Paras Chopra

Paras Chopra

With a background in computational biology, machine learning, online marketing and web technologies, Paras started Wingify in early 2009. The company's aim is to make website optimization tools which produce results without requiring a degree in rocket science.
All articles by Paras Chopra

Recent posts from Paras


Learning from the Facebook Debacle: How NOT to A|B Test on Consumers

Marketing & Promotion

Learning from the Facebook Debacle: How NOT to A|B Test on Consumers


  • Wednesday, September 17, 2014
  • By Paras Chopra

Public outrage about revelations that Facebook manipulated items in users’ news feeds without their consent once again points to the thin line companies tread when they violate users’ privacy in the name of marketing. Nobody likes to be spied on.&nbs...