9/26/2014 6:23:21 PM
Airpush Integrates its Programmatic Ad Offering with Inneractive’s Private RTB Marketplace
https://appdevelopermagazine.com/images/news_images/Airpush-Integrates_vslysmv2.jpg
App Developer Magazine

Airpush Integrates its Programmatic Ad Offering with Inneractive’s Private RTB Marketplace



Richard Harris Richard Harris in Monetize Friday, September 26, 2014
2,373

Inneractive and Airpush are forming a new collaboration designed to increase programmatic demand of Airpush’s Android interstitial and video inventory by leveraging a Private RTB Marketplace facilitated by Inneractive’s Ad Exchange.

By integrating Airpush’s programmatic offering, AirX, with Inneractive’s exchange technology, the company will make its interstitial and video inventory available to over 100 global programmatic buyers, complementing Airpush’s current direct sales channels. Inneractive’s platform will add the ability to set granular price floors for different inventory segments, optimizing delivery and yield on a global scale.

Inneractive’s Private RTB Marketplace also includes full transparency into demand sources’ performance and bidding data as well as control and visibility over ad quality. Auctions are held over both display interstitials and video ad units, competing via eCPM bidding over the same ad placements.

Airpush’s inventory includes over 6 billion monthly impressions from around the world, originating from over 140,000 live apps that comprise 30% of all active Android users. The network ensures quality controls via a 100% opt-in user base, app screening by a leading security provider and extensive brand-safe protections.

Offer Yehudai, President and Co-Founder of Inneractive, said “What I like the most about this opportunity is Airpush’s scale and differentiated supply. This partnership will enable our demand side partners to tap into new and unique oceans of targeted audience and help them in automating their buying habits.”

Read more: http://www.airpush.com/

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.