Dr Anil Kaul

Dr Anil Kaul

Dr Anil Kaul is the CEO and co-founder of Absolutdata. A prominent and well-known personality in the field of analytics and research, Anil has over twenty years of experience in marketing, strategic consulting and quantitative modeling. Before starting Absolutdata in 2001, Anil worked at Personify and McKinsey & Company. He has a PhD in quantitative marketing from Cornell University.
All articles by Dr Anil Kaul

Recent posts from Dr


Top 10 Hacks To Move SaaS Customers From Free Usage To a Paid Subscription

Marketing & Promotion

Top 10 Hacks To Move SaaS Customers From Free Usage To a Paid Subscription


  • Friday, February 20, 2015
  • By Dr Anil Kaul

A perennial problem faced by SaaS companies is the difficulty in converting free users to paid customers. This problem is compounded by free alternatives, often of varying quality. A business must be tactful in what it says and what it offers, analyz...