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Developer news items we found relating to ad network mediation

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Avocarrot-Unified-SSP-for-mobile-is-launched-from-Glispa

Avocarrot Unified SSP for mobile is launched from Glispa


Monday, July 17, 2017 by

Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


Smaato-Updates-RTB-Ad-Platform-With-New-App-Monetization-Tools

Smaato Updates RTB Ad Platform With New App Monetization Tools


Thursday, September 17, 2015 by

Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...


SponsorPay-Mobile-Ad-Supply-Side-Platform-Rebrands-as-Fyber

SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber


Thursday, July 24, 2014 by

SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...