.4 billion in 2020, up from 149.3 billion in 2016. That's almost double the amount of downloads in just 4 years! Information like this makes wanna-be mobile developers jump out of their seats to ask one question, "How can I do THAT?"Although some do go on to do the traditional c...
Apple was the most gifted smartphone this Christmas
Wednesday, December 28, 2016 by Richard Harris
Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...
Next Entertainment closes $25M series A
Thursday, December 15, 2016 by Christian Hargrave
Next Entertainment, a global live broadcasting platform company founded by Internet entrepreneur and FunPlus founder Andy Zhong, has announced a $25 million Series A investment to enable the company’s global expansion, including hiring talent in San Francisco, Tokyo, Taipei, and Beijing. It was incubated by Inke, a Chinese mobile live streaming company, and the investme...
New Index from Perfecto provides intel for building our testing plans
Tuesday, October 11, 2016 by Richard Harris
A new index released from Perfecto Mobile provides critical intel for developers building testing plans. It's a tell-all index that maps out exactly what developers need to be testing for in certain markets - popular apps that users will likely be running, what OS's are being used on different devices, etc.This is the first time that App Annie rankings have been include...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
What OtherLevels Says Can Boost Engagement and Retention of Your Software
Thursday, September 22, 2016 by Richard Harris
Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
Beware: Zombie Apps Are on the Rise
Monday, August 22, 2016 by Richard Harris
Zombie apps appear to be a quite recent and infectious discovery. Once installed, they drain your phone of life. But what are they, and where do they come from? Zombie apps are the applications that, at first glance, appear harmless. Developers usually create zombie apps as an app that is rarely used – like a flashlight app – but the app’s software constantly ...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
The Top Revenue Earning App Publishers for 2015
Tuesday, March 1, 2016 by Richard Harris
App Annie has identified the top companies as defined by the revenue when considering combined iOS and Google Play income from January 1, 2015 to December 31, 2015. The “App Annie 52” is an annual report that reveals app rankings based on revenue earned from paid downloads and in-app purchases from the iOS App Store and Google Play Store and does not include revenu...
A Recap on the Highlights for App Monetization for 2015
Thursday, January 21, 2016 by Richard Harris
2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and J...
Gap Between iOS and Android Continues to Grow
Wednesday, October 28, 2015 by Stuart Parkerson
According to App Annie’s Q3 2015 Market Index the gap in performance between the iOS App Store and Google Play continues to grow. Its not a one sided affair however, as Google Play’s overall market share continues to dwarf iOS, but from the app revenue side, Apple is a clear winner over Google.In Q3 2015 the report shows that worldwide downloads on Google Play were abou...
App User Retention Sees Uptick in US but Decline in China
Saturday, June 13, 2015 by Stuart Parkerson
The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...
Show Me the Money! A Look at the Profitable App Publishing Models
Wednesday, February 4, 2015 by Kaushal Amin
The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...
New Report Provides Insight into Top Earning Games and the Role of Regionalization
Friday, August 15, 2014 by Richard Harris
For mobile apps, the game category is dominating revenue and the game user base is having a huge impact on the various app markets. But what may be even more important than the games themselves, is the types of games and what that success means. And even more important than that may ultimately be how regionalization may be changing the “game” for mobile games.App Annie ...
Why You Should Localize Your App (And What Exactly Localization Is Anyway)
Thursday, June 26, 2014 by Tobias Scherf
The question that we encounter at PTIGlobal most often is this: "Do I really have to localize my app?" On second thought, the question that we actually encounter more often is an unspoken one that folks are too embarrassed to ask: "What exactly is localization?"This is the first of several articles on app localization that will answer both of these quest...
Whoa Nellie! Major Shakeup in the Mobile App Analytics Realm as App Annie Acquires Distimo
Thursday, June 5, 2014 by Stuart Parkerson
Consolidation in the mobile app industry continues with App Annie’s acquisition of Distimo. This is App Annie’s first acquisition and was made with a combination of cash and equity at undisclosed terms. The two companies have not specifically indicated how the merger will pan out from a product integration standpoint, with App Annie saying that, “What yo...
Analyzing an App’s Potential Using App Annie
Tuesday, June 3, 2014 by Artyom Dogtiev
Questions such as “How do I find a profitable app” and “How much profit does an app bring” are key when investors are making a decision about adding new apps to their portfolio. The fact is, there is no way to figure out how much income an app makes directly, unless you have access to the app’s sales numbers. In this article, we will show you the best way to get in...
Insights into the State of the Mobile Market for Q1 2014
Thursday, May 15, 2014 by Richard Harris
The mobile market is such a moving target that it’s hard to get a clear picture at any one point in time. However, after the first quarter of this year, the are a number of reports that provide insight, a few of which we overview here.Distimo recently reported that, while Google Play has seen 38 percent growth for the last 6 months, April showed no gains according ...
App Annie Announces Two New App Analytic Services
Thursday, May 8, 2014 by Stuart Parkerson
App Annie has released its new advertising analytics platform and dashboard out of beta. The platform provides connections to more than 20 mobile advertising platforms including iAd, AdMob, Tapjoy, MdotM, TapIt, Chartboost, AdColony, InMobi, RevMob, AppLovin, Everyplay GameAds, LifeStreet Media, AppLift, Appia, Taptica, Millennial Media, LeadBolt and NativeX.&...
New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth
Tuesday, April 15, 2014 by Richard Harris
A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...
Report: Freemium and In App Advertising See Massive Revenue Gains
Thursday, April 3, 2014 by Richard Harris
Lets face it, at the end of the day, anyone who creates a mobile app is doing so to generate revenue (most of the time). The largest enterprises all the way to small indie developers don’t spend all the time, energy and cost to develop an app just for grins and giggles, revenue is always the bottom line.From an app monetization and marketing standpoint, mobile still rep...
Free Report: Mobile Apps Driving $57 billion Digital Content Industry
Wednesday, February 19, 2014 by Stuart Parkerson
What will be the global trends that will impact the movie, music, technology and gaming industries in 2014? App Annie and IHS Technology have published a new report that shows how evolution of personal and mobile devices continues to redefine how we consume content.The free report shows rapid growth driven mainly by explosive mobile apps and highlights the fol...
Another Positive Sign for Windows App Development as Windows Phone Store Arrives on App Annie
Wednesday, January 8, 2014 by Stuart Parkerson
Windows continues to gain traction in the mobile industry. Last year at this time the vast majority of app development industry providers concentrated on iOS and Android with Windows Phone an afterthought. Now that Microsoft has proven itself as a serious mobile player with staying power those providers have had to readjust their thinking. And so App Annie&nbs...
App Annie Report Shows Japan Exploding in App Usage Growth
Tuesday, December 17, 2013 by Stuart Parkerson
In a recent report by app analytics company App Annie, Japan’s app store spending has exploded, exceeding growth in other major markets, with Japan now the top-grossing country across iOS and Google Play combined.
Major aspects of the report include the finding that Japan is the only major company where Google Play is on equal footing with iOS on revenue terms. The rep...
ADM Weekly News Roundup For December 7th, 2013
Saturday, December 7, 2013 by Richard Harris
From the Editors DeskThe December issue is here and we invite you to check it out! There are several editorials in this issue geared towards our end of the year thoughts, and need to know info to help you launch into 2014 wtih a bang! Speaking of, we are gearing up for our first event coming in February; Apps World North America in San Francisco and it is look...
App Annie Releases Q3 Portable Gaming Report Shows iOS App Developers Still Make More in Gaming Revenue
Friday, December 6, 2013 by Stuart Parkerson
App Annie, in partnership with International Data Corporation (IDC), has released its third quarter 2013 edition of its Portable Gaming Report.
Included are a variety of charts and analysis of the changes seen in smartphone market share, as well as the overall performance of apps by downloads and revenues on mobile devices as they relate to games.
The report de...
App Annie Announces New Statistic and Analytic Offerings for App Developers
Saturday, October 26, 2013 by Stuart Parkerson
App Annie has announced some new features to their app store stats and analytics that incorporate some of the changes found around the app stores.
The company has opened up its hourly iOS rankings feature for all users allowing developers to track the hourly rankings of the iPhone, iPad and Mac app stores. In response to the establishment of the new Kids Category for ...
