Pedro Ripper

Pedro Ripper

Mr. Pedro Ripper since June 2013 is the CEO of Bemobi, a leading company focused on mobile apps distribution and value added services. Before joining Bemobi he has served as Corporate Strategy and New Business Officer as well as a Member of the Executive Board of Oi SA, Brazil's leading integrated telecom carrier. Previously, he served as General Director at IP Promon, where he eventually became Chief Executive Officer (CEO). He has also worked in Europe as Director of Diamond Cluster, a consulting firm specializing in telecommunications, and as an entrepreneur in the United States, where he co founded a software company. He returned to Brazil in 2000, and in 2002 he joined Cisco Systems where he became CEO of its Brazilian operation. He holds a degree of the Advanced Management Program at Harvard Business School.
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Capturing Maximum Revenue From Your Mobile App

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Capturing Maximum Revenue From Your Mobile App


  • Tuesday, April 15, 2014
  • By Pedro Ripper

As with so many things assumed to be known and reliable before the digital era, consumer pricing strategies have been forever altered. Not only does fixed pricing often fail; it’s the consumers themselves who casually inform the seller what they are ...