UX predictions for 2021 from CleverTap
|Freeman Lightner in Mobile Tech Tuesday, January 5, 2021|
Dave Dabbah, Chief Marketing Officer, from CleverTap predicts that in 2021 there will be a megatrend around leveraging purchasing and browsing information, and mobile developers will focus on improving the end-user UX.
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to the wayside.
There’s nothing worse than getting a recommendation that has nothing to do with your individual interests.
With a continuing shift to digital-first, e-commerce business models, a megatrend in 2021 will be centered around mobile apps being able to leverage purchasing and browsing information in real-time to create a personalized end-user experience.
Who is Dave Dabbah?
Dave Dabbah is a full-stack creative marketing leader with a depth of experience in messaging, growth marketing, brand-building, communications, media-relations, market-analysis, storytelling, social media strategies, executive leadership, and team building. He has a results-driven mindset and a proven track record of success driving rapid growth and significant brand recognition for both startups and public companies including Agora.io, Tiny, SonicCloud, Lyris, and EmailLabs. Dave has also driven major brand exposure across a wide range of media outlets including TechCrunch, Forbes, New York Times, Streaming Media, Cheddar, CNBC, Fox Business, and more.
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