Facebook announces in-app purchases for Instant Games
|Christian Hargrave in Monetize Tuesday, May 8, 2018|
Facebook has announced a new monetization strategy for Instant Games platform at their annual conference, F8.
For purchases made in web versions of Instant Games on Facebook, rev/share model will remain what it has been historically for games on the Facebook platform at 70%/30%. On mobile, Instant Games follow in-app billing terms from each platform. For purchases made in games on Google Play, a 30% revenue share will apply after the standard mobile platform revenue share.
IAP joins ads as the second form of monetization on the Instant Games platform. The company says they have seen success from developers integrating ads, including FRVR, the developer behind Basketball FRVR.
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