Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023
Fluent, Inc. has launched its new platform called Infuse. It is led by a team of marketing experts, and it allows creators to discover and join campaigns while working in lockstep with brands to achieve their ROAS goals and unlocks new customer acquisition opportunities for advertisers.
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the partnership process from start to finish, Infuse allows creators to discover and join campaigns, while working in lockstep with brands to achieve their ROAS goals.
Fluent, Inc. launches Infuse Influencer platform to unlock new customer acquisition opportunities for advertisers
"Fluent’s strategic investment in the influencer space enables advertisers to unlock new audiences, capitalizing on the popularity of channels like TikTok and Instagram to reach younger demographics. Leveraging the trust and loyalty creators have built with their followers, advertisers are able to access highly engaged audiences with strong lifetime value," said Cayla Gallo, VP of Growth at Fluent.
With Infuse, advertisers can tap into Fluent’s vast network of over 5,000 micro- and nano-influencers to expand their reach, selecting partners based on geo, platforms, network demographics, and more. Fluent's proprietary influencer technology helps advertisers streamline workflows, improve campaign efficiency, and focus on performance, leveraging dynamic bidding to maximize budgets.
"We’ve seen continued success among mobile gaming clients leveraging Infuse to diversify their user acquisition strategy. To meet growing demand from advertisers across our broader suite of performance solutions, we look forward to expanding our influencer solution into new app categories including social, utilities, gambling, and more," said Matt Conlin, Co-Founder and Chief Customer Officer at Fluent.
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