10/23/2018 8:42:35 AM
DOA mobile projects are on the rise new study finds
Building Mobile Apps,Enterprise Apps,Digital Transformation
https://appdevelopermagazine.com/images/news_images/DOA-Mobile-App-Projects-App-Developer-Magazine_vpaui00q.jpg
App Developer Magazine

DOA mobile projects are on the rise new study finds



Christian Hargrave Christian Hargrave in Enterprise Tuesday, October 23, 2018
11,148

Study reveals 84 percent of digital leaders do not feel confident about their mobile strategy and many mobile projects are dead-on-arrival (DOA).

Digital transformation is well underway in companies across the country, yet a whopping 84 percent of digital leaders confess to being nascent when it comes to developing a mobile app to support business goals. According to a study commissioned by Dropsource, almost half of respondents (41 percent) believe the lag is negatively impacting their market competitiveness.

Though mobile represents a catalyst for digital transformation, 59 percent of respondents report that their organizations are somewhat behind the eight-ball when it comes to succeeding at using mobile to support business goals, and another 25 percent feel extremely behind the curve. At the same time, respondents overwhelmingly reveal that their organizations’ digital transformation are in “mature” stages, creating a clear contradiction in facts.

Lack of budget is contributing to the problem

The study exposed how many mobile projects are DOA - 46 percent of digital leaders have abandoned mobile app projects between one and five times in the last 48 months, resulting in a lot of unrecognized innovation and revenue opportunities. Why? Insufficient budget topped the reasons (23 percent), followed by unreasonable expectations (19 percent) by company leaders. Unsurprisingly, 44 percent of digital leaders feel misunderstood and under pressure by a management team that does not fully appreciate or understand how challenging it is to do mobile successfully.

Despite the fact that recent research finds a positive workforce experience is important to 78 percent of workers. Success here lies heavily on the availability of workplace technology. However, Dropsource’s research of digital leaders finds:

  • 36 percent say their company's mobile apps are not at all, or only somewhat, effective at driving sales and engagement
  • 37 percent say their company's mobile apps are not at all, or only somewhat, effective at driving employee productivity

Read more: https://www.dropsource.com/digital-leader-mobile-d...

Blockchain Basics: A Non-Technical Introduction in 25 Steps

Learn the basics of blockchain technology. No mathematical formulas, program code, or computer science jargon are used. No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through pictures, analogies, and metaphors.

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply