Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
Epic Games defeats Apple in court
Tuesday, March 19, 2024 by Richard Harris
Apple’s iron-clad grip on its developer program may be losing its hold. Every day, Apple turns away hundreds of developers trying to enter their program. However, Epic Games wasn't folding to Apple. "Epic Games has entertained and benefited millions of users with Fortnite, Genshin Impact, and other games. Their application to have their flagship store on ...
AI 3D model search engine features coming to Toggle3D
Tuesday, January 30, 2024 by Brittany Hainzinger
Toggle3D.ai, the all-in-one 3D modeling solution harnessing the power of generative AI to convert CAD files, apply 4K texturing, and seamlessly publish 4K 3D models, is excited to report a 75% jump in usage in Q4. The Toggle3D platform currently has 27,192 users, and 26,504 or 97% of the users are active and have logged in within the last 30 days. The Company is fo...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Gamesforum North America October 2023
Thursday, October 19, 2023 by Brittany Hainzinger
The highly anticipated Gamesforum North America 2023 is set to take center stage at the Bell Harbour International Conference Center in the vibrant city of Seattle, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO, and Product will come together for one of the most important events on the games industry calendar. With a mission to foster ...
No code guide to app development
Friday, September 1, 2023 by Freeman Lightner
Remember when crafting an app felt like climbing Mt. Everest in flip-flops? Those days are behind us! No longer do you need years of coding lessons or deep pockets to hire a dev team. In this beginner's guide to building apps without writing code, we'll first explain what low-code and no-code platforms are. We'll introduce the platforms available to you, gui...
Smart contract environment Filecoin Virtual Machine launches
Friday, March 17, 2023 by Richard Harris
Filecoin Virtual Machine (FVM), an execution environment for smart contracts on the Filecoin network, is now live on the Filecoin mainnet. The FVM launch adds smart contracts and user programmability to the Filecoin blockchain, unlocking the enormous potential of an open data economy.
With FVM, developers can write and deploy custom code to run on the Filecoin blockc...
Indie game dev platform The Mirror lands $2.3M in funding
Thursday, December 22, 2022 by Richard Harris
The Mirror has raised a $2.3M Pre-Seed Round led by Founders Fund. Participants in the round include early-stage investment firms Konvoy Ventures, Abstract Ventures, Florida Funders, and Palm Tree Crew. Founded in Miami, Florida, in 2022 by Jared McCluskey (CEO and CTO), The Mirror simplifies the complexities of game development into a single platform, providing indie g...
Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
ADAS technology driving the automotive software market
Monday, September 26, 2022 by Freeman Lightner
Diverse industries strive to adapt as quickly as possible to the rapid transition to digital technology. Software and mobile applications have made things so straightforward and practical that business owners may maximize their use of them. Automotive software is a set of programmable data instructions for executing computer-based in-vehicle applications. Automotive sof...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
NFT creator economy is booming
Tuesday, July 19, 2022 by Richard Harris
According to a newly published report by Fact.MR, market research and competitive intelligence provider, the global non-fungible token (NFT) market stands at US$ 34 billion in 2022 and is predicted to expand at an astounding CAGR of 25% during the forecast years (2022-2032). The market is set to surge owing to the changing dynamics in digital content creation and the as...
Microverse IDE beta opens
Thursday, June 23, 2022 by Richard Harris
Croquet, the open OS and developer platform for the metaverse has announced the open beta of Microverse IDE, its development and deployment environment built for Croquet OS, which empowers web and web3 developers to rapidly deliver interoperable, standards-based metaverse worlds.
Croquet Microverse IDE beta opens, helping solve metaverse challenges
Croquet also an...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Blockchain enhanced sports games
Friday, June 10, 2022 by Brittany Hainzinger
Independent games studio SuperTeam Games has raised $10 million in its first round of funding to develop cross-platform sports games that utilize blockchain technology.
The financing was led by Griffin Gaming Partners, other investors include Powerhouse Capital, and individual contributors such as former Disney CEO Michael Eisner and MLS franchise owners Steve Kaplan...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Huawei brings HMS Developments to MWC 2022
Tuesday, March 8, 2022 by Richard Harris
At this year's MWC conference in Barcelona, Huawei continued to strengthen its support for developers with the debut of several new developments, including PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, HUAWEI Assistant·TODAY, and Petal Search enhanced for AR Glasses.
Focusing on its mission to help developers achieve business success, Huawei d...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
App modernization in 2022
Monday, January 10, 2022 by Brittany Hainzinger
Ajay Patel is the General Manager for VMware’s Modern Applications & Management Business with the mission to be the leader in application modernization, cloud-native application development, and multi-cloud management through VMware Tanzu and vRealize portfolio.
Ajay has over 30 years of enterprise software expertise. Ajay previously served as the Treasurer...
Networking trends in 2022 from Itential
Wednesday, January 5, 2022 by Freeman Lightner
A recent Itential report shows that only 34% of network management professionals are completely satisfied with the tools and processes they use for network configuration management, a tumultuous setup for the year ahead. Peter Sprygada, Vice President of Product Management at Itential shares his 2022 predictions and some prominent networking trends to look out...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
Ontology partners with bloXmove
Tuesday, November 23, 2021 by Richard Harris
Ontology, the project bringing trust, privacy, and security to Web3 through decentralized identity and data solutions, has announced a partnership with bloXmove, a business-to-business mobility blockchain platform designed to simplify travel across multiple forms of transportation by connecting mobility apps and reducing the need for users to switch between them.
The...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Mike Gadd
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Tappx acquires PlayOn Content to monetize video content
Wednesday, September 29, 2021 by Brittany Hainzinger
Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates...
Game Developers Choice Awards at GDC 2021
Monday, August 2, 2021 by Brittany Hainzinger
Organizers of the 21st annual Game Developers Choice Awards (GDCA) have revealed the recipients of this year’s Pioneer Award and Lifetime Achievement Award. Tom Fulp, creator of Newgrounds and trailblazer of the Macromedia Flash games that helped define a generation of indie developers, will receive the Pioneer Award, while influential game designer with 28 years ...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
