Artificial Intelligence authentication in 2022
|Brittany Hainzinger in Artificial Intelligence Tuesday, January 4, 2022|
Sanjay Gupta, Global Head of Product at Mitek shared his touchless technology predictions for 2022, how banks will be focusing on their digital consumers and strategies more in 2022, and how the use of voice, behavioral, and artificial intelligence authentication will expand in 2022.
Sanjay Gupta, Global Head of Product, at Mitek shares his 2022 predictions on the rise of touchless technologies, the impacts of digital banking, and the increasing use of voice and behavioral biometrics to verify identification.
Touchless technology will gain adoption in new industries
Technology designed to reduce friction in consumer behavior and improve the overall user experience will continue to see adoption, and in more sectors than years past. We’ve seen airlines begin to rollout touchless airport technologies to speed passengers through airports. In 2022, we’ll see more airlines use touchless technologies, as well as new industries like concert/sports arenas, public transportation, stores, and more. In addition to decreasing wait times in lines, biometrics-based authentication also prevents ticket fraud, an issue that's been on the rise in recent years as more consumers are buying digital event tickets.
Banks will focus more than ever on the digital consumer
During the height of COVID fears, consumers were no longer coming into big branches to manage their finances, and competition from smaller more digitally focused banking groups began to steal customers away. As a result, banks poured an influx of funds into their digital strategies to add more value for digitally-minded consumers, and in seeing the success of those efforts last year, will continue to push for more mobile-first, customer-focused technologies in 2022. These digital services will focus heavily on minimizing friction to make apps faster and easier to access. Combining a focus on digital technologies with consumers’ longstanding trust in the banking industry will also provide opportunities for banks to explore newer and sometimes riskier financial services, such as decentralized finance, where consumer interest is growing.
Artificial Intelligence Authentication
Voice and behavioral biometrics are the future of authentication
The use of AI, including biometrics, to verify identification and support secure online transactions will continue to expand in 2022. According to new research from airports that have implemented biometrics systems in 2021, many consumers support these common types of identity verification, such as fingerprint matching. In the next year, we will hear more about behavioral biometrics and voice matching as these new methods enable people to conduct business and transactions online more securely.
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