Elad Natanson

Elad Natanson

Elad Natanson is the founder of appnext, a monetization and distribution platform focused on mobile and social applications and games.
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Facebook and WhatsApp: Its All About Going Mobile

Marketing & Promotion

Facebook and WhatsApp: Its All About Going Mobile


  • Tuesday, April 29, 2014
  • By Elad Natanson

Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that ...