Chris Klotzbach

Chris Klotzbach

Chris Klotzbach is Yahoo’s Director of Product Marketing on the Flurry team based in San Francisco. Chris leads product marketing for the Yahoo Mobile Developer Suite, which includes the industry-leading Flurry Analytics and Yahoo App Publishing. Prior to this role, he was responsible for mobile product strategy and sales enablement at Yahoo; where he deployed Gemini mobile native ads for Yahoo properties and developed the go-to-market strategy for Yahoo sales team. Before Yahoo, Chris managed the ad exchange and network relationships for Forbes.com, overseeing the monetization of Forbes inventory on third party platforms. Chris holds a B.S. in journalism from Boston University, where he was a four-year varsity athlete and member of the United States Rowing National Team.
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Four Key Considerations to Get Past App Replacement

iOS

Four Key Considerations to Get Past App Replacement


  • Wednesday, July 20, 2016
  • By Chris Klotzbach

Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Y...