Inbar Chap

Inbar Chap

Inbar is the co-Founder & Deputy CEO of DMG. She was instrumental in the establishment of DMG’s advertising network and its growth to one of the top 5 European ad networks.
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App Marketing, Stop Throwing Your Money at the Problem

Marketing & Promotion

App Marketing, Stop Throwing Your Money at the Problem


  • Monday, March 3, 2014
  • By Inbar Chap

The value of marketing for app developers is undeniable. So why do so many app developers find it tough to get on board the marketing train early? It’s natural for the development process to take precedence, but as competition between apps is stri...