7/1/2014 12:25:52 PM
BlackBerry Takes Swing at Competitors with BlackBerry Fact Check Portal
App Developer Magazine

BlackBerry Takes Swing at Competitors with BlackBerry Fact Check Portal

Stuart Parkerson Stuart Parkerson in BlackBerry Tuesday, July 1, 2014

Riding high on recent reports that BlackBerry has actually shown a small profit for the first quarter of this year, the company is going on the offensive to protect its enterprise reputation and customer base. 

The company has created the “BlackBerry Fact Check Portal,” a place where it can fire back at the number of competitors that are working to chip away at its bread and butter operations. 

Here is what BlackBerry says about the new portal:

BlackBerry has been in the limelight for many reasons, with people talking about everything from the unmatched reputation of our security to the latest device rumors to our vision for the Internet of Things. We expect this; we know we’re one of the most watched brands out there and our transformation is on public display.

As we’ve been working through this transition, there have been many vocal voices from competitors trying to incite fear, uncertainty and doubt about BlackBerry. In doing so, sensationalized reports surrounding our viability and misperceptions about our product portfolio have crowded the airwaves.

Given this environment, we must fight back. And BlackBerry’s best offense is to present the facts.

Today we are launching the BlackBerry Fact Check Portal, a place for us to hold our competitors accountable for what they say, when what they say is wrong. We’ll provide evidence that BlackBerry continues to be a leader in mobile, and we’ll expose “smoke and mirrors” marketing tactics by competitors.

This Portal will be your one-stop reference for all things #BBFactCheck. We’ll also bring you content that you can’t find anywhere else and highlight the news, insights and stats that you can’t miss. From mobility management to messaging, devices to security, we will make sure that you get the real story.

The BlackBerry Fact Check Portal is a two-way platform – so if you see a work of fiction from one of our competitors, we want to hear about it. Tell us about it here and make sure you frequent the Portal for the latest in our fight for the facts.

To see some of the direct shots they have taken at the competition, check out the link below.

Read more: http://blogs.blackberry.com/category/blackberry-fa...


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