8/4/2014 8:34:53 PM
AirPush Offers Share of Voice Mobile App Ad Campaign Optimizer Tool
App Developer Magazine

AirPush Offers Share of Voice Mobile App Ad Campaign Optimizer Tool

Richard Harris Richard Harris in Monetize Monday, August 4, 2014

Airpush’s Share of Voice (SOV) is its newest update to its Optimizer tool which, for the first time, provides the ability for advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. SOV makes it easier to make intelligent bidding optimizations, enabling the ability to fine-tune your entire campaign and maximize your overall ROI.

AirPush Optimizer enables advertisers the opportunity to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer also allows a two-factor drill down, to manage the bids of precise segments created by combining two of the 12 factors.

Share of Voice, provides the chance to view what percentage of a profitable inventory silo is being won with a current bid and gauge how much more inventory incremental increases wins. This way, there is the chance to balance bid increases with the resulting growth in reach, maximizing the profitability of an overall campaign.

By making changes in real time, advertisers can adjust bids based on empirical performance data, rather than targeting presumptions or A/B testing.

Of course, this is good news for developers whose 100,000 apps that use the Airpush SDK as advertisers place more ads on the platform.

Read more: http://www.airpush.com/category/airpush-mobile-adv...

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.