5/8/2018 8:51:54 AM
Facebook announces in-app purchases for Instant Games
In-App Purchases,F8,Mobile Monetization
App Developer Magazine

Facebook announces in-app purchases for Instant Games

Christian Hargrave Christian Hargrave in Monetize Tuesday, May 8, 2018

Facebook has announced a new monetization strategy for Instant Games platform at their annual conference, F8.

At Facebook's annual developer conference, F8, the company has announced that In-App Purchases (IAP) will be available on the Instant Games platform for developers to implement on Android and Facebook. Enabling IAP has always been on Facebook's roadmap for Instant Games, and it's a key part of helping developers be successful.

For purchases made in web versions of Instant Games on Facebook, rev/share model will remain what it has been historically for games on the Facebook platform at 70%/30%. On mobile, Instant Games follow in-app billing terms from each platform. For purchases made in games on Google Play, a 30% revenue share will apply after the standard mobile platform revenue share.

IAP joins ads as the second form of monetization on the Instant Games platform. The company says they have seen success from developers integrating ads, including FRVR, the developer behind Basketball FRVR.

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