1. Maybe Mobile Developers Need Coffee Apps as 70 percent of Brits Check Their Phone Before Getting Out of Bed
9/2/2014 3:44:46 PM
Maybe Mobile Developers Need Coffee Apps as 70 percent of Brits Check Their Phone Before Getting Out of Bed
app usage, mobile user engagement, in-app advertising
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App Developer Magazine
Maybe Mobile Developers Need Coffee Apps as 70 percent  of Brits Check Their Phone Before Getting Out of Bed

Maybe Mobile Developers Need Coffee Apps as 70 percent of Brits Check Their Phone Before Getting Out of Bed



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Tuesday, September 2, 2014
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A recent survey reveals that connected devices have become such an integral part of UK consumers’ lives that over two-thirds (70%) frequently check their smartphones upon waking. The insight is a result by a recent study by Toluna, who commissioned the study to discover which devices are used to access the web, and the differences in how they are used.

The survey questioned a representative sample of 1,000 UK users and a comparative study was also carried out in the US which found that 65% looked at their smartphones before getting out of bed.

The study also showed that a third (32%) of UK consumers say they check their smartphones if they wake up in the night. 58% of smartphone users take a look at their phone immediately before going to bed. 

Other findings from the study include:

57% of participants multitask, using more than one device at a time. Around 40% of connected consumers use a tablet or laptop at the same time as watching the TV, whilst 13% use a smartphone. 

In 63% of users stated they do not use other devices concurrently while using their tablet. The same was true for 61% of laptop users.

62% watch TV more than three hours a day, compared to 48% spending this amount of the time surfing the internet.


Read more: https://ca.toluna.com/