Mary Clark Rardin

Mary Clark Rardin

Mary Clark Rardin is a freelance writer and certified inbound marketer. She specializes in niche topics including mobile and the mobile ad industry, SaaS, and marketing.
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Recent posts from Mary


Programmatic Ad Mediation Is The Next Step for App Publishers

Monetize

Programmatic Ad Mediation Is The Next Step for App Publishers


  • Monday, November 23, 2015
  • By Mary Clark Rardin

The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the hi...