1. Apple Extends Reach of iAd Workbench for iOS App Developers
11/18/2013 9:33:07 AM
Apple Extends Reach of iAd Workbench for iOS App Developers
iOS, iAd Workbench, app monetization, app marketing, app ad campaign
App Developer Magazine

Apple Extends Reach of iAd Workbench for iOS App Developers

Stuart Parkerson Stuart Parkerson in iOS Monday, November 18, 2013

iAd Workbench, which allows developers to create and manage ad campaigns for iOS apps, is now available in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, the United Kingdom, and the United States. And the program now allows developers to target ads by country and to localize banner text.
With iAd Workbench developers can target who they want, when when they want, manually, automatically or both. The service provides the capability to assign specific targeting criteria (such as device, gender, age, location and preferences) to a campaign, or have iAd find the right audience, using data from the App Store and iAd about the app and apps like it. 

iAd Workbench’s dashboard allows developers to tap into the details of their campaigns, review and change individual lines, edit banners, and look at all of their performance data presented as bar charts, line charts or tabular views. Metrics include total impressions, taps, average CPC, TTR, and downloads. For more information visit the link below.

Read more: http://advertising.apple.com/tools/iad-workbench/

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