Rachel Newton

Rachel Newton

Rachel is a director at SessionM. For three years she's driven the positioning of the company's marketing cloud platform as well as customer acquisition strategy. Prior to joining SessionM, she developed partner marketing strategies for HBO GO/MAX GO hardware and content partners, specializing in mobile and connected devices.
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4 steps to mobile app engagement for developers

Marketing & Promotion

4 steps to mobile app engagement for developers


  • Friday, October 7, 2016
  • By Rachel Newton

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – ...